In 2017 I did a blog post on Mother’s Day Vintage Advertising and it was a lot of fun seeing the gifts that marketers felt mother’s would want to be given on her special day. Vacuums, mixers, spoons etc.
Now since this post was a few years old I felt that it was time to add some new vintage Mother’s Day ads from 1930’s to 1950’s. Let’s see what I found!
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Vintage Mother’s Day Advertising
1930’s – 1950’s
“May 10th is Mother’s Day…Remember her with Flowers-by-Wire”. 1936 FTD Florists Telegraph Delivery Association Mother’s Day ad.
Source: Etsy – AmericanCenturyShop
1936 advertisement for Mother’s Day specials at Farmer’s.
Fantastic 1930s fashions, like slippers and a stylish angora sports beret. Plus stockings that you never have to worry about getting wet, because they can’t..amazing!
Source: Internet Archive
“My Children never forget me on Mother’s Day“. 1937 advertisement for Colgate Mother’s Day gift sets.
I did not realize that Colgate did face powders and cologne. Very interesting ad.
Source: Internet Archive
“No wonder she’s kissing her now!”
“What rates a bigger hug on Mother’s Day than something made-of-Quadriga, styled-by-Dorna Gordon? A gay daytime dress, perhaps, fashioned to match her young ideas….”
1948 Quadriga Cloth ad by Ely & Walker, the world’s largest dry goods manufacturers.
Liz Note: I love the dress the mother is wearing and holding (and her hair is really cute). I also could find no information on Dorna Gordon mentioned in the ad. I found images of dresses she made, but nothing on her. If any of my readers have any information, please share in the comments section below. Thanks!
Source: Etsy – KristensVintagePaper
Mix-Finder Dial with caption that reads: “You Give Mother All These Advantages Only If It’s A Genuine”
1950s Sunbeam Mixmaster vintage ad.
Source: Etsy – KaleidescopeVintage
1950 Whitman’s Chocolate Mothers Day sampler gift advertisement.
Source: Etsy – AdWarehouse
“Hits two birds with one stone”—encouraging the purchase of Pyrex products for both Mother’s Day and summer weddings. 1950 vintage ad.
Further Reading: The Vintage Advertising of a 100 year old Brand-PYREX
“Queen for the Day”1951 Pure-Pak Milk, Mother’s Day ad. “No more bottle washing with Pure-Pak disposable containers”.
Source: Etsy – VintagePagesnPaper
Give the gift of a watch on this Mother’s Day. A 1950s public service announcement ad about watches purchased from Switzerland.
Further Reading: Vintage Watch Ads- The Original Tick Tock
Source: Alamy
1951 Chicago Daily Tribune special Mother’s Day excerpt featuring 1950’s fashions & accessories you can gift to your Mom.
“Shopping to remember Mother starts early every year”. 1950s Fashion & Accessories gift ideas featured:
- Costume Jewelry
- Summer printed dress
- White Sheer Organdy blouse
- Tailored house coat
- Glamorous nightgown
- Navy blue cotton slip
- Green rain coat
- Spring accessories: Spring bags & gloves
- Sheer nylon hosiery
- Travel bag or week-end case covered with Scotch Plaid.
- Umbrellas
Source: Etsy – TheMidwestMarvel
Thanks for dropping by! I hope you enjoyed these vintage Mother’s Day ads and if your a mother celebrating this special day..Enjoy!
Further Reading:
- Vintage Photos for Mother’s Day:
Liz