Hi Readers! We are digging right back into the collection of vintage magazines I received from a fellow collector recently. The first post in this gold mine of magazines series was entitled “A Vintage Magazine: McCall’s April 1943 Edition“ (go check it out after this post if you did not see it) and today’s post is featuring the Vintage Advertising from inside a May 1939 Better Homes & Gardens Magazine (seen below).

Let’s see what fun items were being advertised in May’s edition…….

Vintage Magazine-May 1939 Better Homes & Gardens featuring a little girl putting her shoes on in her bedroom.

May 1939 Better Homes & Gardens Vintage Magazine

The Vintage Advertising

Campbell’s soup has always been a staple in my home growing up and even today. I just love it and it’s probably because I am a HUGE soup fan. Now the choices for soup brands are endless, but Campbell’s seems to still be “The Pick of the Pantry” for my homes, even today. Not just in 1939 as per this vintage ad.

1930s Vintage Food Ad for Campbell's Tomato Soup fdaturing a mom and son in the kitchen.

General Electric Refrigerators in the 1930s were…”Beautiful”; “Thrify”; and “A Bargain!”. What a win for everyone!

1930s Vintage ad for General Electric Refigerator featuring an illustration of a man choosing a fridge and giving it first prize.

1930s Vintage Ad for Hellman’s Real Mayonnaise featuring a Garden Patch Salad recipe AND tips on how to make your husband eat a salad (oh boy Ha Ha!).

1930s Vintage Food Ad (1939) for Hellmann's Mayonnaise featuring a vintage salad recipe and an illustration on how to be a good housewife.

Not a smoker myself, but you could not open any magazines from the mid century and earlier without seeing a cigarette ad, typically featuring a pretty woman. Our 1930s vintage ad for Chesterfield Cigarettes is no different.

1930s Vintage Ad Illustraton for Chesterfield Cigarettes featuring a pretty 1930s woman with a top hat of smokes.

“Hoover is Years Ahead!” – 1939 Hoover Vacuum vintage ad.

1930s Vintage Ad for Hoover Vacuum featuring a dog and a 1939 Living Room

I’m a big fan of vintage cars from the late 1920s up to the end of the 1960s and the Hudson is right up there as a fav. Wow what a beauty of car! I can 100% believe the slogan “Once you drive a Hudson, No other car will do!”.

“Treat your Home like an old Friend”…give it lead paint! Dutch Boy Lead Paint vintage ad.

1930s vintage ad for lead paint for your home.

I love late 1930s -1950s Linoleum flooring, it’s just so darn fun! Nothing like what you see today.

More Linoleum flooring advertising (from Armstrong) featuring a 3-way kitchen! Wow Cool! Sewing corner, study corner and the kitchen. Mom can keep an eye on you at all times!

Did you know that Lysol Disinfectant has been in business since 1889 and was created by Gustav Raupenstrauch to help end a cholera epidemic in Germany? I did not! So I was quite surprised to see this cute vintage ad asking “how safe are a Mother’s Arms?” in this magazine.

Vintage Lysol Disnfectant ad featuring a young mother holding her toddler. 1930s Vintage ad.

In the 1939, Miracle Whip Salad Dressing was a fan favorite with all 5 of our women shoppers (especially Jean who brought up an angle nobody else saw…buy a larger size to save!).

1930s vintage food ad for Miracle Whip Salad dRessing by Kraft.

Mmmmm an Orange Glace Cake vintage recipe using Pillsbury Best Flour (not dough just yet). “The best baking Prize is a delighted husband!”.

1930s vintage food ad for Pillsbury's best flour

1939 Vintage Ad for Pittsuburgh Paint-Paint Yourself A New Home! Check out that bedroom with all the animal prints, how groovy for the late 1930s.

1930s vintage ad for Pittsburg Paints featuring a 1939 bedroom, bathroom kitchen and house illustration

Do you need inspiration for you next home remodel? Then look no further then these 1930s rooms featuring Pittsburgh Glass. I LOVE the “Build the outdoors into your home” room # 1. What is your favourite? Share in the comments section below.

1930s vintage ad for Pittsburg Glass featuring different rooms in a house for home decor inspiration.

A bad breakfast really can throw off you whole day and is truly important to do well at your job. A Shredded Ralston breakfast cereal ad.

1930s vintage food ad for Shredded wheat called Ralston. Featuring a cartoon of a husband and a wife.

Here is another company I did not know was around in the 1930s..Simmons Beautyrest Mattresses. So cool! And this ad is so luxurious, makes me want to run out and buy one today!

1930s vintage ad for Simmons Beauty rest mattress-1939. Featuring super 1930s fashions.

“Every house needs Westinghouse”. Vintage ad for Westinghouse Electirc Ranges, which helps mom to be a “Swell Cook”.

1930s Vintage Ad for Westinghouse Electric Ranges featuring a mother cooking and baking for her family.

This ad made me giggle, so I just had to share it with all of you. “Pineapple goes to a party…planned or impromptu”. You can never fail when you bring the Pineapple to the bridge parties, or to feed unexpected guests. Everyone will be happy!

1930s Vintage Food ad for Canned Pineapple from Hawaii.

The last vintage ad for this post is for ‘Heinz Pure Cider Vinegar’ featuring 4 different salad recipes you can enjoy with your vintage vinegar (say that 4 times fast. HAHA). Those salads look……interesting, but I’m sure they taste wonderful!

1930s Vintage ad for Heinz pur Vinegars-Cider Vinegar a vintage vinegar. The 1939 features 4 salad recipes you can enjoy with this topping.

Well friends, that is the end of today’s post featuring some fun vintage advertising from my May 1939 Better Homes & Gardens vintage magazine. Share what your favourite advertisements were in the comment section below.

Further Reading:

Thanks for dropping by!

Liz

It’s been a few weeks since I have done a Vintage Photo Tuesday, so today I thought I would like to share some random real life photos of people just having fun, living their lives in the 1940s.

Let’s see what I found!

Disclosure: Some of the links on my blog from Etsy & eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Betty and Rose were so excited to take a picture together, until months later when Rose saw that she had her eyes closed in the photo. Dang it! HAHAHA! Super 1940s photo showcasing great 1940s casual women’s fashions. Love those Saddle Shoes!

1940s photo of 2 women in 1940s fashions, 1940s hairstyles, saddle shoes sitting together for a photo

Source: eBay

1940s photo of Black Men and Black Women in stylish 1940s fashions enjoying beers and food in Harlem, NYC. Can we just pause to admire the hats our ladies are wearing? Gosh they are beautiful!

Source: Etsy

Hair Turbans were very popular in the 1940s because of war work but they also became stylish to wear outside of the factory. Our lovely lady in August 1941 is rocking that hair turban in pants and a blouse. Possibly going to work or hanging out to work on that car she is posing with.

1940s vintage photo (August 1941) of a woman in a Hair Turban, pants, blouse and posing on the bumper of a car.

Source: eBay

Gossip time! 1940s vintage photo of older women chatting in the front of a house together in 1940s fashions.

Source: eBay

When I first saw this photo I thought the hair in the front was a wig on the bench. HA! Wrong! It’s just some girlfriends having fun together on park benches.

Also, what cute 1940s hairstyles! Super inspiration for your own 1940s look.

1940s photo of 3 women sitting on park benches having some together wearing cute 1940s hairstyles

Source: Etsy

Three dancing girls at the Imperial Theater in Tokyo on May 29, 1946, model new 1946 style Japanese bathing suits, known as “Democratic suits”. Which one is your favourite?

From left To right: Mitsuso Kitajima, Akiko Yoyogi and Yoshiko Kubomura. (AP Photo/Charles Gorry)

Three dancing girls at the Imperial Theater in Tokyo on May 29, 1946, model new 1946 style Japanese bathing suits, known as ÂDemocratic suits.

Source: Flashbak.com

1940s photo of a group of teenagers / young girls in rolled up jeans having fun together.

Source: eBay

I’m a firm believer that when you know you look good and you feel your most confident that you should document it. Now in today’s world that is super easy because we are all holding phones with camera’s, in the 1940s it was little bit different. You had to either have a camera on hand or you had to go somewhere to take the photo. Our lovely Black woman has done just that. She is all dressed up, looks stunning and made sure to document her look in this studio photo. Good for you!

1940s Large Photo Booth Pretty Woman Fashion Photo Black American Vintage Photograph Snapshot African American

Source: Etsy

I have so many questions about this 1940s photo of a family enjoying dinner together.

1. Who took the photo? 2. What is mom thinking with that smirk? 3. Where is the pretty daughter with the hair flower in her stylish 1940s hairstyle going (and I LOVE that she is wearing glasses! Not enough cute vintage photos of women with eyewear out there). Share your thoughts in the comments section.

1940s vintage photo of a family enjoying dinner together.

Source: Etsy

Friends drinking Silver Creek Beer and smoking in this 1940s photograph.

I love seeing what beer can used to look like, it is so interesting to me for some reason (maybe it’s because I like beer).

Friends Drinking Silver Creek Beer Old Cans Smoking 1940’s Photograph Picture

Source: eBay

I hope you enjoyed this weeks post for Vintage Photo Tuesday. It was fun to put together!

Stay safe and see you in the next post friends!

Question Time: Share your favourite photo in the comment section below.

Liz

Month: April 2021

Vintage Advertising from a May 1939 Better Homes & Gardens Vintage Magazine

May 1939 Better Homes & Gardens Vintage Magazine

The Vintage Advertising

Vintage Photo Tuesday: Having Fun In The 1940s!