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Tag: 1940’s fashion

Vintage Photos of 1940s Collegiate Life

August is now gone and that means all the kiddies and older kids are back to school. Sigh..bye bye summer.

Going to school was always something I enjoyed and I have some pretty great memories during those years. I do though vividly remember my first dance of University, I was so nervous and excited all at the same time. I just left my small “ish” home town and had moved to the big City of Toronto to live. I had no idea what the future held but I knew that it was never going to be a dull movement, and boy has it not!

Now going with this theme of “Back to school” and since I’m a fan of the 1940s I thought I would like to do a post on what College life looked like during those years. First up I know it looked nothing like my early 2000’s university life, hahaha 🙂

So are you ready to take a class in “1940s Collegiate Style and Collegiate Life” with me as seen thru pictures?

Vintage Photos of 1940s Collegiate Life

Time to move into your dorm (1940’s Photo).  These lovely ladies look fresh-faced and ready to tackle the world. I love the luggage and hat box! And the dress with the Peter Pan collar is a very practical and pretty.

1940s photo of two young college girls in 1940s fashions moving into their dorm. They are holding suitcases and hat boxes.
Source: UMW Centennial

The caption for this 1940’s picture is: Class Officers in front of Gate at University of Mary Washington.

Saddle Shoes! Great skirts and jackets! Look at their hair?! Oh my this photo is simply and truly wonderful. 1940s Collegiate Style right here ladies and gentlemen.

1940s Vintage Photo of 4 women in 1940s hairstyles and 1940s fashion, they are the Class Officers in front of Gate at University of Mary Washington.
Source: UMW Centennial

Studying in the Dorm

Not much in way of great clothing look here, BUT did you notice all the great details in the room? First up, can you see the handsome serviceman on the bookshelf? I saw him instantly! How about that great clock? Do you think it’s Bakelite? I also adore the bread-spreads. Burberry has nothing on these beds.

Further Reading: Vintage Photos of Dorm Life in the 1920s-1960s

1940s vintage photo  of two young women in their college dorm studying.
Source: UWM Centennial

1940s vintage photo of women in a cooking class, making the perfect pie.

Maybe the ladies above were studying up on how to make the perfect pie as seen below? Mandatory for a woman in the 1940s to be able to do, I’m sure.

1940s vintage photo of women in college holding pies that they made in their baking class in college.
Source: UMW Centennial

Time to Join a Club!

Okay this picture has so many fantastic things happening. First up according to the caption on this picture this is “Campus Jane and Campus Joe, members of the University of Miami ‘M’ Club-1946″. Right there I’m in love, how cute is that?!

Next up, their style. When I think of 1940s collegiate style this is EXACTLY what I think of. Saddle shoes (I love my saddle shoes), his collegiate sweater with the M, her wool skirt with cardigan which is just wonderful. Never mind the woman behind them with that great figure and dress. I also think they are too adorable for words. No words!

Further Reading:

1940s vintage photo of a young man and young woman in college both wearing saddle shoes and 1940s fashion. The caption of the photo says: Campus Jane and Campus Joe, members of the University of Miami 'M' Club-1946
Source: University of Miami Libraries Digital

1940s photo of college women playing golf.

Like sports? How about joining the golf club? hahaha “Golf Club”!!! Okay I’m done making silly jokes 🙂

For a fan of vintage clothing this picture has so many amazing things happening in it, I don’t even know where to start? The skirts, tops, shoes, HAIR! So stylish and fantastic to look at and what great form they all have.

1940s vintage photo of young women in college in 1940s fashions and saddle shoes posing with their golf clubs for their Golf Club.
Source: UWM Centennial

Transportation to school

If you did not live in a dorm, how were some of the ways you got to school? Well in this fantastic photo the pretty girl with the great car seems to have her way all set. I’m not sure if the guys are interested in her or the car though?

Can you spot the fun beanie hat and those great shoes on the guys?

1940s vintage photo of a young woman in a 1940s car talking to a college man.
Source: University of Miami Libraries Digital

Or maybe you had to take the bus like these students at Duke University.

1940s vintage photo of a 1940s car and school bus with young women in 1940s fashions from Duke University waiting to take the bus.
Source: Duke Yearlook

Doing your part for the war effort

During the early part of the 1940s a big part of school activities was helping with the war effort. These pretty ladies are collecting scrap at Duke University to “Help rub out the axis with scrap rubber“.

1940s college students doing their part for the war effort
Source: Duke Yearlook

Learning First Ad, very important as you never knew when you might need it. Future nurses?

1940s vintage image of women doing first ad at their nursing college.
Source: Duke Yearlook

Letting off some steam

After a long day of school and studying (and helping with the war effort) it’s always fun to kick up your heels and listen to a good band, like at this welcome Party.

I love the beanies that the Freshman girls were probably expected to wear. I also see some great patterns on dresses.

Further Reading:

1940s vintage photo of young college students watching a band play. They are all wearing beanies as they are freshmen students.
Source: UMW Centennial

How about a dance with your significant other on a Saturday night? These two couples look like they are having fun. I also adore the peplum dress that is longer in the front, I wonder what colour it was?

1940s vintage photo of two couples in college / university dancing together at a school dance.
Source: UMW Centennial

Maybe dancing was not your way of relaxing, so how about a swim with your college chums?

Students at the University of Miami in 1944 enjoying a day off from their studies.

1940s vintage photo fo Students at the University of Miami in 1944 enjoying a day off from their studies. Fantastic 1940s hairstyles and 1940s swimsuits
Source: University of Miami Libraries Digital

And there you have it friends, a peak into 1940s collegiate life. I think they were wonderful photos, during a time that was not the easiest for many of these men and women. Don’t you agree?

Do you have good school memories? Or would you rather just forget they ever happened?

Further Reading: Vintage School posts from the 1920s-1960s (Archived posts)

Liz 🙂

1940s Floral Dresses-Understated Elegance

I’m currently in the middle of the amazing and well written book “1940s-Fashion-The-Definitive-Sourcebook” by Emmanuelle Dirix & Charlotte Fiell and I just read a wonderful section on “why floral (and figurative) patterns in the 1940s were favored“.

1940s fashion the definitive sourcebook

The simple reason stated in the book was that designs with floral or figurative patterns were easy to match up and hence generated less wastage in garment production. In a time when “Make do and Mend” was becoming the norm, this makes a lot of sense.

After the war was over floral could still be found on many of the women of the 1940s because 1. There was still a shortage of fabric for a while after and 2. Floral dresses were an “Understated Elegance”. Not flamboyant, just wonderful as is.

On a personal level I LOVE a beautiful 1940s floral dress and I own a couple personally and I’m always hoping to add more. So lets take a peak at what beautiful floral dresses were available to the ladies of the 40s, shall we?


Disclosure: Some of the links on my blog from Etsy are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 


1940’s Floral Dresses

The 1940’s Images

Let’s start with the stunning woman from the 1940s that I found on Flickr. Her off the shoulder floral gown is simple but just pure perfection on her. I love the black ribbon belt and the ballet slippers with the ties to bring it all together.

1940s vintage photo of a young woman posing for a photo in a an off the shoulder floral dress with a ribbon belt. She is wearing a choker as well.
Source: Flickr-Hans

1940s photo. How stylish is this beautiful woman? Look at that jacket…wow! And her accessories are amazing (I want that purse!). I love the floral pattern in this dress and I’m sure once the jacket came off the dress was just breathtaking on her.

1940s vintage photo of a young woman in a floral dress and stunning 1940s jacket and hat and purse. Fantastic 1940s fashion inspiration!
Source: Flickr-Jasperdo

Beautiful 1940s Floral dresses times 2! Love these two stylish Black ladies posing together on a chair.

1940s vintage photo of 2 Black Women in 1940s Floral Dresses. Super 1940s fashions

Source: Pinterest

1940s photo. From the same Flickr account, the below image is the wonderful woman above’s, neighbours. Well well what stylish neighbours she had! I cannot tell if her dress is really a floral pattern ( I initially thought it was tropical) but does not really matter the pattern is still fantastic.

1940s vintage photo of a man and woman posing together in 1940s fashions. The woman is wearing a pretty 1940s dress and cute peep toe shoes. Our man is in a stylish suit.
Source: Flickr-Jasperdo

1940s photo. One more photo from the same account shows the friend of our floral dress jacket wearing fashionista, two photos above. What a collection of fantastically dressed ladies she hung out with! The floral dress in this photo is beautiful and I love her pose too. I wonder what she is thinking?

1940s vintage photo of a young woman sporting a pretty 1940s hairstyle and 1940s dress in a floral pattern and cute 1940s peep toe shoes.
Source: Flickr-Jasperdo

1940s vintage photo of 4 women in 1940s fashions posing together at a Garden party.

Pick your favourite dress or fashion accessory out of this photo (I can’t, they are all too amazing).

1940s vintage photo of 4 women in 1940s fashions posing together at a Garden party - 1940s patterned & floral summer dresses with hats and handbags

Source: Etsy – LightSilverAndPaper

1940s Photo. First up…COLOUR! And now..what a dress! That green floral pattern is just wonderful on this mother with her son at the beach. I would totally wear that to work or even a night of dancing.

1940s vintage photo of a woman in a green floral dress posing at the ocean with a child. Lovely 1940s fashion inspiration.

Source: Flickr-Ross B. CARE

I have shared this image in a past post (link below) but it’s worth sharing again because her floral dress AND matching headscarf during what I imagine to be a USO dance is a favorite of mine. Another great example of how a simple floral style like this can look just pure perfection.

FURTHER READING: What to wear Lindy Hopping -1930s/1940s Real-Life Vintage Images

1940s vintage photo of people swing dancing in the 1940s. The woman is wearing a floral 1940s dress and matching hair turban / hair scarf.

Examples of 1940s Dresses in Real Life


Now for a small sampling of 1940s Floral Dresses you can buy off Etsy (Updated March 2024)

Vintage Shopping: If the outfit is gone, don’t fret! Etsy is updated daily with 1000s of vintage clothes. Just do a simple search and see what pops up. You can also visit my 1940s Fashion Collection that I update monthly of outfits I like that are for sale on the site. You can find that HERE.


1940’s slinky plum bias cut satin floral asymmetrical dress with all the BEST colors and details of the era.

1940s Fashion: 1940's slinky plum bias cut satin floral asymmetrical dress with all the BEST colors and details of the era

Source: Etsy – traven7

1940s Dress – Homemade Cotton Floral Day Dress.

1940s Dress -  Homemade Cotton Floral Day Dress

Source: Etsy-FabGabs

1940s Dress – Gorgeous 1940s Rayon Crepe Dress in Banded Floral with Heavy, Pleated Skirt.

1940s Dress - The Midsommer Dress - Gorgeous 40s Rayon Crepe Dress in Banded Floral with Heavy, Pleated Skirt

Source: Etsy-FabGabs

Vintage 1940s Floral Print Dress.

1940s Fashion: Vintage 1940s Floral Print Dress

Source: Etsy

Gorgeous 1940’s printed rayon dress. This dress features a unique all over print that has a floral motif and trees in a muted soft blue, green and brown.

1940s Fashion: Gorgeous 1940’s printed rayon dress. This dress features a unique all over print that has a floral motif and trees in a muted soft blue, green and brown.

Source: Etsy

Vintage 1940’s Gray Floral Novelty Print Cold Rayon Day Dress. This is my kind of silhouette.

1940s Fashion: Vintage 1940's Gray Floral Novelty Print Cold Rayon Day Dress WW2 Era

Source: Etsy

Absolutly devine original 1940s swing dress with a floral pattern.

1940s Fashion: original 1940s swing dress with a floral pattern

Source: Etsy

What a wonderful 1940s sun dress. This dress would be perfect for the summer time picnic or to wear dancing on a beautiful night under the stars.

1940s Fashion: 1940s womans floral summer dress
Source: Etsy-Ella and Frank Vintage

The fabric on this dress is actually flowers AND umbrellas. Fantastic! The label states that it is a “Brucewood Custom” dress.

1940s Fashion: 1940s floral dress
Source: Etsy-Planet Claire Vintage

The floral detail is again beautiful but the ruffle detailing really takes this dress to the next level. Don’t you agree?

1940s fashion: 1940s Ethel Lou Jrs cotton dress features a colorful floral print. Ruffle detailing with eyelet trim at neckline and front skirt. Metal zipper up side of dress
Source: Etsy-Tuesday Rose Vintage

Lastly here are a couple of vintage advertisements for 1940s dresses (and one that is not a dress):

1940s Playsuit with matching over skirt. WANT! Love! So cute! Can I also have the adorable hat with the palm tree and fish on it??

1940s womens fashion: 1940s Playsuit with matching over skirt in a floral pattern.
Wakes of Melbourne catalogue, Summer 1946-47

Pretty frocks for all your pinching pennies needs.

BTW if this is a bargain look then sign me up!

1940s cotton house dresses as seen in a vintage catalog page from the 1940s.

And with that ad, that concludes are journey into 1940s florals.

So lovely readers are you a fan of the florals in 1940s dresses? Or do you tend to sway more towards the sequins and simple elegant styles? Or maybe you love them all! Share in the comments section below!

And with that ad, that concludes are journey into 1940s florals.

FURTHER READING:

Liz 🙂