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Category: 1930s

Vintage Advertising from a May 1939 Better Homes & Gardens Vintage Magazine

Hi Readers! We are digging right back into the collection of vintage magazines I received from a fellow collector recently. The first post in this gold mine of magazines series was entitled “A Vintage Magazine: McCall’s April 1943 Edition (go check it out after this post if you did not see it) and today’s post is featuring the Vintage Advertising from inside a May 1939 Better Homes & Gardens Magazine (seen below).

Let’s see what fun items were being advertised in May’s edition…….

Vintage Magazine-May 1939 Better Homes & Gardens featuring a little girl putting her shoes on in her bedroom.

May 1939 Better Homes & Gardens Vintage Magazine

The Vintage Advertising

Campbell’s soup has always been a staple in my home growing up and even today. I just love it and it’s probably because I am a HUGE soup fan. Now the choices for soup brands are endless, but Campbell’s seems to still be “The Pick of the Pantry” for my homes, even today. Not just in 1939 as per this vintage ad.

1930s Vintage Food Ad for Campbell's Tomato Soup fdaturing a mom and son in the kitchen.

General Electric Refrigerators in the 1930s were…”Beautiful”; “Thrify”; and “A Bargain!”. What a win for everyone!

1930s Vintage ad for General Electric Refigerator featuring an illustration of a man choosing a fridge and giving it first prize.

1930s Vintage Ad for Hellman’s Real Mayonnaise featuring a Garden Patch Salad recipe AND tips on how to make your husband eat a salad (oh boy Ha Ha!).

1930s Vintage Food Ad (1939) for Hellmann's Mayonnaise featuring a vintage salad recipe and an illustration on how to be a good housewife.

Not a smoker myself, but you could not open any magazines from the mid century and earlier without seeing a cigarette ad, typically featuring a pretty woman. Our 1930s vintage ad for Chesterfield Cigarettes is no different.

1930s Vintage Ad Illustraton for Chesterfield Cigarettes featuring a pretty 1930s woman with a top hat of smokes.

“Hoover is Years Ahead!” – 1939 Hoover Vacuum vintage ad.

1930s Vintage Ad for Hoover Vacuum featuring a dog and a 1939 Living Room

I’m a big fan of vintage cars from the late 1920s up to the end of the 1960s and the Hudson is right up there as a fav. Wow what a beauty of car! I can 100% believe the slogan “Once you drive a Hudson, No other car will do!”.

1930s Vintage Car Ad for a Hudson 1939.

“Treat your Home like an old Friend”…give it lead paint! Dutch Boy Lead Paint vintage ad.

1930s vintage ad for lead paint for your home.

I love late 1930s -1950s Linoleum flooring, it’s just so darn fun! Nothing like what you see today.

1930s vintage ad for Linoleum flooring

More Linoleum flooring advertising (from Armstrong) featuring a 3-way kitchen! Wow Cool! Sewing corner, study corner and the kitchen. Mom can keep an eye on you at all times!

More Linoleum flooring advertising (from Armstrong) featuring a 3-way kitchen! Wow Cool! Sewing corner, study corner and the kitchen. Mom can keep an eye on you at all times!

Did you know that Lysol Disinfectant has been in business since 1889 and was created by Gustav Raupenstrauch to help end a cholera epidemic in Germany? I did not! So I was quite surprised to see this cute vintage ad asking “how safe are a Mother’s Arms?” in this magazine.

Vintage Lysol Disnfectant ad featuring a young mother holding her toddler. 1930s Vintage ad.

In the 1939, Miracle Whip Salad Dressing was a fan favorite with all 5 of our women shoppers (especially Jean who brought up an angle nobody else saw…buy a larger size to save!).

1930s vintage food ad for Miracle Whip Salad dRessing by Kraft.

Mmmmm an Orange Glace Cake vintage recipe using Pillsbury Best Flour (not dough just yet). “The best baking Prize is a delighted husband!”.

1930s vintage food ad for Pillsbury's best flour

1939 Vintage Ad for Pittsuburgh Paint-Paint Yourself A New Home! Check out that bedroom with all the animal prints, how groovy for the late 1930s.

1930s vintage ad for Pittsburg Paints featuring a 1939 bedroom, bathroom kitchen and house illustration

Do you need inspiration for you next home remodel? Then look no further then these 1930s rooms featuring Pittsburgh Glass. I LOVE the “Build the outdoors into your home” room # 1. What is your favourite? Share in the comments section below.

1930s vintage ad for Pittsburg Glass featuring different rooms in a house for home decor inspiration.

A bad breakfast really can throw off you whole day and is truly important to do well at your job. A Shredded Ralston breakfast cereal ad.

1930s vintage food ad for Shredded wheat called Ralston. Featuring a cartoon of a husband and a wife.

Here is another company I did not know was around in the 1930s..Simmons Beautyrest Mattresses. So cool! And this ad is so luxurious, makes me want to run out and buy one today!

1930s vintage ad for Simmons Beauty rest mattress-1939. Featuring super 1930s fashions.

“Every house needs Westinghouse”. Vintage ad for Westinghouse Electirc Ranges, which helps mom to be a “Swell Cook”.

1930s Vintage Ad for Westinghouse Electric Ranges featuring a mother cooking and baking for her family.

This ad made me giggle, so I just had to share it with all of you. “Pineapple goes to a party…planned or impromptu”. You can never fail when you bring the Pineapple to the bridge parties, or to feed unexpected guests. Everyone will be happy!

1930s Vintage Food ad for Canned Pineapple from Hawaii.

The last vintage ad for this post is for ‘Heinz Pure Cider Vinegar’ featuring 4 different salad recipes you can enjoy with your vintage vinegar (say that 4 times fast. HAHA). Those salads look……interesting, but I’m sure they taste wonderful!

1930s Vintage ad for Heinz pur Vinegars-Cider Vinegar a vintage vinegar. The 1939 features 4 salad recipes you can enjoy with this topping.

Well friends, that is the end of today’s post featuring some fun vintage advertising from my May 1939 Better Homes & Gardens vintage magazine. Share what your favourite advertisements were in the comment section below.

Further Reading:

Thanks for dropping by!

Liz

1930s André Fashion Illustrations-Vintage Coat Inspiration

While looking for content for my next vintage blog post, I came upon a slew of Fashion Illustrations from the 1930s in the New York Public Library Digital Collections. The collection is entitled  André Fashion Illustrations from NYPL’s Picture Collection and there are over 1200 images in the database.

For today’s post, I am going to share some of my favorite 1930s women’s coat / jacket styles that I found. Please pop over after your done here and find your favorites!

Vintage Fashion Sketch: 1940s Women's Coat Fashion Illustration

1930s Vintage Coat Inspiration from André Fashion Sketches

About the Collection (from ‘On Pins & Needles‘):

It consists of a vast collection of original, hand-colored fashion illustrations from André Studios, a design studio that sold fashion sketches to clothing manufacturers in the US and Canada. From 1930 through the early 1970s they produced about 20 sketches weekly, mostly of children’s coats, and ladies coats and suits.

André Studios was a sketch subscription service for garment industry professionals, with offices located at 570 Seventh Avenue in New York City. The company was founded by designer Pearl Levy and her business partner, salesman Leonard Schwartzbach, sometime during the year 1930. André Studios was one of the many design services that copied or adapted existing designs, especially of couture models from Paris. (Source).

The images are an incredible piece of fashion history and it’s wonderful that they are preserved for all to see and share!

The Vintage Fashion Sketches:

1939 Fitted Coat: Tucked Bodice and Sleeve. The Fashions accessories (the coats, gloves) in each one of these illustrations are also fantastic! I love how they created a whole look. Reminds me of my Fashion Marketing days at Ryerson University.

Vintage Fashion Sketch: 1939 Fitted Coat: Tucked Bodice and Sleeve.  1940s fashion Illustration.

I love plaid! Yes I do! And when it’s on a vintage skirt, dress, jacket..whatever! I’m instantly in love (most of the time). Here is a 1930s (1938) women’s pleated skirt in plaid with a bodice and belt of plain cloth. Even the hat has a plaid ribbon to match.

Vintage Fashion Sketch: 1930s women pleated skirt in plaid with short jacket 1930s fashion

A Cape of Plaid (1939 Women’s coat): Patent leather piping at sides with tubes of leather at shoulder. I would wear this even in the summer time!

Vintage Fashion Sketch: A Cape of Plaid (1939 Women's coat): Patent leather piping at sides with tubes of leather at shoulder.

1938 Belted dress with short coatA Carl Levy Design. The 1930s dress in this image is beautiful! Do you see the pockets? Win!

Vintage Fashion Sketch: late 1930s early 1940s fashion Belted dress with short coat.

1939 bolero suit. May be worn without bolero as a 2 piece suit.

Vintage Fashion Sketch: 2 piece bolero suit. 1930s womens coat fashion

I’m currently drooling all over my laptop keys right now (so very sorry for the visual friends), but THIS COAT is DREAMY! A 1930s vintage jacket fashion illustration from 1939 called the Basque coat. The coat features cartridge pleats at hips and shoulders that gives it a soft fullness to the sleeve and coat.

Vintage Fashion Sketch: womens 1930s vintage jacket fashion illustration from 1939 called the basque coat

Vestee Suit (1939): Double Swing Skirt of Plaid with a long sleeved vest that feels very art deco like with it’s 4 pockets. I want to wear this lindy hopping! Even though it’s not particular lol!

Vintage Fashion Sketch: Vestee Suit (1939): Double Swing Skirt of Plaid with a long sleeved vest that feels very art deco like with it's 4 pockets

1938 Belted coat with tiered ribbon design on skirt. The coat has similar ribbon style on the collar. I am envisioning that skirt in real life and it’s a showstopper!

Vintage Fashion Sketch: Belted coat with tiered ribbon design on skirt 1930s fashion illustration.

1939 Very Loose Coat (swing coat style) with the most wonderful of details at the top of the jacket (that bow is smart!).

Vintage Fashion Sketch: 1939 Very Loose Coat (swing coat style) with the most wonderful of details at the top of the jacket (that bow is smart!).

1939 “New Silhouette” a Fitted Swing Coat (love this!). The wide cape sleeves are dreamy!

Vintage Fashion Sketch: 1939 "New Silhouette" a Fitted Swing Coat. 1930s Womens Coat fashion illustration

Ohhhh!!! Fitted coat with tiered satin piping on flared skirt. Love the hat with snood as well!

Vintage Fashion Sketch: Fitted coat with tiered satin piping on flared skirt.

And to end..skating season is almost here so why not make it stylish. A two piece skating suit with a touch of plaid (fantastic!)!

Vintage Fashion Sketch: 1930s fashion illustration showcasing a women's skating suit. Short jacket and and skirt.

I hope you enjoyed browsing some of my favourite fashion illustrations from this collection. Share what your fav was in the comments section below!

FURTHER READING: Vintage Fashions 1920s-1960s (Archived Blog Posts)

Stay Safe Friends!

Liz