Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
Vintage Easter Advertising
1930’s – 1950’s
Cutest Easter Bonnet in Town-Vintage Canada Dry Ginger Ale Easter Ad, 1952.
Source: Etsy
1941- Solve your Easter Problems. “Co-ordinated Styles” by Naturalizer Shoes.
Source: Etsy
1950s ad for McCormick Vanilla featuring a marvelous Easter cake (April 1954).
Easter Bonnet from Lilly Dache. Easter Sampler from Whitman’s Chocolates. Circa 1940s.
Woman’s Day Magazine April 1939 with adorable kids on the cover colouring Easter eggs. The Magazine even has an article on Easter Bonnets (click on the image to take a look).
1953 Du Pont Orlon Acylic Fiber Advertisement of a mother and her daughter in matching fashions.
Source: Etsy
“Add Fresh Appeal to Each Lenten Meal” -Vintage A&P ad for Hot Cross Buns.
Liz Note: I just had ate one of these the other day and I forgot how much I don’t like them. Yuck! They remind me of fruit cake which I really dislike (sorry lovers of either dessert).
So this last image is not an advertisement but I just had to share because it’s a cute craft kids can do with extra Easter eggs.
1950 vintage magazine page for making Easter crafts, Hodge Podge Page.
Happy Easter Friends!
Check out my other Vintage Easter Blog Posts below:
There is an a vintage item on my want list that has been there for some time and it’s a vintage copy of a Canadian Tire Catalogue. Canadian Tire is a Canadian institution that has been around since 1922. It’s hardware store, meets car parts store, meets a home and garden store and I LOVE IT! Why? I have no clue, but I have been a loyal shopper for years and years and will continue as long as the store remains open.
Canadian Tire’s original mascots: a dollar coin and a tire on the run. Source: Auto Focus
As mentioned above they used to put out a catalogue of all their goods and services and while the more recent copies (up to 2008 when they discontinued them) were not too exciting, the vintage copies from 1920s to the late 1960’s are colourful and fun and NOT what you are going to expect.
The Vintage Covers of the Canadian Tire Catalogue
The History of the Catalogue:
In 1926, Canadian Tire introduced their first catalogue / road map which featured a road map of Ontario and area on one side and advertised items for sale on the reverse.
Source: Auto Focus
The catalogue business continued to grow and the 1930’s saw Canadian Tire introduce it’s first “Spring and Summer”, “Fall and Winter” and “Radio” catalogues. Many other specialty versions of catalogues were issued over the years and by 1968 over 2.5 million copies were mailed to customers increasing to over 6 million copies by 2007. In 2008, Canadian Tire announced the end of an era, discontinuing their catalogue mailings after more than 80 years, however, 2011 did see the return of an automotive catalogue (Source).
Now without further adieu here are some fantastic examples of vintage covers up to the year 1969:
Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
1935 Catalogue Collage. To see inside the full catalogue, visit this link HERE.
Source: Flickr
1939 Radio Catalogue. Look at that Font?! Totally nerding out on the graphic design right now.
Source: Pinterest
1939 Canadian Tire Spring & Summer Catalog
Source: eBay
The Canadian Tire Catalogue Mascot and the “Cover Theme”:
A white haired old gentleman with a moustache made his debut on the cover of the 1941 “Spring and Summer” catalogue. Although he was never given a name, he was later featured with a young woman and his two sons for almost 30 years until the “Spring and Summer” catalogue of 1969 where they all had their last appearance as head shots only. Subsequent years featured products on the covers.
Note that most of the covers after 1941 also had a theme that was stated typically near the bottom.
Source: O Canada Blog
Wartime Catalogues:
WWII saw some changes to the catalogues including the cover theme and there was no “Spring and Summer” catalogue issued in 1944. Canadian Tire came back with a 100 page catalogue in 1948-49 with a page 3 advertisment stating “Your first full-size C.T.C. catalog in more than five years” (Source).
Fall and Winter, 1941-42. “Need a hand dad?”
Source: Etsy
Spring/Summer, 1942. It seems that on this cover, one son is in the service and the other is currently not. Do you agree?
Source: Pinterest
1943. Sorry for the blurry image of this next photo but I could not find an alternative. Have both of our Mascots sons enlisted now?
Source: Etsy
Fall & Winter Supplement, 1947-1948. I love the look inside one of the stores. So modern!
Source: Etsy
Still Going Strong. Spring and Summer, 1953.
Source: Pinterest
Quick Pick-Ups with Mor-Power Batteries. Fall and Winter, 1953-1954.
Source: CTC Collector
Fall Savings. Fall and Winter, 1955-56 (love the saddle shoes!).
Source: CTC Collector
Surprising Values. Spring and Summer 1958.
Source: Pinterest
It’s A Pleasure To Serve. Spring and Summer, 1959.
Source: eBay
Good Value – And No “Misteak“. Spring and Summer 1961.
Source: Pinterest
Tickling Values. Fall and Winter Catalogue, 1960-1961.
Source: CDR
Pleasurable Leisure. Spring and Summer 1963.
Source: CTC Collector
A Family Affair. Spring and Summer 1966.
Source: Pinterest
Question Time: Did you have a favourite Cover from this collection? Do any of my readers who their own vintage Canadian Tire Catalogue? Share your thoughts in the comments below.
Want your own piece of Canadian History? Some of the items on eBay, Etsy and the CTC Collector were for sale at the time of this blog post, so you might be able to snag your own catalogue.
