A Look Inside the 1958 Brussels Worlds Fair -1950s Vintage Coloured Photo of the Brussels Belgium Expo.

Recently (like last weekend) I was just in Belgium for 3 days for my birthday and to see a friend. During this whirlwind trip we spent my actual birthday (May 4th) in Brussels, sightseeing and day drinking Belgium beer (yum). I have never been to this country and therefore never to Brussels and it was fantastic! What a beautiful city.

Vintage Travel: Royal Palace brussels photo by www.vintageinn.ca blog

During our 1 day visit, we heard there was a Rockabilly festival under the famous Atomium and decided to end our trip checking the music out and of course this fascinating structure in the below photo.

The Atomium Brussels Belgium photo from vintageinn.ca blog

A Look Inside the 1958 Brussels Worlds Fair

The Atomium is on Heysel Plateau which is the original grounds of the 1958 Brussels World Fair (and what this weeks blog post is about). Designed by the engineer André Waterkeyn and architects André and Jean Polak, the nine spheres (which was the main pavilion) represent an iron crystal magnified 165 billion times.

It symbolized the democratic will to maintain peace among all the nations, faith in progress, both technical and scientific and, finally, an optimistic vision of the future of a modern, new, super-technological world for a better life for mankind (Source).

Isn’t it cool?! Trust me when I say…see this in person if you ever visit. It’s pretty darn amazing.

1950s vintage photo of The atomium and cable car during expo 1958 at the Brussels Worlds Fair.

After we left, I was still blown away by what I saw and decided that I wanted to learn more about the 1958 Expo and report back to my readers with pictures, advertising and even videos.

Lets see what I found….

Vintage Images, Pavilions & Travel Posters

1950 Vintage Travel Poster for the Brussel 1958 World Fair / Expo.

The Philips Pavilion

Commissioned by electronics manufacturer Philips, the pavilion was designed to house a multimedia spectacle that celebrated postwar technological progress (Source).

Philips Pavilion -Source: Wikipedia

Another view of the pavilion this time with the the Atomium in the background and people in 1950s fashions walking around.

1950s Vintage Photo of the Philips Pavilion at the 1958 Brussels World's Fair in Belgium. The images also is showing people in 1950s fashions walking around.

Source: Archdaily.com

When you arrive at the World’s Fair, you will receive a friendly reception. 1958 Travel poster.

1958 Brussels World's Fair Travel Poster talking about how you will receive friendly reception when you arrive at the fair.

Fun Fact:

The 1958 Fair was the first major World Expo registered under the Bureau International des Expositions (BIE) after World War II. Attendance was 51, 454, 412 over 500 acres and ran from April 7th to October 19th 1958.

1950s vintage photos of people in 1950s fashions walking around the Fair.

1950s vintage photo of people in 1950s fashions walking around the 1958 Brussels Worlds Fair.

Source: Flickr

The Canada Pavilion

Canadian pavilion at Brussels expo 58 vintage photo

Source: Wikipedia

The USA Pavilion

The US Pavilion was quite spacious and included a fashion show with models walking down a large spiral staircase, an electronic computer that demonstrated a knowledge of history, and a color television studio behind glass (Source).

Source: Wikipedia

The Belgian Pavilion

Expo 58 visitors crossing a pedestrian bridge over a three-dimensional scale map of the Belgian landscape, on display near its pavilion in July 1958.

Source: Wikipedia

The Soviet Union Pavilion

The Soviet pavilion was a large impressive building which they folded up and took back to Russia when Expo 58 ended. They had a facsimile of Sputnik which mysteriously disappeared, and they accused the US of stealing it (Source). OHHHHH….Interesting!

USSR Pavilion during the Brussel 1958 worlds expo

Source: Wikipedia

Fun Fact

The autograph of Mozart’s Requiem was placed on display. At some point, someone was able to gain access to the manuscript, tearing off the bottom right-hand corner of the second to last page (folio 99r/45r), containing the words “Quam olim d: C:”. As of 2012 the perpetrator has not been identified and the fragment has not been recovered (Source).

Mozarts manuscript of music with missing corner from brussels 1958 worlds fair

Source: Wikipedia

Glass and Ceramics Pavilion

United Nations Pavilion

All the Mid Century Modern Architecture is so fantastic, I’m loving these photos!

Beautiful Garden with people walking under a walkway covered in vines.

Garden in the Brussels 1958 Worlds Fair Colour Photo

Source: Flickr

Vintage Photo of inside the 1958 Brussels Worlds Fair

Source: Flickr

Now for a couple of videos showing the Expo in “real time”.

(Video clip # 1)

(Video Clip # 2)

Lastly it’s important for me to mention that the fair was not all fun, the expo also had a horrible exhibit some people were calling the Human Zoo. I’m not going to go into details on this, but you can read about it here. Lets just say…not okay.

Question time: Have you ever been to Brussels? What did you love about it if you have? How about an Expo? Share in the comments below.

Thanks for stopping by!

Further Reading:

Chicago World’s Fair – Century of Progress 1933-1934
Vintage Travel 1920s-1960s (Archived Blog Posts)

Liz

Vintage Travel:

Would you like to see the Atomium yourself? Viator is a tour company I have used on several of my trips and they have lots of tour options for Brussels. Take a look below!

Note: Viator is an Affiliate Link, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. Thank you!

The Brief History of the Luggage Label

19th Century-The Golden Age of Travel. Why? It was the industrial revolution and more reliable modes of transportation like trains and oceans liners were allowing more and more people to travel and see the world.

The golden age of travel. Image from 19th century of people traveling

If you decided to make a trip via a grand ocean liner, luggage labels were created in order to keep track of all the luggage being brought on-board (trains typically used tags). They tended to indict the class of cabin for the traveler as well as as the destination of the ship (Source).

Vintage Cruise Ship Luggage Label CUNARD LINE State Room Baggage

Source: eBay

Hotels during this time utilized these stickers as a way for their porters to know which boat or train the guest was travelling on, but they soon evolved into a great way to advertise ones lodgings to people all over the world. The labels would become more and more sophisticated in design to stand out for the thousands of other hotels and destinations doing the same.

Vintage Hotel-Rest Adr. De Haas Amsterdam Holland Souvenir Luggage Label - Vintage Suitcase Travel Label

Source: Etsy

When air travel started to be accessible to travelers around the 1920s, they too jumped on the label advertising popularity to capture the “experience” of seeing the world from the air.

Braniff Airways circa early 1930s vintage luggage label

Braniff Airways circa early 1930s via National Air & Space Museum

By the 1960’s and the advent of jet planes, luggage labels disappeared as travel became more of a form of mass transit to be endured, and though baggage tags (not labels) are still utilized, many are very generic and not at all exciting (Source).

FUN FACT: Did you know that luggage labels were originally affixed with gum and so if you were to try to remove the label you would damage it (of course)? So when you find a mint condition label it’s because the traveler would ask for a second or even third that was never placed on the luggage, as a souvenir from their trip (Source).