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Category: 1950’s

1950s Fashion, 1950s History, 1950s Parties, 1950s Music, 1950s Photos

“Morgans Department Store”- Canadian Vintage History

Recently I went and visited an antique show here in Toronto at a local mall called “Cloverdale“, there was lots and lots of items for sale but nothing mid-century for this gal until I saw a really cool hat box at one of the tables. Seen here…

1950s Vintage Hat Box for Morgans Departmant Store.

The box was not in great condition but after quickly searching the name on the box “Morgans” I discovered that it was a little bit of Canadian history, so I ran back and scooped it up for a steal and a history lesson from its owners.

Morgans Department Store

Brief History of the Store:

Apparently, Morgan’s (formally Henry Morgan & Company) was a Montreal-based Canadian department store chain. The first store was opened in Montreal in 1845 by Scottish immigrant Henry Morgan with a second store not appearing till the early 1950s in the Snowdon section of Montreal. Other stores subsequently opened on the island of Montreal, and several Ontario cities (Wikipedia).

After being open for over 100 years, in the 1960s the Hudson Bay Company purchased Morgans and quickly converted the Ontario stores to “Bay’s”. By the early 1970s the Quebec stores followed suit and that was the end of the brand Morgans….until I found my box! Now we can share in a moment of Canadian history together and bring to life the department store once more.

The Early Days:

Morgans in 1890.

1890s Vintage Photo of Morgan's Department Store in 1890

Morgan’s department store in Montreal decorated for the 1939 Royal Tour of King George VI and Queen Elizabeth. So Elegant.

I wish we could see setups like this again when royalty comes to visit.

1930s Vintage photo of Morgan's department store decorated for the 1939 Royal Tour. Montreal, Canada

Here are some vintage images of other Morgans in the 1950’s

Hamilton’s Greater Shopping Center putting up the Morgans sign. Love the typography.

1950s vintage photo of Morgan's Department store sign going up at Hamilton's Greater Shopping Center
Source: henleyshamilton1.wordpress.com

Interior shots of the Hamilton store being prepared for opening

A miniature milk bar for the kids. Oh my how cute!!

1950s Vintage Photo of a milk bar featuring a display of stuffed animals at Morgans Department store
Source: henleyshamilton1.wordpress.com

Male Mannequins for the store. Kind of creepy I think. Actually really really creepy!

1950s vintage photo of male mannequins at Morgans Department Store
Source: henleyshamilton1.wordpress.com

Group of sales women attending a class to be able to work at Morgan’s.

What marvelous 1940s & 1950s hair all these ladies have.

1950s vintage photo of a Group of sales women attending a class to be able to work at Morgan's Department Store
Source: henleyshamilton1.wordpress.com

Learning how to use the cash register.

1950s vintage photo of two women learning how to use the cash register at Morgans Department Store
Source: henleyshamilton1.wordpress.com

Morgans 1950’s ad for Schiaparelli Hats (1958). Love this! How do I get this hat?

1950s vintage ad for Schiapareli hats being sold at Morgan's Department store in 1958

1950s vintage ad for the Smorgasbord at Morgans.

Hungry anyone? I will have the Roast Beef and Yorkshire Pudding (my fav!).

Gosh could you imagine if a Buffet (then called a Smorgasbord) was $1.19 today? Yikes!

1950s Vintage Department Store ad for a Morgan's Department Store Smorgasbord (aka buffet).
Source: torontoist.com

“As new as tomorrow”….How exciting, I love things that are as new as tomorrow!

vintage department store ad for Morgan's Department store at Eglinton Square.
Source: torontoist.com

Logo Designs:

1950s Morgans logo.

1950s Morgans Department store logo
Source: The Department Store Museum

1970s Morgans after the Hudson Bay took it over (this would be its last logo change).

Vintage Department Stores in Canada -1970s Morgan's Department Store new logo after joining with Hudson Bay Company.
Source: The Department Store Museum

Interesting Fact: It looks like Morgans was the first department store to move into family neighborhoods, as opposed to making a trip downtown to go shopping (as seen below). I’m sure this made many a family lives easier.

This ad makes me giggle. What is with the triangle people??

Vintage Department Store ad for Morgan's Department store at Lawrence Plaza, Toronto.
Source: torontoist.com

And that interesting fact ties in with the knowledge that where I bought the hat box was actually where a Morgans Department store once stood in the 1960s at Cloverdale Mall.  It was under my nose the whole time and I never knew! How exciting!

There you have it friends, a little bit of Canadian History.

Do you have a department store where you live that has been around for years or maybe know of one like Morgans that has come and gone? I would love to hear about it.

Liz 🙂

My 1940’s/50s Vintage Style-Pinterest Posts of the Week

I know lots of bloggers do this kind of post but I will be honest it’s a favorite read of mine. I LOVE seeing what others are pinning on their boards and gathering ideas for my home, vintage style etc. So with that, I thought I would do a post this week of some of my favorite vintage clothing items found online that I have pinned on my Pinterest board “Women’s Vintage Fashions 1920s-1960s“.

Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 

Note: If you click on a product link and it is no longer available, don’t fret! Etsy & eBay are updated daily with new vintage items so you are bound to find something else you will love just as much.

First up to start the vintage parade is this STUNNING 1940’s Vintage Silk-Rayon Couture Asymmetric Peplum-Wiggle Cocktail Dress.

This dress is so me, I cry a little bit knowing it could never be mine (price, size and now sold).

1940s Fashion:  1940's Vintage Silk-Rayon Couture Asymmetric Peplum-Wiggle Cocktail Dress.
Source Etsy-No Longer Available

What drew my eye to this 1940’s Rayon Gown was the red & black bird sequin detail. Isn’t it just a wonderful conversation starter??

1940s Fashion: 1940's Rayon Gown was the red & black bird sequin detail.
For Sale on Etsy-dethrosevintage

Who does not love a little Carmen Miranda in their lives?? This dress would be so wonderful to wear on an island vacation or maybe even to your next Tiki Party?

1950s vintage dress with applique of a woman that looks like Carmen Miranda
Source Etsy

I stumbled upon this dress on Etsy while looking for something to wear to my friend’s wedding in Spain and boy am I glad I did! Wow! A 1950’s Circle Skirt with 3D Spanish Dancer Appliques by “Juli Lynne Charlot of California“. Absolutely amazing!

1950s Fashion: 1950's Circle Skirt with 3D Spanish Dancer Appliques by "Juli Lynne Charlot of California"
For Sale on Etsy- Wear It Again

I’m always on the hunt for the perfect 1940’s Tailored Suit and this beauty fits all my requirements (expect for the part where it should fit me). The somewhat random (but not so random) orange/red lines throughout the suit is what really caught my attention. Adds something very different to what would have been just a plain BUT beautifully tailored suit.

Further Reading:

1940s Fashion: 1940s Tailored womans Suit in a Plaid Pattern.
Source Etsy

I would wear this 1950s day dress to work, grocery store, to dinner and to bed because I would never want to take it off…ever. Love! My favorite part of this dress is the lovely navy and white gingham accents. I’m a sucker for a good gingham.

1950s Fashion: 1950's Day Dress. Navy Blue ottoman with navy and white gingham taffeta tie and skirt panel. Narrow cut sleeve with full mid calf skirt.
Source Etsy-Fashion Back Vintage

I don’t know if I can pull off a yellow dress  but that does not stop me from wanting and adoring this cute 1940s vintage yellow summer dress. The flower detail on the pockets are just delightful!

1940s Fashion: 1940s vintage yellow summer dress. The flower detail on the pockets are just delightful!
Source eBay

GREEN! I love GREEN! I love THIS GREEN! Oh my, I’m fanning myself over here on how outstanding this Vintage 1940s Wool Felt dress is. If someone who reads my blog knows who purchased this please find them and tell the them to send me pictures of them looking all stylish and fantastic. Because seriously how could you not in this number?

Swoon….

1940s Fashion:  Vintage 1940s Wool Felt dress
Source Etsy

Vintage 1950s Renee Marcil Full Skirt Cotton Dress. YES this dress exists somewhere in this world and yes it’s one of the most beautiful dresses I have ever seen in my life. I thought the green dress above was going to do me in, but nope! This will do it, please have someone pick me off the floor.

According to “Couture Allure” Renee Marcil was a Miami based designer who was born in France. She had a wonderful sense of style and designed and wore what she liked, not what fashion dictated. Her pieces are exceedingly rare and highly collectible today.

Yes I can see what her pieces are highly collectible…wow!

1950s Fashion: Vintage 1950s Renee Marcil Full Skirt Blue & White Cotton Dress
No longer for sale but description of item can be found at “Couture Allure” (click image)

That my friends is the Pinterest Fashion Parade for this week. If you enjoyed the images I posted and curious on what I post next, then follow my board seen below.

https://www.pinterest.com/egruening/my-vintage-style/

So what was your favorite piece from this post?

Further Reading:

Liz 🙂