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Category: 1940s

1940s Fashion, 1940s Photo, 1940s History 

The Canadian “Rosie the Riveter”-Veronica Foster, The Bren Gun Girl

While browsing thru this cool dance book I own (and blogged about before, called “Let’s Dance: A Celebration of  Ontario’s Dance Halls” my friend stumbled up a  picture of a girl dancing jitterbug and the caption said she was the “Bren Gun Girl“. My friend turned to me and said “Who is a Bren Gun Girl?” I replied with a “I don’t know” and quickly ran to the internet for answers and what I found was pretty cool!

The Canadian "Rosie The Riverter"-Veronica Foster

The Canadian “Rosie the Riveter”Veronica Foster

Who was the Bren Gun Girl?

The Bren Gun Girl according to Wikipedia was a young woman named “Veronica Foster” who became a Canadian icon representing nearly one million Canadian women who worked in the manufacturing plants that produced munitions and material during World War II. She was popularly known as “Ronnie, the Bren Gun Girl” and worked for the company John Inglis Co.Ltd producing Bren light machine guns on a production line on Strachan Avenue in Toronto, Ontario (Where I live! And now called “Liberty Village”). She became popular after a series of propaganda posters were produced; most images featured her working for the war effort, but others depicted more casual settings like Foster dancing the jitterbug  (just like the image we found in my book) or attending a dinner party.

She can be seen as the Canadian precursor to the American fictional propaganda tool Rosie the Riveter (Source-Wikipedia).

Veronica Foster-The Canadian Rosie the Riveter aka "The Bren Gun Girl". Posing for a photo with a bren gun while smoking.
Source: Wikipedia

Image comment: I find it interesting that she is smoking in this picture. I know in the TV Show Bomb Girls that would not be allowed but maybe it is because she is posing with a gun and not a bomb 🙂

Note from Laura-Veronica’s Daughter:

Just to clarify a small fact… my mother never smoked. The photographer wanted her to smoke because I guess it was considered sexy in those days and smoking was supposed to be the socially acceptable cool in those days. Up until a few years ago you could smoke anywhere you wanted at any time. But… my mother never smoked… just for the “Ronnie” photos.

Now for some more pictures of our Canadian Rosie the Riveter

Inspecting a lathe at the John Inglis Co. Bren gun plant.

Veronica Foster-The Canadian Rosie the Riveter aka "The Bren Gun Girl". Veronica in her 1940s Homefront fashion is working on a machine.
Source: Library and Archives Canada

Demonstrating the use of a kerchief to protect the hair of female employees from being caught in machinery.

Veronica Foster-The Canadian Rosie the Riveter aka "The Bren Gun Girl". Veronica is tying her 1940s Headscarf before going to work on the homefront in a factory.
Source: Library and Archives Canada

Playing Baseball. The site of the photo is in what is now Liberty Village in Toronto.

Veronica Foster-The Canadian Rosie the Riveter aka "The Bren Gun Girl". Photo features Veronica playing baseball in Toronto.
Source: Preserved Stories

Our Bren Gun Girl getting her photo taken for work. She was a petite woman.

Veronica Foster-The Canadian Rosie the Riveter aka "The Bren Gun Girl". PHoto features Veronica getting a photo taken
Source: Preserved Stories

Preparing to go to a party at the Glen Eagle Country Club. What a fantastic 1940s hat!

Veronica Foster-The Canadian Rosie the Riveter aka "The Bren Gun Girl". 1940s Photo features Veronica is beautiful 1940s Fashion for a night out on the town.
Source: Library and Archives Canada
Veronica Foster-The Canadian Rosie the Riveter. 1940s Photo features Veronica is beautiful 1940s Fashion for a night out on the town.  Super 1940s Hat
Source: Library and Archives Canada

Jitterbugging with plant foreman Bill Ward during a party at the Glen.

Veronica Foster-The Canadian Rosie the Riveter. 1940s Photo features Veronica in a 1940s dress dancing (doing the jitterbug / Lindy hop) at a party.
Source: Library and Archives Canada

Love the shot of her dress in this image and the dance pose as well!

Veronica Foster-The Canadian Rosie the Riveter. 1940s Photo features Veronica in a 1940s dress dancing (doing the jitterbug / Lindy hop) at a party.

Veronica Foster the Big Band Singer:

1940s vintage photo of Veronica Foster the Canadian Bren Gun Girl and also 1940s Big Band Singer.

Veronica was also a singer of repute in Canada. She sang & toured with Mart Kenney and his Western Gentlemen from 1943-1944 and then met her furture husband, trombonist George M. Guerrette (they would go on to have 5 children). She also sang with Ellis McLintock’s Orchestra as well as the Bobby Gimby Orchestra.

Here are some fantastic photos courtesy of Veronica’s daughter Laura of her mother performing in the 1940s (Oh my goodness her 1940s dress is just stunning!).

1940s Vintage photo of Canadian Veronica Foster performing with an orchestra in 1940s dress.
1940s Vintage photo of Canadian Veronica Foster performing with an orchestra in 1940s dress.

And now my personal favourite news clipping that features Veronica Foster & Swing Dancers who were jumping and jiving at Maple Leaf Gardens, thanks in part to Miss Foster who sang with one of the orchestras (Bobby Gimby I believe).

1940s newspaper article featuring images of 1940s teenagers and adults swing dancing and admiring Veronica Foster the singer.

I actually featured an image in a past blog post called “Vintage Photo Tuesday: The Social Dance” that you can see below.

It’s the Simpson’s Teen-Town Time dance at Maple Leaf Gardens (1940’s) featuring Bobby Gimby (Toronto Orchestra Leader), Art Hallman (popular Canadian Tenor) and Ken Watts.

1940's Simpsons Sears Teen Town Time Dance at Maple Leaf Gardens
Source: Toronto Archives

Want to learn more about Veronica Foster?

Here is a video on Ronnie the Bren Gun Girl done by CBC a few years ago. This video was pointed out to me by one of her daughters Laura. HERE IS THE LINK TO THE VIDEO (playback on my blog was removed by the owner of the video so you have to click on the link to see it)

AND…I was just told from Ronnie’s daughter about a Postage Stamp from Canada Post in honour of VE Day 2020 (75th Anniversary). THIS IS AWESOME!!!

Veronica Foster -Ronnie the Bren Gun Girl Canada Post Stamp.

And check out this 2016 Blog Post with another story about Ronnie..HERE.

To end this post I want to leave you with this great video to watch on our “Rosies of the North” Click Here

FURTHER READING:

Liz 🙂

Ladies Winter Hats-1940s Style

When the thermometer dips to the -30’s here in Canada I often get to wondering what the lovely ladies of the 1940s would have worn on their pretty well styled heads to keep them warm? Did the opt for unstylish toques that wrecked your hair in 30 seconds flat? Or did they go with fashionable hats and worried about frost bite late? Lets see shall we?

First up here are some tips on what you might see in a 1940s winter hat 

  • The hat material needed to be something that would not spot in the rain or snow
  • Protective brim was often seen
  • Fur was popular
  • Velvet
  • Dark hats with heavier weights
  • Felt hats
  • Gray wool felt hats
  • Knitted/crocheted hats

Disclosure: Some of the links on my blog from Etsy , are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 


1940s Winter Fashion: Ladies Winter Hats

Lets start with this cute Dutch Bonnet. Looks like it will keep your head warm and your hair looking super fabulous at the same time.

1940s ladies hat -Dutch Bonnet knitting pattern.

Early 1940s Fashion (possibly 1930s as per the style in the image but close enough for this gal!): This beret is adorable and popular but not for -30 weather. Warmer winter days…yup!

1930s vintage photo of a a knitted Beret

Some winter ski outfits. The hats are more practical for winter I see but I’m unsure how the toque on the right is staying on her head lol!

1940s vintage photo from a 1940s vintage catalog of women's Ski Outfits and 1940s winter hats.

Well technically not a hat a warm 100% wool head scarf will keep the chill off. You can chose a ‘Spun Rayon Triangle with knotted wool fringe”, a ‘Sheer new wool triangle’ or several others. Have fun with it!

Further Reading: A Vintage Guide to 1940s Hair Accessories

1940s winter hair scarf made out of wool or rayon to keep your head warm.

Here is the 1940s head scarf in real life action in this vintage photo of ladies building a snowman.

1940s fashion - 1940s Winter fashion as seen in a 1940s vintage photo of 4 women making a snowman, wearing winter jackets and winter hairscarfs.

Source

1940s vintage ad for Stetson Hats. Stetson did not just make mens hats, but also women’s as seen below. These are darling winter hats but your ears would be cold no?

1940s vintage advertisement for Stetson Hats for women featuring an image of a women wearing various styles of Stetson Hats for winter time.

Source

The 1940s images below are clearly stating that it is cold outside but their stylish hats I’m sure are not keeping their pretty heads warm (and the shoes neither).

They are I must say extremely stylish winter ladies and I would have paired any of those hats with those coats as well, even if I froze my head off!

1940s vintage photo of a four 1940s women in 1940s winter coats and 1940s hats. Stunning 1940s fashions!

Source: Etsy

Some amazing 1940s hats in this picture and some of them actually look like they are bit warmer then the ladies above. My favorite is the lady on the Left. Her outfit is divine!

1940s vintage photo of Four women with suitcases and in stunning 1940s winter coats and 1940s hats posing before heading out on trip. Super 1940s fashions.

Source: Etsy

Now this is a darling number from the 1940s-Fur and Felt. Winter hat must haves crossed off the list.

1940s Fashion: a 1940 women's hat with  fur fringe and a felt bow.

If you watched the now cancelled (sniff sniff) bomb girls you would have seen some pretty fantastic winter hats in the show. Here is Vera in her brimmed hat.

1940s fashion as seen in the TV Show Bomb Girls. The image features a man in uniform with a Bomb Girl in a blue 1940s coat and 1940s hat. Perfect winter style.

1940s vintage hats you can buy right now (at time of post).


NOTE: If an item you clicked on is no longer avail, don’t fret! Etsy is updated daily with new vintage items, so you are bound to find something you like.

Nov 2023 update: I have started a collection on Etsy of Vintage Ladies Hats (Winter & Other seasons), that you can shop in, right now.Happy Shopping!


An iconic 1940s dark green felt bonnet cloche hat with velvet trim and dark green and gold feather tufts on the right side panel. The hat sits on the back of the head with a rounded crown and a short asymmetrical brim. STUNNER!

1940s Fashion: A 1940s Hat Dark Green Felt Bonnet Velvet n Feather Trim
1940s fashion: a 1940s Hat Dark Green Felt Bonnet Velvet n Feather Trim

Source: Etsy

An adorable 1940s Tam!
This hat is styled as a darling halo tam, done in a rich coffee brown soft wool. The hat features two bow details at the rear that are in fact straps that can be pulled through to adjust the head size of the hat. Practical and adorable!

1940s Fashion: A womens 1940s vintage hat-a 1940s Brown Tam

Source: Etsy

1940s Wool Tan Ladies hat with the most interesting look. Your head would be warm in this beauty!

1940s Fashion: a 1940s Tan Wool Hat, Ladies Wool Hat/

Source: Etsy

Vintage 1940’s Grey Velour Halo or Bonnet Style Hat with Black Plumed Feather.

1940s Fashion: Vintage 1940's Grey Velour Halo or Bonnet Style Hat with Black Plumed Feather

Source: Etsy

Stunning 1940s hand-knit lush forest green beret hat.

1940s Fashion: Stunning 1940s hand-knit lush forest green beret hat

Source: Etsy

Exquisite 1940s dark green wool hat by Berkshire made in USA.

Exquisite 1940s dark green wool hat by Berkshire made in USA Mohn.

Well as you can see the hats were both practical and not so practical in their designs but we can all agree that they were gorgeous even if you turned blue while wearing some of them.

Question:

When it’s cold outside do you go with style or comfort?

Further Reading: Vintage Fashions 1920s-1960s (Archived Blog Posts)

Liz 🙂