I’m heading to Atlanta, Georgia this weekend (first time) to celebrate the engagement of dear friends and I’m excited to visit the World of Coca-Cola while I’m there. Why? Growing up I collected Coca-Cola memorabilia and I have always loved the vintage advertisements from the 1940s & 1950s. I’m team Coke!

Over here on the Vintage Inn, I have never done a post on these vintage Coke ads and I thought today would be a good time as I head out on another travel adventure.

Let’s take a look at what I found!

1940s vintage Coca-Cola advertisement from 1942 featuring an illustration of a 1940s woman with 1940s hairstyle and 1940s dress drinking a coke.

Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase


1940s & 1950s Vintage Coca-Cola Advertisements

Vintage Inn Tip: Looking for vintage fashion & vintage hairstyles inspiration for women or men? Look no further then these vintage ads. They are filled with great real life looks that you can 100% recreate ( I do!).

Planning a party? Coca-Cola is “The drink they all expect”.

1940s vintage advertisement featuring two young people in 1940s fashions at the food and drink table.

Planning a party? Coca-Cola is "The drink they all expect". 1940s vintage advertisement featuring a young woman and young man in 1940s fashions and 1940s hairstyles at the food and drink table.

Source: Etsy-AmericanCenturyShop

1955 Coke advertisement featuring Mary Alexander, the First African-American Woman to Appear in Coca-Cola Advertising (Source).

1955 Coke advertisement featuring Mary Alexander, the First African-American Woman to Appear in Coca-Cola Advertising

Source: cocacolaunlimited.com

Take a look at this GREAT short video featuring Mary telling her story about this advertisement and other interesting facts about her life (video link).

1944 Coke advertisement featuring soldiers waiting to deploy for war.

Text: “All over America, depots are crowded with soldiers, sailors and war workers busy getting a big job done. Across the land, cheerful soda fountains invite you to pause and go your way refreshed with ice-cold Coca-Cola. At home and abroad, Coca-Colas is the high-sign of friendly refreshment for people on the go.

“Our fighting men meetup with Coca-Cola many places overseas, where it’s bottled on the spot. Coca-Cola has been a globe-trotter since way back when”.

1944 Coke advertisement featuring soldiers waiting to deploy for war.

Source: Etsy-AmericanCenturyShop

1959 Coca-Cola print advertisement. “Take a Cooks Cruise with Coke! Delight guests with easy-to-fix dishes from abroad..and Coca-Cola, the World-Wide favorite!”

The Vintage Recipes:

  • Hawaii: Aloha Casserole (Shrimp & Spinach Casserole)
  • Sweden: Smorgasbord Sandwich (Boiled Beef Sandwich)
  • Italy: Pizza Italiana (Multi-Topping Pizza)
  • Mexico: Chili Con Carne Mexicali (Chili Beans with Corn)

Further Reading: Vintage Recipes from Vintage Advertisements

1959 coca-cola print advertisement featuring vintage recipes from around the world and coca-cola.

Source: Etsy-AmericanCenturyShop

Malt Shops and Coke go hand and hand in the 1940s & 1950s as seen in this 1940s advertisement. Illustration by Haddon Sundblom

Further Reading: Vintage Malt Shops Images 1930s-1950s

1940s vintage advertisement for Coca Cola featuring an illustration of a woman sitting at a malt shop counter having a Coke

This 1954 Coke ad is confusing but also cute!

As you can see we have woman in a Dutch traditional outfit serving Coca-Cola to a car, with the tagline “Refreshing service for people on the go”. We also have small text talking about seeing “Eddie Fisher on “Coke Time” NBC Television next week”. Ok!

1950s vintage advertisement for Coca-Cola from 1954 featuring a blonde woman in a dutch outfit serving Coke to a waiting car. "Refreshing service for people on the go".

Source: Etsy-AmericanCenturyShop

1940s vintage advertisement for Coca-Cola with 3 women in 1940s hairstyles and overall uniforms taking a break from their Homefront war work for a refreshing drink.

1940s vintage advertisement for coca-cola featuring 3 women in 1940s hairstyles and overall uniforms taking a break for a drink

Source: Pinterest

1954 Coca-Cola advertisement featuring Satchel Paige a famous Major League Pitcher.

1950s vintage advertisement: African American Satchel Paige a major league pitcher as seen in this 1954 Coke Advertisement. Vintage Black Advertising History.

Source: GannlineArtRelics

1942 Coca-Cola advertisement – Two women in WWII US Army Nurse Corps uniforms enjoying a coke.

1942 Coca-Cola advertisement - Two women in WWII US Army Nurse Corps uniforms enjoying a coke.

Source: Etsy-WrightSelections

1950s vintage Coca-Cola advertisement featuring an illustration of a woman holding a tennis racket and other illustrations of all the sports you can enjoy coke with.

Further Reading: Vintage Tennis Outfits from the 1920s-1950s

1950s vintage coca cola advertisement featuring an illustration of a woman holding a tennis racket and other illustrations of all the sports you can enjoy coke with

Source: Etsy-RelicEclectic

One of the other activities I’m doing while in Atlanta, is to go to a baseball game. I love baseball and it will be fun to see another teams stadium. Here is a 1948 Coca-Cola ad of men enjoying a Coke during a break in the game.

1940s vintage advertisement for Coca Cola featuring an illustration of men at a baseball game enjoying a coke

Source: Etsy-RelicEclectic

Fun at the country fair-1950s vintage ad.

1950s vintage Coca-Cola Advertisement featuring a woman in a 1950s dress at the country fair.

Source: eBay

“Hospitality…So Easy and Welcome”. “On warm summer days, guests like the terrace or the porch. Out of the family refrigerator comes ice-cold Coca-Cola”. 1940s vintage ad.

On a personal note, I LOVE the hair flower in our lovely hostesses hair.

1940s vintage Coca-Cola advertisement featuring a young woman with a 1940s hairstyle and a hair flower in her hair serving cokes to friends outside

I will leave you with the famous Coca-Cola Santa Claus as seen in this 1950s ad (1952).

Did you know? (visit Coca-Cola Company website for the full details on the bullets below)

  • Santa Has Been Featured in Coke Ads Since the 1920s
  • Coca‑Cola Helped Shape the Image of Santa (in 1931)
  • The “New Santa (1931 Santa)” Was Based on a Salesman
  • Santa Claus Got a New Friend in 1942 – ‘Sprite Boy’ (an elf)
1950s vintage advertisement from 1952 featuring the iconic Coca-Cola Santa Claus.

Source: Etsy-RelicEclectic

From the vibrant and captivating artwork, catchy slogans and to the unmistakable red and white logo, these vintage ads captured the hearts and taste buds of the world. I know I am a big fan and always will be.

Question time: Are you a Coke fan? Please share in the comments section anything fun you wish to share about this topic. I love hearing from my readers.

Further Reading: Vintage Advertising 1920s-1960s (archived blog posts)

Thanks for stopping by!

Liz

3 Comments on Vintage Coca-Cola Advertising 1940s & 1950s

  1. Nice collection of ads! I am a Coke fan. I even have a big ol’ Coke machine in the basement, next to my juke box. Neither are operational at the moment. I myself am only semi-operational, come to think of it.

  2. This was fun! I’ve been a fan of Coca-Cola, the soft-drink and the company memorabilia, since childhood.

    They need to bring back Sprite! He’s creepy looking, but also really cool. Have fun in Atlanta!

Leave a Reply

Your email address will not be published. Required fields are marked *