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Category: Vintage Advertising

Step Back in Time with The Canadian National Exhibition

I have written about the Canadian National Exhibition (CNE) a couple times on my blog, because it truly is one of my most favorite summer events. The CNE is an annual event at the end of summer held in Toronto and with approximately 1.3 million visitors each year, the exhibition is Canada’s largest annual fair and the seventh largest in North America.

CNE Souvenir Catalogue & Programme Cover, 1955

Source: CNE Heritage

Online, the CNE Heritage has an amazing collection of images & advertisements from its archives and for today’s post I wanted to pull some of my favorites from their collection (1920’s-50’s) and share them with you. Lets begin!

CNE-Vintage Images & Advertisements

Simpson’s Ad In CNE Programme, 1928. The illustration features an amazing Art Deco style 1920s evening gown.

Simpson's Ad In CNE Programme, 1928. The illustration features an amazing Art Deco style 1920s evening gown.
Source: CNE Heritage

CNE Programme Cover, 1931

CNE Programme Cover, 1931 featuring an illustration of a couple in 1930s fashions looking at the program.
Source: CNE Heritage

Suede Shoe Ad in a 1935 CNE Fashion Show Programme. In my personal collection, I have this exact show program.

1930s vintage ad: Suede Shoe Ad in a 1935 CNE Fashion Show Programme. The Ad features a woman in 1930s dress and coat & hat and an illustration of 1930s shoes.
Source: CNE Heritage

CNE Bandshell & Manufacturers Building, 1948.

1940s vintage photo of the Toronto CNE Bandshell & Manufacturers Building, 1948.
Source: CNE Heritage

CNE Guests in 1927. Super 1920s fashions in this crowd photo.

1920s vintage photo: CNE Guests in 1927. Super 1920s fashions in this crowd photo.
Source: CNE Heritage

This poster celebrates the opening of the new Ontario Government Building (now Liberty Grand) in 1926.

1926 Vintage CNE Poster -This poster celebrates the opening of the new Ontario Government Building (now Liberty Grand) in 1926.
Source: CNE Heritage

Hollywood Chimp Show, 1937.

1930s vintage photo of the Hollywood Chimp Show, 1937 at the Toronto CNE aka the Canadian national exhibition
Source: CNE Heritage

1939 CNE Poster-Transportation and Communications Year.

1939 CNE Poster-Transportation and Communications Year. The poster features a family in 1930s fashions in colour.
Source: CNE Hertiage

Auto Show, 1936. Fantastic 1930s cars on display!

1930s vintage photo of the Toronto CNE Auto Show, 1936. Fantastic 1930s cars on display!
Source: CNE Heritage

RCA Victor Display, 1940.

Further Reading: Exhibits & Displays Seen At The Canadian National Exhibition (CNE) From The 1920s-1960s

1940s vintage photo of a RCA Victor Display at the Toronto CNE.
Source: CNE Heritage

1940s photo of 3 young women and 1 man posing in a car for the “Safety Quiz’ of 1948. I think the first part of the quiz should be, “You should always keep your eyes on the road, Yes or No?” Fantastic 1940s hairstyles on our lovely ladies.

1940s photo of 3 young women and 1 man posing in a car for the "Safety Quiz' of 1948. Fantastic 1940s hairstyles on our lovely ladies.
Source: CNE Heritage

Canadian Women at War! 1942 CNE Poster.

1940s Canadian Women at War CNE Program from 1942 showcasing all the ways that Canadian Women are helping the war effort.
Source: CNE Heritage

1940s College Student Fashions of the Day on display in this 1940 photo. I love a good plaid pattern!

1940s College Student Fashions of the Day on display in this 1940 photo. I love a good plaid pattern!
Source: CNE Heritage

Miss Toronto Contest, 1951. Read all about Miss Toronto HERE.

1950s vintage image of women in 1950s bathing suits posing for the Miss Toronto Pageant.
Source: CNE Heritage

Swimming Sensation, Marilyn Bell in 1954 with Roy Rogers & Dale Evans.

From CNE Heritage:

In 1954, a 16-year old high school student named Marilyn Bell became a sensation when she became the first person to swim across Lake Ontario.

She became an instant celebrity, beloved by fans across Canada.

It all began on September 8th, when three swimmers began a 32 kilometre race from Youngstown, New York to the CNE grounds.

American marathon swimmer Florence Chadwick was the favourite, followed by Canadian swimmer Winnie Roach Leuszler; Marilyn was the underdog.

It became clear early in the race that she was a contender, remaining in the water after her competitors dropped out.

Newspapers covered her every stroke through the cold waves of Lake Ontario. After 21 hours, Marilyn made it ashore to the acclaim of the nation.

The following year, Marilyn was the star of the CNE’s “Canadiana” Grandstand show, sharing the stage with American television host Ed Sullivan.

The highlight of the show was Marilyn diving into a specially designed tank of water on stage.

1950s vintage photo of Marilyn Bell with Roy Rogers and Dale Evans at the Toronto CNE
Source: CNE Heritage

Pez Anyone? 1954 vintage photo of the Pez booth at the CNE.

vintage image of a young girl eating pez at the CNE 1954. Pez Anyone? 1954 vintage photo of the Pez booth at the CNE.
Source: CNE Heritage

Defying Gravity in the Rotor! 1953 vintage photo of a carnival ride at the CNE.

Defying Gravity in the Rotor! 1953 vintage photo of a carnival ride at the CNE.
Source: CNE Heritage

Jimmy Durante and young women in 1951 pose together in 1950s swimsuits and summer outfits.

Jimmy Durante and young women in 1951 pose together in 1950s swimsuits and summer outfits.
Source: CNE Heritage

Derby Race, 1950. A fun vintage image of a carnival horse ride at the CNE.

CNE vintage derby race ride 1950 vintage image
Source: CNE Heritage

Even TV’s Lassie made an appearance in 1955.

1950s vintage photo of TV's Lassie With CNE Visitors, 1955.
Source: CNE Heritage

Kitchen World CNE Booth with Marie Fraser in 1955.

Kitchen World With Marie Fraser, 1955 vintage image at CNE
Source: CNE Heritage

And that is it for today’s post friends, I really hope you enjoyed this walk down some of the CNE’s past.

Question Time: Do you have a big fair or exhibition that you like to attend every year? Share in the comments below!

FURTHER READING: A collection of past CNE posts I have done & a link to my Vintage Toronto Archive….

Liz

Summer is here! Vintage Catalina Swimsuit Ads

Catalina, the coveted swimsuit line of the vintage community (for women and men). The line is classy, beautiful and as you will see in this post, truly one of a kind.

Catalina swimsuit vintage clothing label

Disclosure: Some of the links on my blog from Etsy are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 

Note: If you click on an item and it is no longer available, don’t fret! The websites I have provided are updated daily with 1000’s of new & vintage items. Just do a quick search and see what you find.


Vintage Catalina Swimsuit History & Advertising

History of Catalina Sportswear:

Their history began in 1907, as Bentz Knitting Mills, a small manufacturer of underwear and sweaters. The name was changed to Pacific Knitting Mills in 1912, accompanied by the introduction of swimwear to their existing knit lines. The third and final name change came in 1928, to Catalina.

During the 1920s, Catalina broke out of the norm of producing wool knit suits that were patterned after a simple one-piece style and created baring and fashionable swimwear for both men and women. Styles like, the boldly striped Chicken Suit, men’s Speed Suit and Ribstitch “S” suits.

The 1930’s glitz and glamour of the sliver screen had Catalina adopting the slogan “Styled for the Stars of Hollywood“. They added to the prestige by using Hollywood starlets, including Bette Davis, Joan Blondell, and Olivia de Havilland in their marketing campaigns. At the time, the average Catalina swimsuit retailed between five and ten dollars, equivalent to $87–$175 today (assuming 1935 dollars) (Source).

1930s vintage ad for Catalina swimsuits by orry kelly vintage ad
Source: Glamoursplash

The Miss America Beauty Pageant:

Catalina was a sponsor of the beauty pageant starting in the 1940’s, with the contestants wearing their off-the-rack swimsuits (featuring 2 flying fish logo’s, instead of the standard 1 on the hip as seen below).

1950s Vintage Photo of the miss America pageant featuring 3 contestants wearing Catalina swimsuits (1950s Swimwear)

In 1951 there was a bit of drama when Catalina dropped sponsorship of the pageant after the winner Yolande Betbeze, refused to pose for publicity pictures while wearing a swimsuit.

Side Note: Yolanda is pictured above (Miss Alabama), wearing a Catalina swimsuit before she was a winner so I’m so sure what the issue was (if you know please share in the comments below).

Seeing pageants as a good publicity tool, Catalina would go onto to found the Miss USA, Miss Teen USA, and Miss Universe pageants, co-sponsoring them for decades to follow. With this came a new slogan to emphasize their growing global awareness: “Around the world… it’s Catalina” (source).

1951 vintage catalina swimsuit ad

1960’s Catalina becomes a sister company to Cole of California, a swimwear manufacturer established in 1925.

cole of california 1950s vintage swimsuit ad hawaii
  • 1993 the duo joins Authentic Fitness Corporation, a subsidiary of Warnaco Inc.
  • 1994 Catalina and it’s newly extended swim, active & fitness brand (thanks to its merger with Wanaco) is offered to Wal-Mart stores across America
  • 2007 Warnaco sells the Catalina business to In Mocean Group
  • As of 2014 you can only buy Catalina swimsuits in Wal-Mart
  • Catalina is one of the oldest clothing manufacturers in California (Source).

History lesson complete, now lets check out some of the awesome advertisements!

Catalina Swimsuit Vintage Advertising 1930’s-1960’s

1940s Catalina Vintage Swimsuit Ad
Source: Flickr

1935’s vintage ad – “Everybody is crying for baby pants”

1930s vintage Catalina Swimsuit Ad featuring a 1930s swimsuit.
Source: Pinterest

1940s Vintage Catalina Ad. A giraffe on a swimsuit?! How fantastic!

vintage 1940s Catalina Swimsuit ad featuring a giraffe on the swimsuit.

If your looking for unique then look no further then this 1949 Catalina men’s swimwear ad…. “Beach-Comb Swimwear (with the built-in pocket comb)”.

1940s vintage ad and 1940s vintage mens fashions: 1949 Catalina men's swimwear ad.... "Beach-Comb Swimwear (with the built-in pocket comb)"
1940s vintage ad and 1940s vintage mens fashions: 1949 Catalina men's swimwear ad.... "Beach-Comb Swimwear (with the built-in pocket comb)"

Source: Etsy

1949-Convertibles Catalina swimsuits.

1949 Catalina Vintage Swimsuit Ad featuring 1940s swimsuits and two piece bathing suits.

The most popular swim trunks in America! 1950s vintage Catalina’s men’s swimsuit ad.

1950s vintage ad: 1955 Catalina Swimwear Ad for men
Source: Flickr

Families who match their swimsuits together, stay together. -1950s vintage ad-

1950s vintage family swimwear Catalina Ad

“Any girl who wears a Catalina swimsuit is apt to be singled out for special attention from Mr. Cupid.” -1950s vintage ad.

1950s vintage Catalina swimsuit ad featuring a 1950s swimsuit.
Source: VintagePrecious

“The sea-fearing man is a Catalina man” -1960’s Men’s Swimwear ad.

1960s mens Catalina swimsuit vintage ad

Schiaparelli’s design for Catalina -1950s swimsuit ad.

Catalina vintage bathing suit / swimsuit ad, 1949 advert

“Lovelier by Design.” -1950s vintage Catalina ad featuring a fish pattern swimsuit.

1950s Catalina Vintage Swimsuit Ad

1952 Miss Universe Catalina Ad.

1952 Miss Universe Catalina Swimsuit Ad
Source: Glamoursurf

1953-New Swim and Sun Fashions.

1953 Catalina vintage swimsuit ad -Fun Beach Outfit inspiration
Source: Etsy

1948 & 1949 Ads. Fish and Ducks for men and women on these fun 1940s bathing suits.

Vintage Catalina Swimsuit men and womens ad
Source: Glamoursurf

1955 ad for “Summertime Cottons by Catalina”. More beautiful examples of 1950s Swimsuits.

1950s Vintage Ad for Catalina Swimsuits -Summertime Cottons by Catalina 1955 ad seen in Life Magazine. Stunning 1950s swimsuits.

Source: Etsy – SwellVintageAds

Vintage Swimwear Examples:


Vintage Shopping: I have created an Etsy collection of Vintage Catalina Swimsuits that you can buy right now. The collection is updated Monthly.


1950s Catalina Umbrella print cotton swimsuit (avail as of March 2023). So Fantastic!!

1950s Fashion: 1950s Vintage swimsuit from Catalina Swimwear featuring umbrella's on the fabric.

Source: Etsy – vintage109online

Vintage 1940s Catalina swimsuit with black palm leaves, similar to the illustration on the right (Available HERE).

Vintage 1940s CATALINA swimsuit-1940s bathing suit.

Source: Etsy

Cute 1960s Catalina Playsuit/ Romper perfect summer beach outfit for that retro look.

1960s Fashion: Cute 1960s Catalina Playsuit/ Romper perfect summer Beach Outfit for that retro look!

Source: Etsy

Vintage 1950’s Catalina Black Swimsuit (avail as of March 2023 HERE).

Vintage 1950's Catalina Swimsuit - Black Vintage Swimsuit.

Source: Etsy

1950’s Women’s Turquoise and White Catalina Swimsuit.

1950's Women's Turquoise and White Catalina Swimsuit

Source: Etsy

Gorgeous, high quality 1950s swimsuit by Catalina.

Gorgeous, high quality 1950s swimsuit by Catalina

Source: Etsy

1950’s Catalina of California Junior Novelty Print, Red Owl Swimsuit.

1950’s Catalina of California Novelty Print Red Owl Swimsuit

Source: Etsy

I also own a Catalina that I wore at VIVA Rockabilly Weekend in 2016, it’s not as glamorous as the ones in the ads we just saw but it’s still cute!

The Vintage Inn Blog at viva rockabilly weekend tiki pool party 2016

Lastly, If you are interested in what the Catalina Labels looked like, the Vintage Fashion Guild has a super collection of them that can be found HERE.

QUESTION TIME: Do you own a Catalina? If so please share what it looks like. If you don’t do you like the brand? Want to own one yourself one day? Do tell in the comments below.

Further Reading:

Liz