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Category: Vintage Catalogs

Woodward’s Department Store -101 Years of Shopping for Western Canadians

Attention vintage fans – explore Canada’s vibrant past with its iconic department stores! From Hudson Bay, established in 1692, to Eaton’s (1869-1999) and Sears (1892-2018), our country’s history is steeped in retail traditions. But today, we’re shining the spotlight on Woodward’s, the beloved Vancouver and Western Canada institution, which graced the scene from 1892 until 1993. Join us on a trip down memory lane as we delve into Woodward’s rich legacy.

Woodward's Department Store logo

Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase


1940s vintage photo from 1948 of a Woodward's department store truck parked by a Trans-Canada Air Lines plane at the airport

Woodward’s truck parked by a Trans-Canada Air Lines plane at the airport-1948

Brief History of Woodward’s Department Store

  • Charles Woodward established the first Woodward store at the corner of Main and Georgia Streets in Vancouver in 1892 (Source).
  • Woodward’s established a mail-order department in 1896 and published its first catalogue in 1897. “The Great Mail Order House of the West.” (Source).
  • On September 12, 1902, Woodward Department Stores Ltd. was incorporated, and a new store was built on the corner of Hastings and Abbott Streets (Source).
  • In 1926 a store was opened in Edmonton and by the late 1940s the company operated numerous stores in British Columbia and Alberta.
  • The growth kept happening and Woodward’s would become a central feature of the retail scene in southwestern British Columbia for much of the twentieth century..
  • Woodward’s gambled that malls were the wave of the future, and this was the driving force behind their new location in the Park Royal Shopping Centre in West Vancouver, which opened in 1950.
  • Woodward’s filed for bankruptcy protection on December 11, 1992, after a decade of failing to keep up with the changing retail landscape.
  • In June 1993, Hudson’s Bay Company acquired 21 of the total 25 Woodward’s locations in a $235 millions takeover.
  • On December 8, 2009, the Woodward’s Food Floor reopened for the first time since the chain’s sale to Safeway (Source).

For a full read of the Woodward’s history, visit the HBC Heritage website. To explore vintage Woodward’s catalogue history, visit the Canadian Museum of History.

Vintage Photo of Woodward's Store at Hastings and Abbott in 1902.

Woodward’s store at Hastings and Abbott. Source-Canadian Museum of History

Woodward’s Department Store History Thru Vintage Photos, Advertisements & Catalogues

Inside Woodwards grocery department in Vancouver in 1904.

1900s vintage photo of Woodwards grocery depaertment in Vancouver in 1904

Source: dailyhive.com

“Pineapple Special! $0.35.” The fruit department of Woodward’s Department Store in 1905.

1900s vintage photo of the fruit department featuring a pineapple sale at Woodward's Department store in 1905

Source: dailyhive.com

The Woodward Beacon

In 1927, Percival Archibald Woodward (VP of Woodward) built a 75-foot-high beacon to act as a giant billboard advertisement for the department store. The tower held a searchlight that threw out a two million candlepower beam which revolved six times each minute and could be seen from Vancouver Island. When the war hit he was told to remove the tower and the 16-foot W took its place (Source).

Photo – 1938

1930s vintage photo: The Woodward Beacon. In 1927, Percival Archibald Woodward (VP of Woodward) built a 75-foot-high beacon to act as a giant billboard advertisement for the department store. The tower held a searchlight that threw out a two million candlepower beam which revolved six times each minute and could be seen from Vancouver Island.

Source: City of Vancouver Archives

Image of the “W” that was replaced during the war.

vintage photo of the Woodward/s department store W beacon sign

Source: hbcheritage.ca

Woodward’s Spring/Summer Catalogue, No. 60, 1927, cover.

Further Reading: Archived ‘Vintage Catalogue Blog Posts from the Vintage Inn Blog

1920s vintage catalog / catalogue: A Woodward's Spring/Summer Catalogue, No. 60, 1927, cover.

Source: historymuseum.ca

1920s vintage advertisement for Canada’s Woodward’s Department store from 1927. Published by the Vancouver Tourist Association.

1920s vintage advertisement for Canada's Woodward's Department store from 1927. As published by the Vancouver Tourist Association

Source: Pinterest

The Food Floor

The chain was distinctive in that stores included a large supermarket known as the “Food Floor”.

At Oakridge Centre and Chinook Centre (Calgary), the Woodward’s Food Floor had a conveyor system from the cash registers out to a structure in the parking lot. Upon request, the bag boys would pack customers’ groceries into numbered bins and send the bins through the conveyor system. Then customers would take tags with matching numbers out to the structure, and more bag boys would load the groceries from the matching bins into the customers’ cars. This service was called the Grocery Parcel Depot (Source).

Further Reading: This book chronicles what it was like to work at Vancouver’s legendary Woodward’s Food Floor in the sixties

Vintage Postcard for Woodward’s Dept Store Vancouver British Columbia Canada featuring 'Canada's Largest Food Floor".

Source: eBay

Woodward’s Grocery Buyers’ Guide for Spring, No. 64, 1929, cover.

Interesting Fact:  In 1902, after opening its first food centre, the company also started to issue separate food catalogues (Source).

1920s vintage catalogue: Woodward's Grocery Buyers' Guide for Spring, No. 64, 1929, cover.

Source: historymuseum.ca

Woodward’s Fall/Winter Catalogue, No. 71, 1932-33, cover.

1930s vintage catalog cover-Woodward's Fall/Winter Catalogue, No. 71, 1932-33, cover.

Source: historymuseum.ca

Woodward’s, Ltd. – “We Sell Everything”, international “S” series panel trucks appear ready to deliver their goods back on September 24, 1931 (Source).

1930s Vintage Photo: Woodward’s, Ltd. – “We Sell Everything”, international “S” series panel trucks appear ready to deliver their goods back on September 24, 1931

Source: Pinterest

1944 photo of women and a man buying war stamps at jeep shaped booth inside Woodward’s store.

1940s vintage photo of people in 1940s hairstyles and 1940s fashions buy war stamps at Woodward's department store in Canada -1944

Source: City of Vancouver Archives

Photo of shoppers inside a Woodward’s in 1945, going up the escalator and looking at items for sale.

1940s vintage photo of shoppers in a Woodward's Department store in Canada, 1945 shopping and going up an escalator.

Source: Pinterest

Woodward’s Beacon “The guide to better value” parade float. 1940s vintage photo.

Woodward's Beacon "The guide to better value" parade float. 1940s vintage photo featuring women and young girls on the float for the Canadian department store.

Source: hbcheritage.ca

Women’s bathing suit window display from 1946.

1940s vintage photo of a Woodward's department store window display of women's 1940s swimsuits from 1946

Source: City of Vancouver Archives

Woodward’s Fall/Winter Catalogue, No. 100, 1947–48, inside front cover.

1940s vintage catalog: Woodward's Fall/Winter Catalogue, No. 100, 1947–48, inside front cover.

Source: historymuseum.ca

1940s vintage photo: Clover Leaf canned clams sampling display.

1940s vintage photo: Clover Leaf canned clams sampling display at Woodward's department store in Canada.

Source: City of Vancouver Archives

1953 vintage postcard from a Woodward’s window display in Vancouver, BC featuring a recreation of the Coronation of Queen Elizabeth II.

Further Reading: Fashion Window Displays of the 1940s & 1950s

1953 vintage postcard from a Woodward's window display in Vancouver, BC featuring a recreation of the Coronation of Queen Elizabeth II.

Source: eBay

“Woodward’s Christmas Gifts” as seen in a 1954 Christmas Catalog.

1950s vintage Christmas Catalog from Woodward's Department Store in Vancouver Canada. "Woodward's Christmas Gifts" and features a mother and daughter in matching robes and an illustration of Santa and a doll.

Source: Pinterest

1963 35mm slide of the parking lot and entrance of Woodward’s Department Store. So fun!

1960s vintage photo-1963 35mm slide of the parking lot and entrance of Woodward's Department Store.

Source: eBay

Pumping gas, at Woodward’s in Vancouver Canada 1966.

1960s vintage photo of a 1960s Gas Station at Woodward's Department Store. Image showcases a man pumping gas at the pump.

Source: Pinterest

I hope you enjoyed learning about this Canadian department store, as much as I did. I knew nothing about them until I did this post so it was a lot of fun to put together.

Liz Observation: I did notice that there was not a lot of content for this post compared to the big department stores I mentioned at the start of the post. The 1950s was especially hard to find and I was surprised on the lack of advertising. If anyone has any light to shed on this, please let me know!

Question Time: Did you shop at Woodward’s? Or have any memories you wish to share? Please comment below as I love hearing from my readers.

Further Reading:

Thanks for dropping by!

Liz

1955 Sears Spring Summer Catalog-The Summer Fashions

As the temperatures rise and the sun shines brighter, it’s time to start thinking about your summer wardrobe (Summer officially starts June 20th). And what better way to get inspiration than by flipping through the pages of a Sears 1955 Spring / Summer catalog?

From flowy sundresses to high-waisted shorts, this catalog is filled with timeless pieces that still have a place in our closets today. So grab your lemonade, put on your cat-eye sunglasses, and join us as we dive into the world of summer fashion in the 1950s.

(NOTE: click the link above to visit the entire catalog. IT’S HUGE!)

1950s Vintage Fashion as seen in a 1955 Spring / Summer Sears Catalog featuring an image of two women in 1950s full swing skirt floral dresses.

All images from ‘christmas.musetechical.com’

The 1950s Spring / Summer Fashions for Women

“This is the year for dresses with matched accessories”. Parasol & dress for only $8.98.

1950s Fashion / Vintage Summer Outfit as seen in a 1955 Sears Spring / Summer Catalog. The 1950s dress fabric has umbrellas on it that matches her parasol

“This is the year to look smooth. The smooth, slim dress looks smartest in navy or black”. You can also call this style “the wiggle dress”.

1950s Vintage Fashion as seen in a 1955 Spring / Summer Sears Catalog featuring an image of a woman in a 1950s Wiggle Dress
1950s fashion a womens wiggle dress or slim dress as seen in a 1955 Spring Summer Sears Catalog

” This is the year for the Petticoat Dress. Ours are the finest, fullest and most flattering we’ve seen for only $10.98″.

The dress on the right is gorgeous and very on trend for this year as floral dresses are being seen all over town.

1950s fashion - The Petticoat Dress / a 1950s Fit and Flare dress style as seen in a 1955 Spring Summer Catalog from Sears
1950s Fashion: Petticoat Dress / Fit & Flare Dress Style. One of the 1950s dresses is a Floral dress. All dresses seen in a 1955 Spring / Summer Sears Catalog

“This is the year for new elegance in dresses that wash” & “This is the year for pleats and these wash!”

1950s fashion for Spring Sumer 1955 featuring women's 1950s fit and flare dresses and housedress in stripes, polka dots and floral
1950s fashion for women as seen in a 1955 Spring Summer Sears Catalog featuring women dresses with pleats

“This is the year to go formal”. Women’s 1950s evening dresses. AND “This is the year

1950s fashion: Women's 1950s evening dresses as seen in a 1955 Spring Summer Sears Catalog
1950s Fashion: Women's 1950s party dresses in the full skirt style of the 50s as seen in a 1955 Spring Summer Sears Catalog

“This is the year get more for $5.98” (Like a floral swing skirt dress, coat dress or a stripped flare skirt dress). AND “This is the year for Caribana cottons. They’re washfast…won’t shrink over 1%..wrinkle resistant”. LOVE the patterns on the skirts (the one in the middle is drummer boys and they are calling it a ‘dirndl skirt’).

1950s Fashion: Women's Floral Swing Skirt dress, coat dress & flared dress as seen in a 1955 Spring Summer Sears Catalog
1950s Fashion: Women's Full Skirt Patterned Skirts & Patterned Summer Dress as seen in a 1955 Sears Spring Summer Catalog

In these 1950s dresses, you will be able to take them from Spring right into Summer. What one is your favourite (I like the top middle floral dress with the bolero cardigan)?

1950s women's fashions for Spring & Summer as seen in a 1955 Sears Catalog. The catalog page features 1950s dresses in stripes, florals, polka dots and more!

“Skirts & blouses that go together” and “Fashion Separates add up to a versatile wardrobe for city and country wear”.

Love all the combinations of floral full skirts with blouses, blouses with shorts, blouses with capri pants. How fun and a great way to haves o many fun combinations for summer!

1950s Fashion: Women's Fashions for summer that go together and interchange. 1950s skirts with blouses and blouses with shorts or capri pants and jackets. Fun!

“New Junior Cottons” for young Women’s 50’s dresses.

1950s Fashion: Junior Women's Dresses for Summer as seen in a 1955 Sears Spring / Summer Catalog.

‘California styled separates of sportswear denim’. “Sun and fun fashion in brilliant colors to mix or max in the fashion fabric of sportswear…a superior quality denim with new depth and brilliance of color”

These fashions are SO FUN!! Bermuda shorts (love!), pedal pushers, culottes (can I have 2?!), matching bra and shorts, Italian pants and shirt and blouse. You will 100% be the best dressed at your Summer BBQ.

1950s fashion-1950s summer fashions for women featuring Bermuda shorts, pedal pushers, culottes, matching bra and shorts, Italian pants and shirt and blouse. as seen in a 1955 Sears Spring Summer Catalog

The “Sensational New TAB SHIRT” is what caught my eye on this page of fun 1950s tops and blouses. I love the jacket-style look that you can wear open or closed with a belt.

1950s fashion-women's tops and blouses for Summer as seen in a 1955 Sears Spring Summer Catalog

To have a standout Summer dress or skirt, you 100% need to start with a stunning novelty print fabric for your Butterick Pattern design. The “Signed Originals by Famous American Artists” is just what you need!

I love the boat print on the dress at the bottom. What is your favourite?

1950s Fashion: Women's 1950s cotton novelty print fabrics for your 1950s dresses and 1950s skirts as seen in a 1955 Sears Spring Summer Catalog

Women’s 1950s skirts-pleated, tiered, & patterned.

1950s Fashion: Women's 1950s Skirts-Full Skirts with pleats, patterned & tiered as seen in a 1955 Sears Spring Summer Catalog.

Women’s 1950s swimsuits-‘Kerrybrooke Sea Stars’.

1950s Fashion: Women's Swimsuits / bathing suits as seen in a 1955 Sears Spring / Summer Catalog. Kerrybrooke Sea Stars brand.

Fantastic Women’s 1950s summer shoes (Oxfords, espadrilles & sandals). “Luscious Color!” “Breeze-cool Cotton Play Shoes to wear wherever your summer fun plans take you. Stay-bright colors was as easily as your nylons”.

Further Reading: “Kedettes”-Keds Stylish Women’s Shoe Division

1950s fashion: Women's summer shoes as seen in a 1955 Spring Summer Sears Catalog -Oxfords, espadrilles & sandals.

“Winsome Wedgies”. These wedge Summer shoes will be perfect with any outfit you chose to pair them with.

1950s Fashion: Women's 1950s shoes for Summer-Wedge Shoes as seen in a 1955 Spring Summer Sears Catalog.

1950s Men’s Summer Fashions

“OUTDOOR WEAR for Leisure Hours”. Men’s sports shirts and shorts.

1950s fashions for men-Summer fashions for men shorts and men's shirts from a 1955 Sears Spring Summer Catalog

1950s Men’s Short Sleeve Sport Shirts….”Cool as a Summer breeze”.

1950s Fashion: 1950s Men's Short Sleeve Sport Shirts...."Cool as a Summer breeze" as seen in a 1955 Sears Spring / Summer Catalog

‘Sport Style Knit Shirts & Soft, Knit Cotton Terry Cloths shirts for men’.

1950s Fashion: 1950s Men's Sport Shirts for summer as seen in a 1955 Sears Spring / Summer Catalog

It’s swimming time! Summer Beachwear for men. Cabana beach set & swim trunks.

1950s Fashion: 1950s Men's Beachwear-Swim trunks and Cabana sets as seen in a 1955 Spring Summer Sears Catalog.

The “California-Styled Casual Coat & Tropical Slacks” are the perfect look for stylish men in 1955 Summer (and today!).

1950s Fashion: 1950s mens casual jackets, shirts and slacks / pants for summer as seen in a 1955 Spring Summer Sears Catalog.

Thanks for dropping by! Share what your favourite Summer fashions were in the comment section below (or anything else about this topic).

Further Reading: Vintage Summer Blog Posts & Vintage Catalogs (Archived Vintage Inn Blog Posts)

VINTAGE SHOPPING: If you like what you see and you would like to own your own vintage summer fashion piece, I highly recommend  Etsy , eBay to do your shopping.

Enjoy your Summer Friends!

Liz

Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase