As a kid I have very fond memories in the 1980s of the Sears Wishbook. I would sit for hours looking over the toy pages, circling what I wanted and leaving it on the table for mom and dad to look over. To this day when I see a Sears catalog I get warm feelings of nostalgia that wash over me.

For todays post I wanted to take a peek inside a 1952 Sears Christmas Catalog and share the 1950s fashions (for men and women), the 1950s toys, Christmas decorations and other fun items you could of purchased for your loved ones that year.

Let’s do some Christmas shopping together!

Further Reading: A Look Inside A 1957 Sears Christmas Book

Special thanks to the Wishbookweb.com – The vintage Christmas catalog archive for having these wonderful resources for the world to see and share (Note as of Nov 14th, 2023-The website no longer existed)

Inside look at a 1952 Sears Christmas Book

1952 Women’s Fashions & Accessories

Kerrybrook wool sweaters and cardigans…warm as the spirit of Christmas.

Oh my! These taffeta dresses are outstanding! Look lovely this Christmas indeed!

A sensible but also stylish gingham and cotton dress are a must for any 1950s women’s wardrobe. Which one is your favourite? Share in the comments section below.

Party-going skirt fashions make a hit as gifts! I will take all of these adorable 1950s skirts!

I absolutely love the loungewear / nightwear that women wore in the 1950s. It’s so stylish you could almost wear some of them out on the town.

The combination on the top left is my favourite because I just love the matching housecoat.

Honestly all my husbands Christmas shopping stress would be over with if I could actually buy from this catalog. These 1950s purses are all so lovely and would be perfect for my collection!

Add a little Christmas flare to your wardrobe with lovely holiday scarfs and squares and one perfect Christmas corsage.

If slippers looked like this today, I would wear them in my home all day long and maybe even at night! Ha!

I LOVE Coro Jewerly (bottom left) as every piece is just a stunning accessory to any outfit. Plus a good jewelry box never goes amiss.

Need some stocking stuffer ideas? Here are some 1950s womens beauty products that would of been perfect!

Stunning Dresser Sets!

Even if there is 10 inches of snow or 10 millmeters of rain there is no reason for your feet to be hosting ugly boots. Buy these beauties instead.

1952 Men’s Fashions & Accessories

It’s winter time in many places right now, so a cozy 100% wool sweater for your main squeeze is never out of style.

Cotton Flannel Sport Shirts. So much plaid and I’m here for it!

Men’s corduroy shirts in plaids and solid colours were all the rage in 1952.

In our modern day world, it’s super trendy to wear fun patterned pajamas even for men. Back in the 1950s they were already on top of this style, as you can see on the “Sleeping Lounging” catalog page below. LOVE THE PATTERNS!

Ties and Mufflers (aka scarfts) and bowties for men. What fantastic patterns!

Another trend that is popular today, is fun socks. The bolder the pattern the better. Once again, the 1950s were already showing how it’s done with fun patterned dress socks for men.

What style is your favourite? Share in the comments section below.

Jewelry for men is always in fashion. Like cufflinks and tie clips in various styles.

1952 Toys for Kids

1950s dollhouses, and miniture garages for a fun afternoon in your playroom.

Collection of farm toys, so even city kids can see what it is like on the farm.

Toys for Tots.

A Jack-in-Box, Merry-Go-Round, Poochies in Kennel, Blocks & Wagon set plus so much more. What would you chose?

I love board games! What one is your favourite from the below (I love Clue & Sorry)?

Action Toys for girls and boys.

Lovable Dolls.

We have “Toni” who you could give a permanent wave too! WOW!! How cool! Practice those vintage hairstyle skills.

“Saucy Walker” walks, sits and cries. Good times.

Plus so much more!

Hours of fun with these toys. Like the Punch Me toy (I had a version of this in the 1980s. It stopped my brother and I beating each other up. Ha!).

There is even a cool fort that can be assembled many different ways.

1952 Christmas Decorations

Love all these Christmas ornaments.

Adding snow to your Christmas Tree has never been easier! Just spray and be amazed.

Noma Christmas Lights continue to as popular today as they were in the 1950s.

I hope you enjoyed taking a look inside this lovely 1950s Sears Christmas Catalog? There was over 400 pages so sadly I could not share them all but I hope you enjoyed what I did share. .

READERS: Share your favourite finds from above in the comments section.

Further Reading: Vintage Christmas Blog Posts from the 1920s-1960s

Thanks for dropping by, stay safe and Happy Holidays!

Liz