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Category: vintage food

Vintage Coca-Cola Advertising 1940s & 1950s

I’m heading to Atlanta, Georgia this weekend (first time) to celebrate the engagement of dear friends and I’m excited to visit the World of Coca-Cola while I’m there. Why? Growing up I collected Coca-Cola memorabilia and I have always loved the vintage advertisements from the 1940s & 1950s. I’m team Coke!

Over here on the Vintage Inn, I have never done a post on these vintage Coke ads and I thought today would be a good time as I head out on another travel adventure.

Let’s take a look at what I found!

1940s vintage Coca-Cola advertisement from 1942 featuring an illustration of a 1940s woman with 1940s hairstyle and 1940s dress drinking a coke.

Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase


1940s & 1950s Vintage Coca-Cola Advertisements

Vintage Inn Tip: Looking for vintage fashion & vintage hairstyles inspiration for women or men? Look no further then these vintage ads. They are filled with great real life looks that you can 100% recreate ( I do!).

Planning a party? Coca-Cola is “The drink they all expect”.

1940s vintage advertisement featuring two young people in 1940s fashions at the food and drink table.

Planning a party? Coca-Cola is "The drink they all expect". 1940s vintage advertisement featuring a young woman and young man in 1940s fashions and 1940s hairstyles at the food and drink table.

Source: Etsy-AmericanCenturyShop

1955 Coke advertisement featuring Mary Alexander, the First African-American Woman to Appear in Coca-Cola Advertising (Source).

1955 Coke advertisement featuring Mary Alexander, the First African-American Woman to Appear in Coca-Cola Advertising

Source: cocacolaunlimited.com

Take a look at this GREAT short video featuring Mary telling her story about this advertisement and other interesting facts about her life (video link).

1944 Coke advertisement featuring soldiers waiting to deploy for war.

Text: “All over America, depots are crowded with soldiers, sailors and war workers busy getting a big job done. Across the land, cheerful soda fountains invite you to pause and go your way refreshed with ice-cold Coca-Cola. At home and abroad, Coca-Colas is the high-sign of friendly refreshment for people on the go.

“Our fighting men meetup with Coca-Cola many places overseas, where it’s bottled on the spot. Coca-Cola has been a globe-trotter since way back when”.

1944 Coke advertisement featuring soldiers waiting to deploy for war.

Source: Etsy-AmericanCenturyShop

1959 Coca-Cola print advertisement. “Take a Cooks Cruise with Coke! Delight guests with easy-to-fix dishes from abroad..and Coca-Cola, the World-Wide favorite!”

The Vintage Recipes:

  • Hawaii: Aloha Casserole (Shrimp & Spinach Casserole)
  • Sweden: Smorgasbord Sandwich (Boiled Beef Sandwich)
  • Italy: Pizza Italiana (Multi-Topping Pizza)
  • Mexico: Chili Con Carne Mexicali (Chili Beans with Corn)

Further Reading: Vintage Recipes from Vintage Advertisements

1959 coca-cola print advertisement featuring vintage recipes from around the world and coca-cola.

Source: Etsy-AmericanCenturyShop

Malt Shops and Coke go hand and hand in the 1940s & 1950s as seen in this 1940s advertisement. Illustration by Haddon Sundblom

Further Reading: Vintage Malt Shops Images 1930s-1950s

1940s vintage advertisement for Coca Cola featuring an illustration of a woman sitting at a malt shop counter having a Coke

This 1954 Coke ad is confusing but also cute!

As you can see we have woman in a Dutch traditional outfit serving Coca-Cola to a car, with the tagline “Refreshing service for people on the go”. We also have small text talking about seeing “Eddie Fisher on “Coke Time” NBC Television next week”. Ok!

1950s vintage advertisement for Coca-Cola from 1954 featuring a blonde woman in a dutch outfit serving Coke to a waiting car. "Refreshing service for people on the go".

Source: Etsy-AmericanCenturyShop

1940s vintage advertisement for Coca-Cola with 3 women in 1940s hairstyles and overall uniforms taking a break from their Homefront war work for a refreshing drink.

1940s vintage advertisement for coca-cola featuring 3 women in 1940s hairstyles and overall uniforms taking a break for a drink

Source: Pinterest

1954 Coca-Cola advertisement featuring Satchel Paige a famous Major League Pitcher.

1950s vintage advertisement: African American Satchel Paige a major league pitcher as seen in this 1954 Coke Advertisement. Vintage Black Advertising History.

Source: GannlineArtRelics

1942 Coca-Cola advertisement – Two women in WWII US Army Nurse Corps uniforms enjoying a coke.

1942 Coca-Cola advertisement - Two women in WWII US Army Nurse Corps uniforms enjoying a coke.

Source: Etsy-WrightSelections

1950s vintage Coca-Cola advertisement featuring an illustration of a woman holding a tennis racket and other illustrations of all the sports you can enjoy coke with.

Further Reading: Vintage Tennis Outfits from the 1920s-1950s

1950s vintage coca cola advertisement featuring an illustration of a woman holding a tennis racket and other illustrations of all the sports you can enjoy coke with

Source: Etsy-RelicEclectic

One of the other activities I’m doing while in Atlanta, is to go to a baseball game. I love baseball and it will be fun to see another teams stadium. Here is a 1948 Coca-Cola ad of men enjoying a Coke during a break in the game.

1940s vintage advertisement for Coca Cola featuring an illustration of men at a baseball game enjoying a coke

Source: Etsy-RelicEclectic

Fun at the country fair-1950s vintage ad.

1950s vintage Coca-Cola Advertisement featuring a woman in a 1950s dress at the country fair.

Source: eBay

“Hospitality…So Easy and Welcome”. “On warm summer days, guests like the terrace or the porch. Out of the family refrigerator comes ice-cold Coca-Cola”. 1940s vintage ad.

On a personal note, I LOVE the hair flower in our lovely hostesses hair.

1940s vintage Coca-Cola advertisement featuring a young woman with a 1940s hairstyle and a hair flower in her hair serving cokes to friends outside

I will leave you with the famous Coca-Cola Santa Claus as seen in this 1950s ad (1952).

Did you know? (visit Coca-Cola Company website for the full details on the bullets below)

  • Santa Has Been Featured in Coke Ads Since the 1920s
  • Coca‑Cola Helped Shape the Image of Santa (in 1931)
  • The “New Santa (1931 Santa)” Was Based on a Salesman
  • Santa Claus Got a New Friend in 1942 – ‘Sprite Boy’ (an elf)
1950s vintage advertisement from 1952 featuring the iconic Coca-Cola Santa Claus.

Source: Etsy-RelicEclectic

From the vibrant and captivating artwork, catchy slogans and to the unmistakable red and white logo, these vintage ads captured the hearts and taste buds of the world. I know I am a big fan and always will be.

Question time: Are you a Coke fan? Please share in the comments section anything fun you wish to share about this topic. I love hearing from my readers.

Further Reading: Vintage Advertising 1920s-1960s (archived blog posts)

Thanks for stopping by!

Liz

Barbecuing in the 1950s

Father’s Day is this Sunday, June 15th and one thing that many dads / men enjoy to do is BBQing / Grilling. I know my husband and my dad is a big fan (and I am a big fan of the food).

1950s vintage photo of two men in Scottish kilts grilling on their BBQ outside of a store opening celebration.

1950s vintage photo of two men in Scottish kilts grilling on their BBQ outside of a store opening celebration (Source).

Today’s post is a collection of 1950s BBQ fun. Vintage images, advertising, cookbooks and even some fun vintage items.

Let’s fire up the grill and begin!

1950s Backyard Barbeque illustration of a 1950s housewife setting the table while her husband looks on smiling while cooking his chicken

Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.


The Weber Grill is Invented & Barbecuing is all the Rage!

1952: George Stephen, a welder at Weber Brothers Metal Works, cuts a metal buoy in half to make a dome-shaped grill. He uses the top half as a lid that seals in flavor and evenly distributes heat, and adds vents to get oxygen to the fire. The iconic Weber grill is born (Source).

Further Reading: A Brief History of the BBQ Grill by Popular Mechanics

1950s vintage image of the creator of Weber Grills, George Stephen showing off his Weber Grills he created in 1952.

Source: Weber.com

Shopping note: On the Weber website they are selling Limited-Edition 70th Anniversary Kettle Collection at WEBER (avail as of June 2024). If you are looking for a grill, off you go!

Available colors from the 1950s were Jet Black, Chestnut Coppertone and Marbleized- a squiggly lined/crazed finish (source).

In 1952, WEBER founder George Stephen introduced a charcoal kettle grill that started a global outdoor cooking revolution. This limited-edition Collection celebrates Weber’s innovative spirit and passion for creating a better grilling experience for people everywhere. Available in four heritage colours with intricate details that reflect American culture in the 1950s, these kettles pay tribute to the past, present, and future of cooking outside.

1950s photo of demoing Weber grills on television.

Fun Fact: WNBQ in Chicago was the first television station in the world to broadcast all of its programming in color (source).

1950s vintage photo of a man in a hat demoing Weber grills on television.

Source: tvwbb.com

The Vintage Photos, Advertisements, Cook Books/Recipes & More!

A 1956 ‘BIG BOY BARBECUE BOOK‘ – “Shows how easy it is to cook on spit or Grill”.

1950s vintage Barbeque cookbook featuring vintage recipes for the bbq or grill -The 1956 Big Boy Barbecue Book. The cover features a dad in a BBQ chefs hat grilling steaks for his family outside.

“A Picture Treasury of Barbecuing-A test recipe institute cook book”.

1950s vintage Barbeque cookbook featuring vintage recipes for the bbq or grill -The 1956 Big Boy Barbecue Book.

Source: Etsy-CathysVintageTrunk

1956 Rheingold beer advertisement featuring “Miss Rheingold 1956-Hillie Merritt” serving up some BBQ.

Further Reading: Let’s Have A Beer! Vintage Beer Advertising

1956 Rheingold beer advertisement featuring "Miss Rheingold 1956-Hillie Merritt" serving up some BBQ. Fantastic 1950s vintage hairstyle inspiration.

Source: Vintage-ads.livejournal.com

Barbecue for two as seen in a Life Picture Cookbook, 1958.

1950s vintage photo of a couple having a barbeque on their patio in 1958 in their 1950s fashions.

Source: Pinterest

1950’s MCM vintage “Come And Get It” apron featuring a Chef with a barbecue tool.

1950’s MCM vintage "Come And Get It" Barbeque Apron featuring a Chef with a Barbecue tool

Source: eBay

Here is a 1950s man smoking a cigarette while grilling and wearing his own chef’s apron with a fun image on the front.

1950s vintage photo of a man having a BBQ in his backyard while wearing a chef apron and smoking a cigarette

Source: Everyday life in the past

1950s Reynolds Wrap advertisement. “Let’s have a Bar-b-q it’s easy!”

1950s vintage advertising for Reynolds Wrap featuring an illustration of a couple having a barbeque outside while dad grills and kids looks over the fence

Source: Pinterest

1950s vintage Mid Century enamelware platter depicting a BBQ Grill, and all the things to go with it! Fun!

1950s vintage Mid Century enamelware platter depicting a BBQ Grill, and all the things to go with it

Source: Etsy-UppityWomen

1950s BBQ cookbook: The Terraced Chef offers an array of recipes for meat, seafood, drinks, salads, desserts, For anyone that has dreamed of having a backyard cooking event that features crabs stuffed with avocado and guinea hen, or eggs stuffed with caviar and pheasant, then this book is for you.

This cook book was actually written by ‘Ruth Cheir Rosen (but her husband was given the credit) who was a very popular cook book writer during the mid-century. Learn about Ruth and see her cook books & some recipes in my blog post, ‘Dig That Dish-The Coolest Vintage Recipe Book Around

1950s BBQ cookbook: The Terraced Chef offers an array of recipes for meat, seafood, drinks, salads, desserts, For anyone that has dreamed of having a backyard cooking event that features crabs stuffed with avocado and guinea hen, or eggs stuffed with caviar and pheasant, then this book is for you.

Barbecue party planning ideas.

1950s vintage cook book showcasing party planning for your next outdoor barbecue

Source: Etsy-fabfunkyfunvintage

Vintage photo of a happy man grilling in the backyard.

1950s vintage photo of a man grilling steaks in his backyard

Source: eater.com

Stylish 1950s barbecue party.

1950s vintage illustration of well dressed men and women in 1950s fashions having a barbecue

Source: Pinterest

“It’s Cookout Time Start with SPAM for “Kabobs Neapolitan”” 1950s vintage ad.

1950s vintage advertisement for SPAM for a barbecue in the backyard with the family

Source: Vintage-ads.livejournal.com

1950s beach barbecue.

Further Reading: Vintage Photos of people Having fun at the Beach

1950s Beach Barbecue as seen in a 1950s vintage photo

Source: eBay

1957 “How to Cook Outdoors, Easy as 1-2-3”. “Charcoal Grilling, Spit Barbecuing, Hickory Smoking, Sauces and Seasoning”. Vintage cookbook is from Montgomery Ward.

1957 "How to Cook Outdoors, Easy as 1-2-3". "Charcoal Grilling, Spit Barbecuing, Hickory Smoking, Sauces and Seasoning". Vintage cookbook is from Montgomery Ward.
1950s vintage recipe for how to cook round steak on the barbeque from a vintage cook book from 1957

Source: Etsy-CopperPraire

“Time to flip the sausages!” 1950s photo of a woman barbequing with a makeshift grill stand out of concrete blocks.

1950s vintage photo of a woman having a barbeque and flipping sausages outside of her house.

Source: Etsy-RenascenceVintage

1950s Fashion: 1950’s “Kenrose” Cotton Sundress edged in Black-White Gingham. Front Pockets have Pixie-Type Girls poised at the Barbecue Grill dressed in Matching Gingham Dresses which actually have Pockets which MIRROR their images!

1950s Fashion: 1950’s “Kenrose” Cotton Sundress edged in Black-White Gingham. Front Pockets have Pixie-Type Girls poised at the Barbecue Grill dressed in Matching Gingham Dresses which actually have Pockets which MIRROR their images!

Source: Etsy-WildRoseVintageDtcom

“Gene Kelly’s Flavor Tips for the Barbecue!” “Try these exciting new outdoor cooking recipes from Durkee Foods”. June 27, 1955 Life Magazine.

1950s vintage advertisement featuring Gene Kelly giving Outdoor cooking tips and vintage recipes from Durkee Foods

Source: jana-treeclimber.blogspot.com

Father and daughter barbecuing in the backyard…in their cute 50’s fashions. Love the chefs hat dad!

1950s vintage photo of a fatgher and daughter cooking steaks together in cute 1950s summer fashions and the dad is wearing a chefs hat

Source: Photo by Josef Scaylea/CORBIS/Corbis via Getty Images

As we end this post, here is one last 1950s cookbook that should bring on some giggle and laughter…

WONDERS WITH WIENERS-45 way to prepare.

1950s vintage cookbook-WONDERS WITH WIENERS-45 way to prepare

Source: Pinterest

Question Time: Do you like to BBQ/Grill? What do you enjoy to eat? Share any thoughts in the comment section below.

Further Reading:

Thanks for dropping by and Happy Father’s Day to all that Celebrate!

Liz