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Vintage Formica Advertising 1940s-1960s

When deciding what to write about next for my readers I sometimes look at past posts and how they have done (I review the stats). One of those popular posts has ended up being on ‘The beautiful world of 1940s Linoleum Flooring“. It has top billing in my stats every single day! Which made me think that clearly I need to do another version of Vintage Design Ideas (or close too) for the modern home.

In the past I have written about “Vintage Formica Tables” but I have never done a post on just vintage advertising for Formica from the 1940s, 1950s & 1960s! I think it’s time I do!

Let’s begin spining the seach engine wheel to see what we find (be prepared for some stunning mid century designs!)!


Disclosure: Some of the links on my blog from  eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 

NOTE: If you click on any of the items featured below and they are not available, don’t fret! Hit the search button and see what else is on the websites. There are 1000’s and 1000’s of items being listed daily.


1950s / early 1960s vintage ad for Formica tops for your kitchen. Image features a mid century kitchen.

Source: eBay

Formica-For the Vintage Styled Home

First up..WHAT IS FORMICA? It’s LAMINATE!

Formica Laminate is a laminated composite material invented at the Westinghouse Electric Corporation in the United States in 1912. Originally used to replace mica in electrical applications, it has since been manufactured for a variety of applications. Today, the product is produced by New Zealand–based Formica Group, and has been since 2007.

The word Formica refers to the company’s classic product: a heat-resistant, wipe clean laminate of paper or textile with melamine resin (Source).

For today’s post we are going to focus on ‘Decorative Laminate/Formica’. Decorative laminates have greater aesthetic appeal in terms of finishes and patterns. Decorative laminates can be used for doing ornamental overlays on furniture (Source).

Vintage 1950s Formica table top salesman sample pieces, set of 8 Mid Century designs.

I want the design on the right!

Vintage 1950s Formica Table Top Salesman Sample Pieces RARE Set of 8 Mid Century

Source: eBay

Vintage Advertising for Formica 1940s-1960s

1948 Vintage Ad-“Formica is friends with the family.

A poem…

“What makes some homes such friendly places

Where smiles abound on happy faces?

Do colours clean and cheerful bright

Make coming home a real delight?

But daily use is the final test,

True beauty’s active….not at rest.

So have a home your proud to show,

Yet spare the kids that sharp “no, no!”

Formica’s beauty is in useful living,

In the abuse it takes…and the joy it’s giving.

1940s vintage ad from 1948 for Formica  for all the different counter tops in your home.

Source: eBay

1941 Formica kitchen dinette breakfast table print ad.

1940s vintage ad: 1941 Formica Kitchen Dinette Breakfast Table furniture design vintage print ad

Source: eBay

Hundreds of Pictures of Formica Furniture to Live with“. Vintage advertising print ad from 1956 for a Formica Furniture Shopper Guide. LOVE the 1950s purple skirt and top on our model and of course the Mid Century Designs! 

1950s vintage ad: Vintage advertising print ad from 1956 for a Formica Furniture Shopper Guide. LOVE the 1950s purple skirt and top on our model and of course the Mid Century Designs! 

Source: eBay

1956 ad showcasing another housewife in her mid century kitchen.

1950s vintage ad: 1956 vintage AD FORMICA kitchens Very 1950s Style mid century kitchen design

Ebay

“Formica, that’s the ticket!”. 1952 vintage ad featuring two 1950s housewives with signs supporting the purchase of Formica for their homes.

11950s vintage ad: 1952 Formica: That's the Ticket Vintage Print Ad featuring 2 1950s housewives holding signs. 1950s vintage hairstyle inspiration

Source: eBay

Make sure you buy Genuine Formica! Don’t get fooled by the imitators! 1950s ad featuring a Formica dining table and another 1950s housewife setting the table.

1950s Vintage ad featuring a Formica dining table and a 1950s housewife in a 1950s dress.

Source: eBay

1954 Ad featuring a blue Formica Kitchen counter tops and bubble gum pink chairs.

1950s vintage ad from 1954 for Formica featuring a Mid Century Kitchen and blue formica counter tops and pink chairs.

Source: eBay

1961 Formica ad. “Always check for the Formica Label”!

1960s vintage ad: 1961 Formica: Trustworthy Loyal Vintage Print Ad featuring an illustration of a man and woman in a furniture store buying a formica table.

Source: eBay

Formica is not just for the kitchen, you also can add it to your bathroom/washroom as seen in this 1966 ad.

Yikes carpet in the bathroom..NOPE!

1960s vintage ad from 1966 featuring a formica bathroom counter top and carpet in the bathroom in blue colour. The woman is wearing a 1960s dress.

Source: eBay

Add Formica to your walls, doors, counters and furniture for the perfect 1960s classroom as seen in this 1966 ad.

1960s vintage ad from 1966 featuring Formica for your classroom.

Source: eBay

Formica for stylish 1950s side cupboards. 1957 ad.

1950s vintage ad for Formica for stylish 1950s side cupboards. 1957 vintage ad.

Source: eBay

Lastly I wanted to share the competitions advertising from a 1957 vintage ad for General Electric Textolite (laminate surfacing) countertops. Look at those stunning patterns for your kitchen counters?!! Yooza!

1950s vintage ad for Textolite countertops, laminate surfacing, 1957 vintage ad featuringa 1950s mid century kitchen.

Pinterest

Thanks for stopping by friends!

Question Time! Are you a fan of Formica? Do you have any in your home right now? What ads did you like the best? Share your comments below, I love to hear from my readers.

FURTHER READING: Check out my archive of ‘Vintage Home Decor’ Posts HERE.

Liz

Plaid…A Fall Fashion Trend. The Vintage Edition

Many of you have read my post on “The Skirt Suit” which is a Fall Fashion trend (and a 1940s favorite look of mine). Other trending Fall fashions that fit perfect into my vintage blog, is PLAID. Which btw I LOVE!

1950s Photo of a Mother in a plaid dress with little boy.

1950s Vintage Photo of a young mother in a plaid 1950s dress holding up her child.

Source: eBay

1952 vintage yearbook photo from North Carolina Agricultural and Technical State University of a young couple walking together on campus. Our young woman is wearing a fantastic long plaid jacket. Love it!

1952 vintage yearbook photo from North Carolina Agricultural and Technical State University of a young Black couple walking together on campus. Our young Black woman is wearing a fantastic long plaid jacket. 1950s Fashion inspiratio

Source: digitalnc.org

According to Gabrielle Arruda blog…

“For this fall trend think plaid blouses, dresses, and blazers, all with a unique silhouette twist.”.

Well friends, I will bring you that twist (because we all know that vintage styles had the best silhouettes) with a look into vintage (and reproduction) plaid styles (1930’s to 1950’s) that will 100% make you the most stylish of all!

1930’s to 1950’s Plaid Fashions For Women

Vintage Sewing Pattern Fashion Illustrations & Real Life Plaid Fashions

Updated: June 2024 because Plaid is fantastic anytime (trending or not trending in fashion).

NOTE: I have started a “Vintage Fall Fashion Collection” on Etsy that is updated monthly of items you can purchase right now!


Disclosure: Some of the links on my blog from Etsy , eBayUnique VintageRocknRomance Vintage are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 

Note: If an item you clicked on is no longer available, don’t fret! The websites featured are updated daily with new products, so just do a search for like items. Happy Shopping!


What a STUNNER of a 1940’s Plaid Cotton Dress. WOW! I would give anything to be the size to be able to wear this beauty.

1940s Fashion: Vintage 1940s cotton plaid dress, yellow/chartreuse.

Source: Etsy – 40sReenacted

Gorgeous 1950s Emma Domb dress with Peekaboo Plaid (on the sides and on the peekaboo bustline).

Further Reading: Vintage Fashion Designer Spotlight: Emma Domb

1950s Fashion: Gorgeous 1950s Emma Domb dress with Peekaboo Plaid (on the sides and on the peekaboo bustline).
Gorgeous 1950s Emma Domb dress with Peekaboo Plaid (on the sides and on the peekaboo bustline).

Source: Etsy-VINTAGEVAVAVOOMZ

A lovely 1940s plaid day dress. It features a shawl collar with beautiful button down closure, massive hip pockets and a full breezy skirt!

1940s Fashion / Fall Outfit Inspiration: A lovely 1940s plaid day dress. It features a shawl collar with beautiful button down closure, massive hip pockets and a full breezy skirt

Source: Etsy

A cozy 1940s 49er style jacket. It features large plaid in red and grey. Silver buttons fasten down the front and the cuffs. It has shoulder pads and great back.

1940s Fashion / Fall Outfit Inspiration: a cozy 1940s 49er style jacket. It features large plaid in red and grey. Silver buttons fasten down the front and the cuffs. It has shoulder pads and great back.

Source: Etsy

From House Of Envy via Etsy: Quarantine fashion at it’s finest. Embroidered rayon plaid 1930s style day-dress (not vintage fyi) with nautical style capelet and kick pleat for ease of movement while taking those morning walks and evening strolls. Matching 3-ply, washable face covering to complete your 2020 look.

1930s Style Plaid Day-Dress with Sailors Cape and matching Face Mask

Source: Etsy

1930s Vintage Sewing Pattern featuring overalls (which you can make in a plaid pattern like seen below), trousers & jacket for women. Love these looks!

Note: Any design on a pattern can be made with plaid.

1930s Vintage Sewing Pattern -OVERALLS TROUSERS & JACKET Plaid Overalls

Source: The Vintage Pattern Shop

1930s cotton voile plaid dress in white with red and blue lines via Etsy. This is a dress that is meant to be worn indoors (at least right now in Canada) or if you live where it currently warm it would be perfect for a picnic or a small garden party. Stunner!

1930s cotton voile plaid dress in white with red and blue lines. Self fabric waist ties. Ruffle neckline. Tiered sleeves. Mermaid hem. Open low V back. Garden party,tea dress, pick your occasion.

Source: Etsy

A statement jacket is a MUST for Fall and when it’s plaid and a 1930s style, you can’t go wrong. Check out this stunner of a jacket on the right on this 1930s vintage sewing pattern for a skirt, blouse & coat.

1930s Vintage Sewing Pattern SKIRT, BLOUSE & COAT. Plaid womens jacket

Souce: The Vintage Pattern Shop

1930s Knitting Pattern- Plaid Button Up Cardigan and Skirt via Etsy.

1930s Knitting Pattern- Plaid Button Up Cardigan and Skirt

Source: Etsy

Vintage 1940s Plaid Wool Mustard Yellow Tailored Suit Jacket (Blazer) with Pockets via Etsy.

Vintage 1940s Blazer | 40s Plaid Wool Mustard Yellow Tailored Suit Jacket with Pockets

Source: Etsy

Make your own, back to school 1940s style look! LOVE the plaid Skirt Suit for our college student on the left. This was found in a 1940s pattern book, Berth Robert Women’s Fashion Catalog for Back to School & Fall Fashions. 16 Pages of Sewing Pattern Designs and Fashion Illustrations. See more of the fashion designs HERE.

1940s PATTERN BOOK Catalog, Berth Robert Women's Fashion Catalog, 16 Pages of Sewing Pattern Designs and Fashion Illustrations

Source: Etsy

Stunning yellow, pink, black and white plaid cotton 1940s dress with luscious full tiered skirt and generous ruffle at the neck that doubles as a capelet sleeve or can be worn off the shoulder via Etsy.

Stunning yellow, pink, black and white plaid cotton 40s dress with luscious full tiered skirt and generous ruffle at the neck that doubles as a capelet sleeve or can be worn off the shoulder.

Source: Etsy

1940s Plaid Shirt Jacket (Blazer) / 49er Button Up Cruiser Coat via Etsy.

1940s Plaid Shirt Jacket / 49er Button Up Cruiser Coat Rockabilly

Source: Etsy

Yellow and Brown Plaid Print Wool 1940s Day Dress via Etsy.

1940s fashion: Yellow and Brown Plaid Print Wool 1940s Day Dress

Source: Etsy

1949 Ladies’ Suit Pattern Vest (in plaid), Blouse, Slim Skirt, Short Lined Cape via Etsy. Fantastic!

1940s Fashion: 1949 Ladies' Suit Pattern
Simplicity 2753 Weskit Vest, Blouse,Slim Skirt, Short Lined Cape

Source: Etsy

‘NANCY FROCK’ Dan River wrinkl-shed 1940s/ 1950s Cotton Plaid Dress via Etsy. I own a couple of versions of this dress and it’s a fantastic piece to have in your collection.

FURTHER READING: The Shirtwaist Dress of the 1940s and 1950s

'NANCY FROCK' Dan River wrinkl-shed 1940s/ 1950s Cotton Plaid Dress

Source: Etsy

Vintage 1930s 1940s Rayon Jersey Plaid Gown (so pretty!) via Etsy.

Vintage 1930s 1940s Rayon Jersey Plaid Gown

Source: Etsy

1954 Fall Issue French Fashion Pattern Book featuring plaid dress & matching cape on the cover. Take a look inside (here) for 16 pages of 1950s styles in Black & White and Color plus 20 pages of text & patterns.

1954 Fall Issue French Fashion Pattern Book featuring plaid dress & matching cape on the cover.

Source: Etsy

Vintage 1950s day dress features a gorgeous over-sized collar. Made by Spector and Shanler in soft blue plaid cotton fabric with shades of purple, maroon and green via Etsy.

vintage 1950s day dress features a gorgeous over-sized collar. Made by Spector and Shanler in soft blue plaid cotton fabric with shades of purple, maroon and green

Source: Etsy

1955 sewing pattern for women’s 1950s blouses. Love the plaid blouse on the left. So perfect for Fall!

1955 women's blouse vintage sewing pattern featuring a plaid blouse in the illustration.

Source: The Vintage Pattern Shop

Vintage 1950s cotton shirt dress by Minx Modes. This vintage dress features a wonderful plaid print throughout via Etsy.

Vintage 1950s cotton shirt dress by Minx Modes. This vintage dress features a wonderful plaid print throughout.

Source: Etsy

Now here are examples of ‘Vintage Style’ clothing that comes in all sizes & styles in plaid prints. Updated as of July 2023.

RocknRomance (this UK website has lots and lots of various items in plaid or plaid like prints. The screen shot is just a tiny example of what they have)

RocknRomance 1940s and 1950s Vintage Style Clothing in plaid / Check patterns

Unique Vintage (this USA website has lots and lots of various items in plaid or plaid like prints. The screen shot is just a tiny example of what they have).

Plaid prints at Unique Vintage

I have to say, I think all the vintage fashions showcased above fit the bill of a “unique silhouette”. Don’t you agree?

Question Time! Do you love plaid as much as I? If yes, please share what your favorite item is, in the comments section below.

Further Reading:

Liz