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Category: Vintage Fashion

Vintage Photos of 1930s Fashions As Seen On Everyday People

1930s style in action. A collection of vintage photos of regular everyday people in 1930s fashions.

1930s vintage photo of a woman windown shopping in a 1930s dress, 1930s shoes and 1930s hat.

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1930’s Fashions As Seen On Everyday People

The Vintage Photos

In the 1930s, fashion saw a profound influence from films and specifically Hollywood. Men’s, women’s, and children’s styles were based on fashions seen on screen with stars like Clark Gable, Jean Harlow, and Shirley Temple among the many who directly influenced fashion. A return to conservatism after the Roaring Twenties also marked fashion during this period.

(Learn all about 1930s Fashions for Men & Women at the Fashion Institute of Technology)

Our first image is the best way to start this 1930s fashion post. From the ruffled colar on this sweater jacket to her cute beanie hat, this woman is stylish!

1930s vintage photo of a woman in 1930s fashion posing outside with a dog who is behind the fence. Stunning 1930s street style.

Source: Etsy

Not only is the photo below of a stylish 1930s family it also comes with a fascinating story.

ABOUT: Two cousins named Roberta G. Thomas and Flaurience Sengstacke (Thomas stands at the far left, while Sengstacke is seated at the far left) chronicled what life was like for two young, African American women traveling abroad. Published in the pages of the Chicago Defender, a weekly newspaper published by their uncle Robert Sengstacke Abbott, the cousins’ columns regaled readers with tales of the duo’s travels throughout Europe, as recounted in some 20 articles penned between July 1931 and August 1932 (source).

Read all about their story here ==> Experience 1930s Europe Through the Words of Two African American Women

1930s vintage photo of a stylish 1930s Black family in 1930s fashions posing together after two young women returns from their travels. The cousins (Thomas stands at the far left, while Sengstacke is seated at the far left) pose for a family portrait after returning from their trip

Source: Smithsonian magazine

This couple is probably not that “regular everyday” but I don’t know who they are, and neither does anyone else on the web so they get to be shared here. Besides why would you not want to admire her zebra stripped jacket and matching skirt and his dapper boater hat and suit? Fantastic style from head to toe!

1930s vintage photo of a man and woman in 1930s fashions. The woman is wearing a zebra print 1930s Jacket and matching 1930s skirt. The man is wearing a suit with a straw boating hat.

“1933-Mamie Smith & Virginia Flynn” pose together in their homemade dresses. Mamie is wearing a 1930s housedress and Virginia is wearing a pretty bow dress.

1930s Vintage Photo / 1930s Fashion: 1933-Mamie Smith & Virginia Flynn pose together in their homemade dresses. Mamie is wearing a 1930s housedress and Virginia is wearing a pretty bow dress.

Source: Etsy

Two friends share a moment in front of a store window.

1930s vintage photo of two young women in 1930s dresses posing together in 1930s fashions / 1930s street style.

Helene & Priscilla in 1930s coats with fur shawls posing on a boat.

1930s fashion / 1930s Photo of two stylish women in 1930s coats with fur collars, 1930s shoes and 1930s hats posing on a boat

Source: Etsy-DearMacyVintage

A group out for the day with their car, stopping to take a photo to showoff their 1930s style.

1930s vintage photo of men and women in 1930s fashions posing with a car

Source: Etsy

1935 Strolling Coats as seen in this photo from ‘James Van Der Zee’.

STUNNING!

James Augustus Van Der Zee (June 29, 1886 – May 15, 1983) was an American photographer best known for his portraits of BlackNew Yorkers. He was a leading figure in the Harlem Renaissance. Aside from the artistic merits of his work, Van Der Zee produced the most comprehensive documentation of the period (Source).

1930s vintage photo of a Black Women and a Black Man in 1930s fashions as seen in 1935. 1935 Strolling Coats.

Source: Feature Shoot

A young man in a three piece suit and black and white shoes stops for a photo on a winter day.

1930s vintage photo of a young man in a 1930s suit, black and white shoes and a 1930s hat posing for a photo.

Source: Etsy

What a stylish group of women, man and child. The 1930s hats are just wonderful and of course so are all their outfits.

1930s vintage photo of Asian women and a young girl and one man in 1930s fashions.

Source: Pinterest

1939 photo of a couple posing together in a garden. How cute is our ladies Tam hat?

1930s vintage photo of a man and woman in 1930s fashions from 1939 posing together in a garden

Source: Etsy

Lindy Hop at the Savoy Ballroom. Some fantastic 1930s outfits to admire in this photo. From the stripped socks on our lead, to the cute 1930s shoes on our follows. This image has it all!

1930s vintage photo of Black Lindy Hoppers dancing at the Savoy Ballroom in 1930s fashions.

“June 1936, Grace” poses in front of a her front steps to take a photo of her outfit of the day before heading out for some fun.

I like her confidence in this image, so that is why I decided to share it, even though her outfit is not the clearest.

1930s vintage photo of a young woman in a 1930s coat and 1930s dress posing in front of her house.

Source: Etsy

What do I love about this outfit? I think it’s the vertical lines on the dress and the pretty eyelet blouse. It just goes so well together. Feels very Art Deco.

1930s vintage photo of a pretty young Black Woman in a stunning 1930s top and matching skirt (or possibly a 1930s dress). Fantastic 1930s Fashion on display.

Source: Pinterest

“Bea, Me, Anne -January 1938”. Another lovely example of some of the coats style available in the late 1930s for women.

1930s vintage photo of three young women in 1930s coats one being a fur coat posing together. Great 1930s fashions

Source: Etsy

I hope you enjoyed taking a look at how regular people (aka not the movie stars) dressed in the 1930s. Share your favourite image / outfit in the comments section below. Also please make sure you check out my other fashions image posts at the link below.

Further Reading:

Thanks for dropping by!

Liz

‘THE HOUSE OF LUCAS’ – An Australian Vintage Fashion Label

The Internet can once in a while be a lovely place filled with vintage advertising of fashions gone by that are still gorgeous and fantastic, LIKE what I stumbled upon at the Archives.org website.

This delightful September 20th, 1941 fashion ad for ‘Spectator Sportswear by Lucas‘. Such dreamy dresses!

1940s Vintage Ad: 1941 advertisement for Lucas Spectator Sportswear -1940s Fashion Ad.

Source: Archive.org

After I saw this ad, I started doing some research on “The House of Lucas” and stumbled upon while not a lot of content, still enough that I know I had to share it with my readers. So that is what today’s post is all about!

‘THE HOUSE OF LUCAS’

An Australian Vintage Fashion Label

The House of Lucas-E Lucas and Co. The family-owned firm operated in Ballarat (Victoria, Australia) from 1888 to 1968, employing hundreds and putting Ballarat on the map as a producer of fashion.

ABOUT (Excerpt-Weekly Times Now Australia):

The fashion house was created by founder Eleanor Lucas who was widowed in 1878 and began sewing underwear and shirts from home to support her family. When Eleanor was widowed again in 1888, she launched her own sewing firm.

Successful from the outset, by 1908 it employed more than 200 people and at its peak in the 1950s employed 500. It specialised in women’s clothing but also made clothes for children and men.

“Lucas always had an eye on fashion trends and so they would send their executives overseas to bring back those trends to Australia and by the 1930s Lucas had a good reputation for quality garments,” Snjez says. “This meant they forged exclusive deals with the likes of Pierre Cardin and Vanity Fair.”

1960s vintage photo: 1960s Fashion photo of women's clothing by the House of Lucas an Australian clothing brand

The Lucas factory has been linked with Ballarat commercial life for 55 years (Source).

In 1968 the company was taken over (Source).

In 1972 Lucas provided financial assistance for expansion, the company becoming a subsidiary of Courtaulds-Hilton (Source).

Innovations

  • 1903 Lucas installed the first electric motor in Ballarat.
  • 1908 Tilly Thompson became Australia’s first female commercial travellor.
  • 1930 Lucas set up Australia’s first warp knitting, dyeing and finishing plant.
  • 1934 Lucas produced Australia’s first screen printed tricot dresses.
  • 1949 Lucas produces Australia’s first nylon Tricot fabric.
  • 1952 Lucas produced Australia’s first nylon permanent pleating.
  • 1962 Lucas produced Australia’s first colour coordinated lingerie and foundation garments (Source).

(Continue Reading about their history HERE).

"Created by Lucas" vintage dress by Lucas Spectator sportswear and australian clothing company

Source: Pinterest

The Fashion Vintage Ads

(stay till the end for some examples of real life outfits)

Here is a collection of the clothing lines that LUCAS was selling at the time of the posting of this 1948 ad:

  • Children’s Line-Betty Lou
  • Spectator Sportswear
  • Lucas Lingerie
  • Jill Heriote
  • Young Times

That green dress!!! Yooza!

1940s vintage ad: 1940s Fashion ad for Lucas Spectator clothing featuring a collection of their 1940s fashion lines, including a childrens clothing line.

Source: Pinterest

“Girls with a job to do!” – 1942 fashion ad.

“Not every woman who works for victory serves in unifrom. You women who have avalanced from everywhere to take up voluntary service and defence work need frocks that are neat, comfortable and cheerful; easy to wash, and long to last….Spectator Sportswear has all the answers!”

The company was doing their part for the war effort as stated in their ads: “Please understand. If stock of Spectator Sportswear at your favourite store aren’t as big as usual, it’s because we’re making ever increasing quantities of equipement for the fighting forces. Though supplies are restricted, the quality you know so well remains unchanged.”

1940s Fashion / 1940s Wartime Fashion: 1942 advertisement for Lucas Spectator clothes

Source: Archive.org

“A Three Star Feature” -1942 fashion ad.

“….like the Flying Fortress combining quality of material, perfection of design and superlative craftsmanship with fine attention to detail…is headed for a direct hit with you women of Australia performing all those urgent, unheroic, behind-the-scene tasks so essential to victory”

1940s Vintage ad / 1940s Fashion Ad: 1942 advertisement for Lucas Spectator clothes featuring Wartime 1940s women's dresses.

Source: Archive.org

Time to put away the track pants when walking the dogs and breakout the skirt suit (in this case cute Dalmatians)! 1945 fashion ad.

Further Reading: The Skirt Suit: A Fall Fashion Trend. The 1940s Edition

1945 vintage ad for women's 1940s fashion from Lucas Spectator Sportswear line. The fashion illustration features a woman in a two piece suit walking dalmatian dogs.

Source: Pinterest

“Dress for the man in your life” -1947 fashion ad.

“In your Spectator Frock or Suit you’re sure to please any masculine eye. Spectator Sportswear is still very sparce, but limited supplies are proudly sold by better shops everywhere”

1940s vintage ad / 1940s fashion ad for Spectator Sportswear by Lucas 1947 women's fashions

Source: Pinterest

1947 fashion ad. “Dress for the man in your life”.

1940s vintage ad / 1940s Fashion Ad: Lucas Spectator outfit from Woman magazine Australia, 1947.

Source: Pinterest

1949 advertisement for Lucas Spectator Ladies Sportswear for their Fall fashion line (I would wear this in a second!).

1940s vintage ad / 1940s Fashion: 1949 advertisement for Lucas Spectator ladies sportswear

Source: Archive.org

“For the town or country look”. A classic jacket suit & a versatile tailored dress-1952 fashion ad.

1950s vintage ad / 1950s Fashion Ad: image1952 advertisement for Lucas Spectactor clothes for women. 1950s dresses.

Source: Archive.org

“At last…a permanently pleated skirt that washes!” YES! Perfect for traveling the friendly skies as you can see our lovely 1950s illustrated model enjoying.

1950s vintage ad / 1950s Fashion Ad for a pleated skirt by Lucas Spectator Sportswear a vintage clothing line from Australia.

Source: Pinterest

Oh my! These outfits are giving off “Look at me” vibes”. 1953 vintage fashion ad.

1950s vintage ad / 1950s Fashion Ad: 1953 advertisement for Lucas Spectator clothes

Source: Archive.org

“For every day on your summer calendar…” 1954 fashion ad.

1950s vintage ad / 1950s fashion ad from 1954 for women's fashions from Lucas spectator fashion

Source: Pinterest

“Strike a high note in…Lucas Spectator Sportswear and be in harmony with every Winter occasion.” 1955 fashion ad.

1950s vintage ad / 1950s Women's Fashion ad: 1955 Lucas Spectator Sportswear featuring 1950s dress and 1950s women's two piece suit.

Source: Pinterest

I’m a sucker for any ad with cute Scottie Dogs in them! Like our 1958 fashion ad.

1950s vintage ad: 1958 fashion ad for LUCAS clothing featuring 2 women in 1950s fashions walking their Scottie Dogs

Source: Pinterest

1960’s summer fashion line. “Love the Sun”.

1960s vintage ad: 1960s Fashion / 1960s Summer Fashion for Women. 1960s Vintage Fashion ad for Women's summer dresses by LUCAS

Source: Pinterest

1961 Fashion book for the Autumn line.

1960s fashion book for autumn 1961 from LUCAS Australian fashion company 1960s women's fashions

Source: National Gallery of Victoria

Vintage Fashion: Examples of what the label looked like in real life

1950 evening gown (Jill Heroite Line & designed by Eve Ogilvie), a bronze full length dress in striped moirè and satin acetate, cut on the bias. GORGEOUS!!

1950s Fashion: 1950 evening gown by LUCAS a bronze full length dress in striped moirè and satin acetate, cut on the bias.

Source: National Gallery of Victoria

1952 Summer Day Dress (Jill Heroite Line & designed by Eve Ogilvie).

1950s Fashion: 1952 Day Dress by Designer LUCAS an Australian company. Women's 1950s fashion.

Source: National Gallery of Victoria

1959 Pierre Cardin Coat produced by the Australian fashion house LUCAS.

1950s Fashion: 1959 Pierre Cardin Coat produced by the Australian fashion house LUCAS

Source: National Gallery of Victoria

Mid Century Lingerie Box by LUCAS Australian Clothing Brand.

I hope you enjoyed this post! It was fun learning about a clothing label I had never heard of before.

Question Time! What outfits or ads did you love the most? Have you heard of this company before? Maybe you own one of their dresses. Share any thoughts in the comment section below and thanks for dropping by!

Further Reading:

Liz