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Category: Vintage Canada

Canadian Victory Gardens: A Look Back at Their History and Legacy

During the First and Second World Wars, Canadian families—like those in many other countries—were encouraged to grow and preserve their own fruits and vegetables. This helped reduce demand on the domestic food supply while ensuring more provisions were available for troops and allies overseas.

Victory gardens, largely an urban phenomenon, played a crucial role in both the symbolic and practical mobilization of civilians on Canada’s home front.

In today’s post, we’ll take a visual and textual journey through this remarkable wartime initiative.

Enjoy!

1940s vintage poster for a Canadian Victory Garden during WW2. Do your part at home! Illustration features vegetables looking like soldiers.

Source: The Canadian Encyclopedia


On a personal level, this year I have decided on my balcony that I will try to grow my own Victory Garden. Prices are going up and every little bit helps. It’s time to do my part!


1940s vintage advertisement for a Canadian Victory Garden featuring an illustration of 1940s woman holding vegetables.

Source: CBC.ca

History Of Victory Gardens In Canada

“War gardening,” as it was more commonly known, was widely promoted throughout the First World War by both the Canadian government and the media as a patriotic form of wholesome leisure. Indeed, the basic idea behind victory and First World War-era war gardening was much the same: the more produce that could be grown by Canadians in their front yards, vacant lots and former flower gardens, the more food, soldiers and munitions that could be shipped to Canada’s allies overseas. This was because not only did victory gardening help to meet existing export commitments, but it also freed railcars and transport trucks to move other strategic goods instead of food. That victory garden produce was also part of a healthy diet according to the newly created Canada’s Official Food Rules (1942) — the precursor to Canada’s Food Guide — was simply an added bonus (Source).

Source: Canada.ca – History of Canada’s Food Guide

However, at the start of the war, the Canadian government actually discouraged the practice. Amateur gardeners would put a strain on the country’s seed supply, and could potentially waste crop through inexperience (Source).

One 1942 pamphlet produced by the Department went so far as to actively discourage unskilled “city-folk” from planting food gardens because “they would create the demand for equipment such as garden tools, fertilizers and sprays, which are made from materials needed by Canada’s war industries and because Canada’s vegetable seed supply can best be employed by experienced gardeners with equipment on hand.” (Source)

Then, in 1943 after protests from avid gardeners erupted, and the seed supply stabilized, the government started supporting victory gardens. Everyone, young and old, was encouraged to help grow more food to relieve strain on food supplies going overseas, and the transport systems needed to move it. Toronto mayor Frederick Conboy started growing a crop of tomatoes on his front lawn (Source).

1940s vintage poster for growing your own food at home for the home front effort during WW2

Source: Canadian War Museum

Larger organizations like Ontario Hydro-Electric Club contributed to the cause by providing extra land, seeds and lessons on growing and preserving food (Source).

About the below 1943 pamphlet:

This 32 page booklet contains information for club members on how to grow their own vegetables and herbs, blank pages to document how much they grew, and instructions on how to preserve their harvest. Ontario Hydro was a large corporation with many employees and this publication was part of their work to support the war effort (Source).

To read excerpts from the booklet please click the link HERE.

1943 Toronto ‘Ontario Hydro-Electric Club’ Victory Garden Publication-Canadian WW2 Homefront effort.

Source: City Farmer News

Victory Gardens were INDEED for “City-Folk”. Why? Because the goal was to increase the acreage of land devoted to food production, the ideal victory garden was one that transformed urban land into agricultural space (Source).

1940s vintage poster / vintage advertisement from the Federal Department of Pensions and National Health in 1942 discussing food production and how the average Canadian can help the war effort.

1942 advertisement. Source: Canadian War Museum

Mental & Physical Benefits To Gardening:

Victory gardens could bring families and communities closer together through shared work. Gardening promoted self reliance and patriotism, allowing people to contribute to an important wartime effort. It was also a pleasant distraction from the war as a form of self expression. The government and local organizations took this last moral booster even further by holding yearly victory garden contests.

The government stressed the physical health benefits of a victory garden. At the time, army applicant rejections were at an all time high due to malnutrition (Source).

At its 1944 peak, it was estimated that upwards of 209,200 victory gardens were in operation nationwide producing a total of 57,000 tonnes of vegetables (Source).

1940s vintage poster for a Victory Garden during WW2-Do you part for the Home Front Effort.

Source: Wikipedia

The Perry Sisters, employed at the Dominion Arsenals Ltd. plant, armed with rake, watering can and pitchfork, help look after the vegetable garden where they are working.

Further Reading: Vintage Photos of Canadian Women on the Home Front during WWII

1940s Vintage Photo: The Perry Sisters, employed at the Dominion Arsenals Ltd. plant, armed with rake, watering can and pitchfork, help look after the vegetable garden where they are working.

Source: Collections Canada

A.J. Denne tends his v-shaped vegetable plot in Toronto on June 5th, 1943 (Toronto Archives photo).

“The most important new gardeners, however — and the ones who dominated wartime imagery of victory gardening — were men,” writes Ian Mosby (author of Food Will Win the War). Victory gardening was “promoted as a new kind of respectable (and decidedly middle-class) masculine domesticity.” (Source)

1940s vintage photo of a Canadian Victory Garden: A.J. Denne tends his v-shaped vegetable plot in Toronto on June 5th, 1943 (Toronto Archives photo).

Source: The Canadian Encyclopedia

Victory Gardens in Montreal. Two children tend to vegetables in the Montreal Botanical Garden in 1943.

1940s Vintage Photo: Victory Gardens in Montreal. Two children tend to vegetables in the Montreal Botanical Garden in 1943.

Source: The Canadian Encyclopedia

1940s vintage photo of the Metropolitan Life Insurance Company employees tending to tomatoes in a Victory Garden (via Canadian War Museum).

Further Reading: Vintage Photos Of People Tending To Their Gardens 1930s-1960s

1940s vintage photo of the Metropolitan Life Insurance Company employees tending to tomatoes in a Victory Garden (via Canadian War Museum).

Symbolism Of The Gardens & The Final Result

Though originally intended as a means of increasing production during wartime, victory gardens proved more important as a symbolic, patriotic activity rather than a productive one. “From a morale standpoint,” writes Ian Mosby (author of Food Will Win the War), “victory gardens linked a wholesome and familiar form of domestic labour to the larger war effort in a way that involved the entire family and that was highly visible to friends and neighbours.” (Source)

Source: modernfarmer.com

One More Important Farming Historical Note:

Now while urban populations were making gardens in their backyards, young women from all over Canada were heading to the farmlands in Southern Ontario and becoming ‘Farmerettes’.

Read all about these incredible women here: Canada’s WW2 Home Front History – The Farmerettes

1940s vintage photo of the Farmerettes-Young Women in Ontario Canada who worked on farms during WW2 to help the home front effort. Canadian Stamp.

How To Grow Your Own Victory Garden?

I’m not a professional gardener—just a plant lover doing my best to keep them alive and enjoy the beauty (and occasional homegrown food) they provide for my husband and me. Here are some expert tips on starting your own Victory Garden. Happy planting!

1940s vintage photo of a young woman in shorts and a white blouse with a hat working in her vegetable garden aka Victory Garden.

Thank you for dropping by and reading a bit about Canada’s gardening wartime effort. I have always loved the history of the Victory Garden and I’m excited to have finally been able to share it all here with you.

Please share any thoughts you have on this topic in the comments section below. I love hearing from my readers!


Note: Thank you to ‘The Canadian Encyclopedia‘ & ‘Heritage Toronto‘ for the fantastic historical info that was in this post.


Further Reading: World War 2 Women’s Contributions & Home Front Posts

Thanks for dropping by!

Liz

Olivia Poole: The Indigenous Canadian Woman Who Invented The Baby Jumper

It’s Women’s History month and I thought I would contribute to this historical month with a post about the creator of the Jolly Jumper, an Indigenous Canadian woman.

Let’s jump right in!

Olivia Poole: The Indigenous Canadian Who Invented The Baby Jumper

Olivia as a younger woman.

Vintage Photo of Olivia Poole: The Indigenous Canadian Who Invented The Baby Jumper

Source: Canadian Encyclopedia


NOTE: Olivia was not BORN Canadian she would go on to live in Canada for most of her life (details below).


Olivia Poole: The Indigenous Canadian Who Invented The Baby Jumper

ABOUT OLIVIA & THE INVENTION OF THE BABY JUMPER (from the Canadian Encyclopedia)


Born in 1889 in Devil’s Lake, North Dakota, Poole grew up in Minnesota at the White Earth Indian Reservation.

Olivia was a talented pianist and went on to study music at Brandon College in Manitoba. While in Manitoba, she met Delbert Poole and the two were married in 1909. They had seven children together, first moving to Ontario before settling in Vancouver in 1942.

On White Earth Reservation, Olivia Poole saw mothers using cradleboards as baby carriers. Cradleboards allowed mothers and caregivers greater freedom to work or perform their daily routine while their baby was safely secured on the board. Some mothers suspended cradleboards from a sturdy tree branch or structure to act as a hammock or swing, providing the baby with amusement. Poole witnessed mothers pulling on the ropes or leather straps suspending the cradleboard to bounce the baby up and down. This allowed mothers to work uninterrupted while the babies entertained themselves with the bouncing motion.

Photo above: Cradleboard-Mary Butler with her infant Lyda in a traditional cradle, probably on Makah Indian Reservation – 1900 (courtesy Makah Cultural and Research Center via Canadian Encyclopedia)

In 1910, after Poole had her first baby, she remembered how mothers on White Earth Reservation used this cradleboard technique to calm their babies. By this time, she was living in Ontario and did not have a cradleboard of her own. Instead, she fashioned one with items from around her house. She sewed a cloth diaper into a harness and created a brace with an axe handle. This device was different than a cradleboard, as the baby’s legs dangled freely and there was no rectangular board attached. Eventually, she added a spring and rubber connection so that the baby could bounce on its own. Her swing was low enough for the baby’s toes to reach the ground, allowing the baby to exercise its leg muscles.

Poole called her invention the “Jolly Jumper” and she used it for all seven of her children. When her children were grown, she continued to make improvements to the baby jumper design for her grandchildren. Given its success within the family, Poole’s family convinced her to market her invention. By the early 1950s, Poole’s Jolly Jumper went into mass production for retail. Her eldest son, Joseph, helped her file and apply for a patent in 1957 where her invention is called the “Baby Supporter and Exerciser.” Together, they created Poole Manufacturing Co. Ltd. which was based in British Columbia.

In 1967, Eaton’s Spring and Summer catalogue advertised the Jolly Jumper as providing “fun and exercise for babies aged 3 mos. to walking for $10.98.” (Eaton’s Spring and Summer catalogue, 1967) (Source).

In 1967, Eaton's Spring and Summer catalogue advertised the Jolly Jumper as providing "fun and exercise for babies aged 3 mos. to walking." (Eaton's Spring and Summer catalogue, 1967)

Source: CBC.ca

The Poole family sold the business in the 1960s but today the Jolly Jumper brand is owned by a company based in Mississauga, Ontario (just outside of Toronto).

Jolly Jumper advertisement as seen in Life Magazine October 10th, 1969.

1960s vintate advertisement: 1969 Jolly Jumper Advertisement Life Magazine October 10 1969

Source: Pinterest

From the CBC archive-Molly Bobak (Canadian painter) visits Tabloid to talk about her current career plans and demonstrates a new kind of baby entertainment. Watch the video here (I could not embed it).

1957 video:From the CBC archive-Molly Bobak (Canadian painter) visits Tabloid to talk about her current career plans and demonstrates a new kind of baby entertainment (the Jolly jumper).

Ivory Snow Commercial from 1950s or possibly the 1960s featuring the Jolly Jumper you would receive with your purchase (video link).

Olivia Poole’s Legacy

She was one of the first Indigenous women in Canada to patent an invention.

Toronto Star article from July 1962 reported that Caroline Kennedy, the daughter of then-US President John F. Kennedy, was photographed in the jumper and referred to the jumper as a “lifesaver” for mothers (Source).

Outstanding!

To end this post here is a short video from Historica Canada about Olivia Poole (Video link).

I hope you enjoyed learning about this incredible woman, who until this post I had no clue about. So we are all learning together!

Question Time: Were you in a jolly jumper as a baby? I know I was! Share any thoughts on this topic in the comment section below.

Further Reading: Archived Blog Posts on Women’s History (1920s-1960s)

Thanks for dropping by!

Liz