It’s that time of the year…Halloween!

One of the great things about Halloween is all the goodies you can get (even if you don’t hand any out) and since this is a vintage blog I thought we could browse some of the vintage ads of all the yummy candies that would have landed in kids bags during the 1940s and 1950s.


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Vintage Halloween Candy Ads-1940s and 1950s

First up-WOWE-E. 1940s vintage ad for the chewing gum whistle.

I have never heard of this candy before, but the fact that it whistles fills my heart with joy.

1940s vintage ad for Wowee Halloween Whistles - vintage halloween candy ad.
Source: Flickr-Val

1952 Brach’s Candy and chocolate ad featuring square dancers and trick or treaters in halloween costumes.

Further Reading: Vintage Chocolate Advertising from 1920s-1950s | A Look Back

1950s vintage ad: 1952 Brach's Candy and chocolate ad featuring square dancers and halloween candy vintage halloween

Source: Etsy

Mmmmmm Cracker Jacks. I’m positive you would have been the favorite on the block if you handed this treat out. -1950s vintage ad.

1950s vintage ad for Cracker Jack popcorn featuring kids in halloween costumes trick or treating.

FULL Candy bars! Nothing teeny tiny here. Wow can you imagine the sugar high these kids would have been on after eating multiples of those?

I will take the Butterfinger please…and maybe the Baby Ruth too while we are at it. -1940s vintage ad.

1940s vintage ad for BABY RUTH Butterfinger CURTISS Candy. a Vintage Halloween Advertisement featuring kids in Halloween costumes trick or treating.
Souce: Flickr-Christian Montone

Woolworth’s, your one stop shop for all things Halloween (not just candy). -1940s vintage ad

1940s vintage ad for Woolworth's Halloween costumes and Halloween decor and Halloween candy.
Source: retroist.com

Milky Way Candy Bars are still a favorite of mine today. -1940s vintage ad

Vintage 1940s halloween candy ad for Milky Way Candy Bars featuring a black cat on a trick or treat bag.
Source: Flickr-Val

I have heard of Snickers, and Milky Way but never the “Forever Yours”. Have you?

This ad makes me giggle that a tree is eating a chocolate bar. -1940s vintage ad

Vintage Milky Way and Mars ad from the 1940s featuing a bail of hay eating a chocolate bar. Fun vintage halloween candy ad.
Source: Flickr-Val

Curtiss Treats! Another candy I have not heard of “Saf-T-Pops”. They look really interesting though, don’t you think?

Vintage 1940s Halloween Candy Ad for Curtiss Treats (vintage candy).

I was not a 1950’s child but I remember in the 1980s getting small boxed cereal in my treat bag and loving it! Cereal for dessert?? Yes I will thank you. -1955 vintage ad

1950s vintage ad: kelloggs snack pak cereal halloween ad-1955 featuring kids in Halloween costumes trick or treating.
1950s Kellogg’s ad – Source: http://www.grayflannelsuit.net/

I was actually craving Dubble Bubble just yesterday, and now after seeing this adorable 1952 ad I really want some. -1950s vintage ad

Vintage 1950s  ad for Dubble Bubble gum ad for Halloween candy featuring an illustration of kids in Halloween costumes trick or treating.
Source-Layla Jones

Really cute Halloween party patties advertisement from a Woman’s Day magazine from the 1950s.

1950s Vintage Candy Ad for Halloween Candy for Party Patties.

Source: Etsy

So my friends, if you were able to go out on Halloween what was your favorite treat? What did your home pass out to kids?

Happy Halloween!

FURTHER READING: Collection of Vintage Halloween Blog Posts

Liz 🙂

11 Comments on Vintage Halloween Candy Ads-1940s and 1950s

  1. I love the style, the colors, the outfits, the tree eating a Milky Way. I just finished cereal five minutes ago, and we eat it for dessert sometimes, so that makes sense to me. The highly coveted treats were always the chocolate bars, never the hard candies, and of course, we threw away any homemade items for fear of razor blades in apples, etc.

  2. Marvelous vintage ad roundup! It’s refreshing to see larger sized festive treats again. This Halloween my mom and I were talking about how immensely itty-bitty most brand’s offerings have become since each our childhood’s. She remembers often getting full sized candy bars in the 60s, as I do from the 80s/90s, but usually in those days we got treats that were about 1/2 to 1/4 the size of a usual candy bar. These days they’re truly bite size and we’re charged more than ever for them! Hopefully they at least stay the same size in the years to come – otherwise you’ll need two or more to equal a good bite! 😀

    Wishing you a fantastic November, dear gal,
    ♥ Jessica

    • It sure will be interesting to see what the future holds for trick or treat candy. I do know that the small candy bars makes me eat more which I don’t even want to think about how many chocolate bars that actually equals too! lol! Have a great November too Jessica!

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