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Category: vintage History

‘Canada Dry’-Toronto’s Original Beverage and the Champagne of Ginger Ales

While scouring the internet for all things vintage and interesting I stumbled upon a cool article about the history of everyone’s favorite Ginger drink..”Canada Dry’s Ginger Ale“. Well maybe it’s not everyone’s favorite but it sure is a fav of mine and also TRULY Canadian (not just using the name here). And since I love sharing cool Toronto history with you, today’s post will be highlights from the beginnings of this drink and then showcasing a bunch of my favorite vintage ads I found from the 1930s, 1940s and 1950s.

1940s Vintage ad for a 1947 Canada Dry Ginger Ale featuring an illustration of a woman with red hair drinking the soda in 1940s fashions and 1940s hairstyles.
Source: eBay

Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 

NOTE: If you click on any of the items featured below and they are not available, don’t fret! Hit the search button and see what else is on the websites. There are 1000’s and 1000’s of items being listed daily.


‘Canada Dry’-Toronto’s Original Beverage and the Champagne of Ginger Ales

The beginning (History Highlights):

Vintage Canada Dry ginger Ale label Toronto, Canada
Source: BlogTO

*In 1890, Canadian pharmacist and chemist John J. McLaughlin of Enniskillen, Ontario opened a carbonated water plant in Toronto after returning from Brooklyn where he is was working in the pharmacy business.

*McLaughlin set himself the goal of developing a pale, dry ginger ale, ostensibly as a non-alcoholic rival for champagne but more likely in the hope of surpassing the popular ginger ales then on the market (Source).

*In 1904, McLaughlin created “Canada Dry Pale Ginger Ale”, which was a refined version of their long produced “McLaughlin’s Belfast Style Ginger Ale”.

*”It has a snap and a tingle; a smart spry taste,” early ads claimed. It was known as “the champagne of ginger ales” for its light taste and was marketed with a beaver icon and a map of Canada (Source).

*Rapid growth and popularity quickly followed after it’s launch, with plants opening up in other areas of Canada and the trade name registered in 1907.

*The sweet drink was even appointed to the Royal Household of the Governor General of Canada where the label featuring a beaver atop a map of Canada was replaced with the present Crown and shield.

*Canada Dry stayed in the family business till the 1920s, where growing popularity in the United States had the family expand into New York City (Note: McLaughlin died suddenly in 1914).

*It was sold in 1923 to P. D. Saylor and Associates, who renamed it Canada Dry Ginger Ale, Inc. and forever removing the ties to Toronto.

*It has been in United States hands ever since (being purchased by several companies over the years).

Side Note: His brother, Samuel McLaughlin, was busily growing their father’s business into what would eventually become General Motors of Canada during the beginnings of Canada Dry.

1910's vintager ad for a 1916 Canada Dry Ginger Ale
Source: Wikipedia

For a full detailed history lesson on Canada Dry make sure you check out the ‘BlogTO’ article HERE.

The Vintage Advertising:

1937-So many “Remedies” from one drink. Love the tennis outfit on our lovely cover model.

Further Reading: Vintage Tennis Outfits from the 1920s-1950s

1930s vintage ad for Canada Day Ginger Ale ad from 1937 featuring an image of a woman playing tennis and other things that the pop / soda makes you do
Source: Period Paper

1930s Ad- Kids love it, it’s made thru a scientific process, it’s great at parties and served at fancy exotic hotels. Canada Dry is truly the Best!

1930s vintage ad for Canada Dry ginger ale featuring images of all the things Gingere Ale helps you do.
Source: Flickr

1935 Ad- “Against the brilliant social background, it’s Canada Dry”.

1930s vintage ad for a 1935 Canada Dry Ad featuring an illustration of stylish 1930s men and women at a party in 1930s fashions and 1930s hairstyles.
Source: eBay

1940s Vintage Ad: “Cool Off with Canada Dry” (cute swimsuit!).

1940s Vintage ad for Canada Dry Ginger Ale featuring a couple in 1940s swimsuits having fun in the water and other things the drink helps you do.
Source: O Canada blog

1940s- Canada Dry says “Keep up the good work”. Love that the dad is taking a photo of his daughters in their miltary uniform.

Further Reading: World War 2 Women’s Contributions & Homefront posts

1940s Vintage ad for Canada Dry Ginger Ale. "Keep up the good work". Featuring an image of a dad ttaking a photo of his daughters in their miltary uniform.
Source: Pinterest

1940s Christmas Ad: Keeps his Ginger Up? I do marketing for a career and even I don’t know what that means.

1940s Vintage Ad for Canada Dry Ginger Ale featuring an illustration of Santa holding the pop.
Source: Vintage Ads

1950s Ad-The Ginger-Upper from 1954.

1950s vintage ad for a 1954 Canada Dry Ginger Ale Ad featuring images of a woman in 1950s fashions enjoying her soda while doing various things
Source: Etsy

1955 Canada Dry Ginger Ale vintage magazine advertisement-“When it’s Turkey Time…it’s Canday Dry Time!”

1955 CANADA DRY Ginger Ale Vintage Magazine Advertisement featuring an image of two 1950s kids enjoying a glass of Canada Dry rootbeer and canada dry ginger ale at thanksgiving.

Source: Etsy

Esther Williams for Canada Dry, 1956. Do you think those are her kids (according to the ad) or “fake kids”?

1950s vintage ad for Canada Dry Ginger ale featuring Esther Williams in a 1950s swimsuit posing with kids by the pool

Another endorsement ad- Mary Hartline, 1951. Mary is wearing a cute 1950s skating outfit.

1950s vintage ad for a 1951 Canada Dry Ginger Ale featuring Mary Hartline in a band uniform and 1950s hairstyle.
Source: flickr

Annie Oakley loves her Ginger Ale and some great BBQ recipes.

Original vintage magazine ad for Canada Dry Ginger Ale featuring Annie Oakley and BBQ recipes.
Source: Attic Paper

Lastly, here is a Vintage (1930’s ish) Canada Dry Ginger Ale Recipe Book that I recently stumbled upon on Etsy. “When its Party Time its Canada Dry time!”

1930s vintage recipe book for Canada Dry Pale Ginger Ale - When it's Party time it's Canada Dry time!

Souce: Etsy

What fun Party Drink Recipes for Kids on this page (and adults too). Great ideas for your next Holiday Party, Birthday Party or Zoom Party!

Further Reading: How to Host a 1950s Themed Party

1930s vintage drink recipes, retro drink recipes, punch recipes, drinks for parties

Source: Etsy

canada dry logo

So friends am I alone on the love of Canada Dry Ginger Ale or do you too enjoy the “Champagne of Ginger Ales”?

FURTHER READING:

Liz 🙂

Book Review-‘Dig That Beat! Interviews with Musicians at the Root of Rock ‘n’ Roll’

Hi everyone and welcome to my first book review! I’m very excited about this because it’s for a book that is an area of subject that I enjoy..Rockabilly Music.

I was contacted by the author Sheree Homer to see if I would mind doing a read over and review of her book ‘Dig that Beat! Interviews with Musicians at the Root of Rock ‘n’ Roll‘. I quickly jumped at the chance and after a bit of slow start due to my work schedule I was finally able to sit down and read this fantastic book.

Dig That Beat!: Interviews with Musicians at the Root of Rock 'n' Roll

About the Author:

Sheree Homer was born and raised in Kenosha, Wisconsin. During her formative years, her mother introduced her to rock and roll, thanks to her impressive 45 rpm record collection. Sheree became a fan of Elvis Presley, Fats Domino, Chuck Berry, Buddy Holly, Bill Haley, Little Richard, and Jerry Lee Lewis. She discovered rockabilly music and its artists in 2001. A year later, she attended her first rockabilly festivals, the Ponderosa Stomp in New Orleans, Louisiana and the Rockin’ 50’s Fest in Green Bay, Wisconsin. After the spectacular Stomp and graduation from the University of Wisconsin- Parkside with a degree in writing, she decided to start her own rockabilly magazine. She desired to give recognition to the forgotten foot soldiers of rock and roll. Eight issues followed. In 2006, she began writing for the largest rockabilly/roots magazine in the country, Blue Suede News. Catch That Rockabilly Fever: Stories of Life on the Road and in the Studio is her first book (Source).

Dig that Beat Overview: 

Disc jockey Alan Freed coined the term “rock and roll” in the 1950s. Rooted in rockabilly, rhythm and blues, country and western, gospel, and pop, the genre was popularized by performers like Elvis Presley, Bill Haley, Chuck Berry and Jerry Lee Lewis. Rock and roll’s originators and revivalists continue to entertain crowds at roots music festivals worldwide. This book presents stories about performers’ lives on the road and in the studio, along with the stories behind popular songs. Informative biographical profiles are provided.

Foreword written by Smilin’ Jay McDowell. Thirty-nine artists are profiled: Buck Owens and his Buckaroos, Rusty York, Bobby Crown, Sleepy LaBeef, Eddie Bond, Miss Mary Ann, Lil’ Esther, Mars Attacks, Dale Hawkins, James Intveld, Rosie Flores, Janis Martin, Conway Twitty, Billy Swan, Leroy Van Dyke, Vernon Taylor, Andy Anderson, Alton and Jimmy, Eddie Angel, The Paladins, Ronnie Mack, Ray Campi, Big Jay McNeely, The Orlons, Clyde Stacy, Al Ferrier, Don Woody, Alvis Wayne, Glenn Honeycutt, Ace Cannon, Dodie Stevens, Robin Luke, Carl Dobkins, Jr., Jimmy Sutton’s Four Charms, Jai Malano, Jerry King and the Rivertown Ramblers, Billy Hancock, Junior Marvel, and Jack Baymoore.

Rockabilly Artists

My Review:

As a blogger who enjoys a good piece of vintage history, you can’t get any better than this book, especially if you are interested in the roots of Rock n Roll. Each section is like a mini detailed biography of each artist featured in the book and you literally FEEL like you are living in the moment being described.

Some I knew and some I will be honest I never heard of till this book and now I’m richer in knowledge for reading it. It was also really cool to see how the rockabilly/rock n roll world seemed to become smaller and smaller as you read each bio and discovered that Buddy Holly was friends with Dale Hawkins and Dale was friends with Eddie Cochran etc etc. Cool tidbits like that.

Sheree also does a great job of bringing you bios of the artists from the early days right thru to musicians of today, so that you can get a real idea of how the music is evolving and growing. Some of the modern day artists featured were Jai Malano and Lil’ Esther ( to name a few).

I actually had the pleasure of hearing Jai Malano, at VIVA a little while back with her band at the time ‘The Royal Rhythmaires’. If you want to hear a powerful voice, then you need to listen to Jai..WOW! My friend and I were in the back of the room and could not see the band come on and then all of a sudden we heard this voice that was a mix of the Blues and Soul and it instantly captivated us. We never left the dance floor that night and that record with Jai on it, is on repeat in my car.

Jai Malano

One of my favorite sections was on Janis Martin who I have been plugging away on a blog post for a while now (I just ADORE Her). The details on her career were just marvelous and made me appreciate her music even more than I already did. There is just something about getting an insight look into their lives/careers that really changes how you listen to the music.

Janis Martin the Female Elvis

In the end, I 100% recommend this book as it was engaging, informative and darn right interesting. If you love Rockabilly and Rock N Roll history (or just a lover of music) then pick this book up today. AND as a special bonus at the end of the book, Sheree has painstakingly put together a selected Discography of the artists featured, so you don’t have to try to figure out what music each artist played, it is already done for you. Fantastic!

Where to buy?

Happy reading!

Liz 🙂