>

Category: Vintage Advertising

Vintage Butter & Margarine Advertising

I can’t believe it’s vintage butter & margarine advertising from the 1920s-1950s! If you know the reference then this post is for you. If you don’t and you love vintage ads, then this post is also for you. So sit back, and enjoy!

1940s vintage ad for Parkay Margarine from 1942.

Note: The history of the world butter and margarine and the battle between the two is a long and very interesting read, but too long for my blog (cliff notes: butter hated margarine for being fake & looking like butter). So I encourage you to read some of the links I have provided thru out this post to get caught up.


Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 


Vintage Butter & Margarine Advertising 1920s-1950s

Butter leaflet front cover to encourage the consumption of butter for good health in the 1920s.

1920s vintage leaflet promoting the use of Butter for cooking featuring an illustration of a 1920s mother with her child baking

Source: National Archives

‘Sainsbury’s Rich Dairy Butter -Back to Pre-War Prices!’

Butter ad from the 1920s. Includes the price of ‘1’4 per pound. Also includes the text: ‘A Sample Purchase will convince you of the exception Quality and Value’.

1920s vintage advertisment: Sainsbury's Rich Dairy Butter -Back to Pre-War Prices!'

Source: Sainsbury Archive

1920s ad for ‘Morris Supreme Margarine’. “On baked potato-that’s a good test for the flavor of a spread”.

Further reading: The History Of Margarine Goes All The Way Back To Napoleon

1920s vintage advertisement for MORRIS SUPREME MARGARINE featuring a stick of margarine and a baked potato.

Source: Periodpaper.com

May 1930 vintage ad for ‘Brookfield Butter’ & ‘Brookfield Eggs’ from ‘Swift’s Premium Quality featuring buttery biscuits. Yum!

May 1930 vintage ad for 'Brookfield Butter' & 'Brookfield Eggs' from 'Swift's Premium Quality featuring buttery biscuits.

Source: eBay


FACT: During the Depression, people had less money to spend on butter, so production and usage of margarine increased. By the mid 1940’s, butter shortages during WWII caused the sale of margarine to surpass that of butter (source).


1931 ‘Meadow Gold’ Butter ad – “ Thousands of homes learned today the deliciousness of “june Flavor” butter”

1930s vintage ad: 1931 Meadow Gold Butter Ad featuring an illustration of a 1930s mother feeding her kids.

Source: Atticpaper.com

1930s advertisement for ‘Nucoa’ Margarine, the “Thrift Spread”. “Save you up to 14 cents a pound”.

1930s Vintage Advertisement for Nucoa Margarine featuring an image of 1930s kids running from school with the illustration talking about affordable spread for the kids bread.

Source: Etsy-AmericanCenturyShop

“5,000,000 dairy farmers are doing their part to win the war….There’s plenty of butter for America’s lunch box”.

American Dairy Association butter ad from 1942.

1940s vintage advertisement: American Dairy Association butter ad from 1942.

Source: Etsy-VintageAdCorps

1947 ‘Allsweet Vegetable Oleomargarine’ ad. “There’s nothing artificial about the flavor of this margarine-delicate natural flavor!’

1940s vintage advertisement: 1947 'Allsweet vegetable OLEOMARGARINE' ad. "There's nothing artificial about the flavor of this margarine-delicate natural flavor!'

Source: Etsy- SwellVintageAds

‘Cudahy’s Delrich’ brand of margarine used a “color berry” to color its white vegetable-based margarine yellow. This 1948 advertisement demonstrates how to color the margarine inside the package (source).

Note: Why color the margarine? Let’s just say that this is part of that “long history” I mentioned above that had to do with the battle of butter being yellow (it’s original color) and margarine not having a yellow color without help to it. Take a read here on ‘Food Dye Origins: When Margarine Was Pink‘.

1940s vintage ad: Cudahy's Delrich brand of margarine used a "color berry" to color its white vegetable-based margarine yellow. This 1948 advertisement demonstrates how to color the margarine inside the package

Source: Wikipedia

1949 ‘Parkay’ margarine print ad featuring a vintage recipe for ‘Orange Fluff Frosting’ perfect for the topping of that perfect cake.

1940s vintage ad: 1949 Parkay margarine print ad featuring a vintage recipe for 'Orange Fluff Frosting' perfect for the topping of that perfect cake.

Source: Etsy-AmericanCenturyShop

“Flavor! Nutrition! Econom-e-e! Blue Bonnet Margarine gives “All 3”.

1950’s ‘Fleischmann’s Blue Bonnet Oleo Margarine’, “Winter Snowman” newspaper ad.

1950's Fleischmann's Blue Bonnet Oleo Margarine "Winter Snowman" Newspaper Ad

Source: eBay

1950s butter advertisement (1952) from the American Dairy Association featuring recipes for ‘Almond-Asparagus’ & ‘Butter-Browned Chicken’. “…then you add Butter for flavor!”

950s butter advertisement from the American Dairy Association featuring recipes for 'Almond-Asparagus' & 'Butter-Browned Chicken'. Vintage recipe.

Source: Alamy

1950s Danish margarine advertisement – ‘Kloster Margarine’.

1950s Danish Butter Margarine vintage Advertisement - Kloster Margarine featuring an illustration of a 1950s housewife.

Source: Etsy – OutofCopenhagen

1957 British ad for ‘New Zealand Butter’. “Be certain-order it by name’.

1957 British ad for 'New Zealand Butter' featuring an illustration of a 1950s housewife with a stick of butter.

Source: Alamy

1950s “nutritious” margarine ad from the ‘National Association of Margarine Manufacturers’.

Further Reading: Margarine Bootlegging in Canada (FACT: between the 1880s and 1950s, margarine was outlawed in Canada and margarine-hungry Canadians bootlegged the stuff).

1950s "nutritious" margarine ad from the 'National Association of Margarine Manufacturers'.

Source: Etsy-CalypsoCollecting

1953 American Dairy Association featuring “2 Easy Butter Sauces to make meatless meals sing!”. Vintage recipes for ‘Deviled Eggs Dinner-In-One-Dish’ & ‘Salmon with Easy Hollandaise”.

1950s vintage ad: 1953 American Dairy Association featuring "2 Easy Butter Sauces to make meatless meals sing!". Vintage recipes for 'Deviled Eggs Dinner-In-One-Dish' & 'Salmon with Easy Hollandaise".

Source: Alamy

Generic butter commercial from about 1956, from the American Dairy Association (video link).

I hope you enjoyed these fun butter & margarine ads, please share in the comments section what your favourites were.

Question time: Are you a butter or margarine fan?

Further Reading:

Thanks for dropping by!

Liz

Vintage Home Plans 1930s-1960s

Attention all history buffs and design enthusiasts! Have you ever wondered what home designs were like in the mid-20th century?

From the classic Tudors of the 1930s to the sleek modernist homes of the 1960s, vintage house plans offer a glimpse into the past and the evolution of architecture. These blueprints not only provide a look into the styles of the time, but also reflect the cultural and societal influences of each era (like buying a house from a catalog).

In this post, we will dive into the world of of vintage home plans, thru their catalog covers from 1930s to 1960s. Just click on the images to be taken to the full catalog so you can browse at your leisure.

Let the house hunting begin!

1950s House Plans: The Book of Bungalows from 1952

Note: All images from archive.org

Further Reading:


Vintage Home Plans 1930s-1960s

1930s House Plans

Note: The 1930’s homes are very interesting to see as the United States was in the middle of the Great Depression. I do notice a lot more use of the words “affordable” & “modest” when describing the plans.

1939-Select Homes of Modest Cost by the National Plan Service. What a lovely home illustration on the cover.

1930s vintage house plans from a 1939-Select Homes featuring a lovely 1930s house illustration on the cover.

1935-“Garages, Log Cabins, Play Houses & Cottages” from Sears, Roebuck & Co Home Construction Division.

1930s Vintage House plans: 1935-"Garages, Log Cabins, Play Houses & Cottages" from Sears, Roebuck & Co Home Construction Division.

1936-“Gordon-Van Tine Economy Homes”

1930s Vintage House plans: 1936-"Gordon-Van Tine Economy Homes"

1938 “Choose Your Home”-American Lumberman Homes.

I like the three on the left. What about you?

1930s vintage house plans from a 1938 "Choose Your Home -American Lumberman Homes of Modest Cost" book

1938-“Bungalows by J.W. Lindstrom, Architect Minnesota”. What a cool Art Deco house on the cover!

1930s vintage house plans from a 1938-"Bungalows by J.W. Lindstrom, Architect Minnesota" catalog. The cover features a very cool art deco house design.

1940s House Plans

1940-“Garlinghouse All American Homes”

1940s House Plans: 1940-"Garlinghouse All American Homes"

1942-“Halliday Simplex System Homes: Hallidays, Canada’s Building Material Specialists” Hamilton, Ontario (45 mins from Toronto where I live) & Truro, Nova Scotia.

1940s House Plans: Halliday Simplex System Homes : Hallidays, Canada's building material specialists in Hamilton, Ontario, Truro, Nova Scotia.

1946-“Your own home book of plans by America’s leading architects.” 25 designs and plans in colour.

1940s vintage house plans: 1946-"Your own home book of plans by America's leading architects."

1949- “Warm Morning Small Homes Plan Book”. A choice selection of plans for 12 delightful low-cost small homes.

1940s house plan book: 1949 "Warm Morning Small Homes Plan Book". A choice selection of plans for 12 delightful low-cost small homes

1947-Homes of the Southland, personalized for today’s way of living“. Monett Lumber Company, Missouri.

1940s Vintage House Plans: 1947- "Homes of the Southland, personalized for today's way of living". Monett Lumber Company, Missouri.

1946-Calfornia Plan Book: Builders gathered in Chicago, and on exhibit were some prize-winning “Homes of tomorrow”. What were they like, you ask? Why, bless you, here they are: right in this book. California had started to build them before the war. Modern, Monterey, ranch house, outdoor-indoor living, Solar house, they’re all here. “

1940s Vintage House Plans / Vintage Real Estate as seen in a 1946 California Home & Floor Plans.

1950s House Plans

1951-“Wisdom in Homes” by W.E. Lindman. “Designed for Mr. & Mrs. America, never too tired to dream and to build”.

1950s house plans: 1951-"Wisdom in Homes" by W.E. Lindman. "Designed for Mr. & Mrs. America, never too tired to dream and to build".

1952-“Canadian Home of Masonry”. “Build your home for security & permanence”.

1950s house plans: 1952-"Canadian Home of Masonry". "Build your home for security & permanence".

1954- As seen in “Today’s Woman” magazine, “Low Cost Homes”. “Building plans available for 23 distinctive homes”.

1950s House Plans as seen in "Today's Woman" magazine: Low Cost Homes from 1954.

1958-“Leisure-Time Homes of Fir Plywood”. “You’re really living…when you have TWO homes”.

I’m OBSESSSED with these Mid-Century cottage / homes!

1950s house plans for cottages -Leisure Time Home of Fir Plywood 1958. The cover illustration features a family enjoying fishing by their cabin.

“National Homes-1959”. The mid-century homes in this house catalog are really fantastic. I would take them all!

1950s vintage house plans from a "National Homes-1959" catalog. The mid-century homes in this house catalog are really fantastic.

1960s House Plans

1960-“6 and 7 Room Homes. Traditional, Contemporary, Modern”.

1960s house plans: 1960-"6 and 7 Room Homes. Traditional, Contemporary, Modern".

1961-“Home Designs For Luxurious Living”, 15th ed.

1960s Home Plans: Home designs for luxurious living, 15th ed.

1963-“All American Homes”. “Construction-Proven Designs for Contemporary American Living…”

1960s House Plans from the Mid Century: 1963-"All American Homes". "Construction-Proven Designs for Contemporary American Living..."

1963-“Home Planners Designs For Convenient Living – 50 Suburban Homes Edition”.

1960s House Plan: 1963-"Home Planners Designs For Convenient Living - 50 Suburban Homes Edition".

Thank you for dropping by and taking a look at these cool vintage house plans. I love seeing what homes used to look like and I hope you did too.

Question: Please share your favourite covers in the comment section below. I love to hear from my readers!

Reminder to check out my other posts in this series below….

Liz