Toothpaste—a product we use every day, sometimes even twice! In today’s post, we’ll take a nostalgic look at vintage advertisements for various toothpaste brands from the 1920s to the 1960s.

1940s vintage advertisement for Colgate toothpaste featuring a cartoon of a young woman in 1940s hairstyles and 1940s fashions at a dance.

Source: Etsy-PlentifulPages


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Vintage Toothpaste Advertising 1920s-1960s

1922 Colgate’s Ribbon Dental Cream ad.

1920s vintage advertising: 1922 Colgate Dental Cream Toothpaste Vintage Advertisement

Source: Etsy-RelicEclectic

“ONLY GLEEM- the toothpaste for people who can’t brush after every meal”. 1950’s Gleem Toothpaste vintage ad.

1950s vintage advertising-1950's Gleem Toothpaste Vintage Ad featuring a family on the beach and a couple kissing.

Source: Etsy-PlentifulPages

“Its cleaner, brighter taste means clean, brighter teeth-New Pepsodent”.1950s advertisement.

1950s vintage advertisement for Pepsodent toothpaste featuring an illustration of a 1950s woman with an elegant 1950s hairstyle.

Source: Etsy-PlentifulPages

1963 advertisement for Colgate featuring some fun on the beach.

1960s vintage advertisement: 1963 Colgate Toothpaste ad featuring a Black Man and 2 Black Women in fun 1960s swimsuits enjoying a day at the beach.

“You feel on top of the world…with your teeth so clean..mouth so fresh!” 1947 SQUIBB dental cream ad.

1940s Vintage Advertising for SQUIBB Dental Cream from 1947 featuring an image of a couple in 1940s fashion. Fun vintage toothpaste advertising.

Source: Etsy-RelicEclectic

One more…A 1948 Squibb Dental Cream advertisement.

1940s Vintage Advertisement: 1948 Squibb Dental Cream Vintage Ad (toothpaste advertisement).

Source: Etsy-PlentifulPages

“Fight tooth decay and gum troubles both – to keep your Whole Mouth Wholesome!”. 1950 ad for IPANA toothpaste.

1950s vintage advertisement: 1950 IPANA toothpaste advertisement featuring a 1950s couple and 1950s family in the ad.

Source: Etsy-KristensVintagePaper

June 1932, Ladies Home Journal advertisement for Colgate featuring a cute tennis player with the perfect smile.

Further Reading: Vintage Tennis Outfits from the 1920s-1950s

1930s vintage advertising for Colgate toothpaste featuring an image of a 1930s woman tennis player.

Source: Etsy-RelicEclectic

1940s Pepsodent advertisement. “Try Pepsodent’s 2-second Beauty Test. Make this tongue test on your teeth”.

1940s vintage advertisement-1940s Pepsodent toothpaste ad featuring an image of a 1940s woman wearing a 1940s hairstyle.

“Look, Mom – No Cavities!” 1957 Crest Toothpaste poster with a Norman Rockwell Illustration of a red haired girl.

ABOUT: One of Rockwell’s most iconic advertising campaigns was Crest’s “Look Mom-no cavities!” series in the late 1950s. His illustrations featured wholesome kids holding notes to mothers touting the child’s good dental health. These were published in the Ladies’ Home Journal, Reader’s Digest, McCall’s and other magazines popular with women. This poster was likely made for a drug or specialty store display (Source).

1950s Vintage Advertising: Advertising Poster for Crest Toothpaste with Norman Rockwell Illustration of a red haired girl, "Look Mom-No Cavities!," 1957

Source: Henry Ford.org

Crest Toothpaste TV Commercial from the 1960’s (video link).

I hope you enjoyed this fun vintage advertising post—I absolutely love putting these together! Hopefully, it even brought back some fond memories for you. I’d love to hear your thoughts, so feel free to share them in the comments below!

Further Reading: Vintage Advertising 1920s-1960s (archived blog posts).

Thanks for dropping by!

Liz

5 Comments on Vintage Toothpaste Advertising 1920s-1960s

  1. What no Bucky Beaver for Ipana toothpaste. He was a1950’s icon. Brush them,Brush-em with new Ipana toothpaste. Or “you will wonder where the yellow went with Pepsodent toothpaste!

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