As the temperatures rise and the sun shines brighter, it’s time to start thinking about your summer wardrobe (Summer officially starts June 20th). And what better way to get inspiration than by flipping through the pages of a Sears 1955 Spring / Summer catalog?

From flowy sundresses to high-waisted shorts, this catalog is filled with timeless pieces that still have a place in our closets today. So grab your lemonade, put on your cat-eye sunglasses, and join us as we dive into the world of summer fashion in the 1950s.

(NOTE: click the link above to visit the entire catalog. IT’S HUGE!)

1950s Vintage Fashion as seen in a 1955 Spring / Summer Sears Catalog featuring an image of two women in 1950s full swing skirt floral dresses.

All images from ‘christmas.musetechical.com’

The 1950s Spring / Summer Fashions for Women

“This is the year for dresses with matched accessories”. Parasol & dress for only $8.98.

1950s Fashion / Vintage Summer Outfit as seen in a 1955 Sears Spring / Summer Catalog. The 1950s dress fabric has umbrellas on it that matches her parasol

“This is the year to look smooth. The smooth, slim dress looks smartest in navy or black”. You can also call this style “the wiggle dress”.

1950s Vintage Fashion as seen in a 1955 Spring / Summer Sears Catalog featuring an image of a woman in a 1950s Wiggle Dress

1950s fashion a womens wiggle dress or slim dress as seen in a 1955 Spring Summer Sears Catalog

” This is the year for the Petticoat Dress. Ours are the finest, fullest and most flattering we’ve seen for only $10.98″.

The dress on the right is gorgeous and very on trend for this year as floral dresses are being seen all over town.

1950s fashion - The Petticoat Dress / a 1950s Fit and Flare dress style as seen in a 1955 Spring Summer Catalog from Sears

1950s Fashion: Petticoat Dress / Fit & Flare Dress Style. One of the 1950s dresses is a Floral dress. All dresses seen in a 1955 Spring / Summer Sears Catalog

“This is the year for new elegance in dresses that wash” & “This is the year for pleats and these wash!”

1950s fashion for Spring Sumer 1955 featuring women's 1950s fit and flare dresses and housedress in stripes, polka dots and floral

1950s fashion for women as seen in a 1955 Spring Summer Sears Catalog featuring women dresses with pleats

“This is the year to go formal”. Women’s 1950s evening dresses. AND “This is the year

1950s fashion: Women's 1950s evening dresses as seen in a 1955 Spring Summer Sears Catalog

1950s Fashion: Women's 1950s party dresses in the full skirt style of the 50s as seen in a 1955 Spring Summer Sears Catalog

“This is the year get more for $5.98” (Like a floral swing skirt dress, coat dress or a stripped flare skirt dress). AND “This is the year for Caribana cottons. They’re washfast…won’t shrink over 1%..wrinkle resistant”. LOVE the patterns on the skirts (the one in the middle is drummer boys and they are calling it a ‘dirndl skirt’).

1950s Fashion: Women's Floral Swing Skirt dress, coat dress & flared dress as seen in a 1955 Spring Summer Sears Catalog

1950s Fashion: Women's Full Skirt Patterned Skirts & Patterned Summer Dress as seen in a 1955 Sears Spring Summer Catalog

In these 1950s dresses, you will be able to take them from Spring right into Summer. What one is your favourite (I like the top middle floral dress with the bolero cardigan)?

1950s women's fashions for Spring & Summer as seen in a 1955 Sears Catalog. The catalog page features 1950s dresses in stripes, florals, polka dots and more!

“Skirts & blouses that go together” and “Fashion Separates add up to a versatile wardrobe for city and country wear”.

Love all the combinations of floral full skirts with blouses, blouses with shorts, blouses with capri pants. How fun and a great way to haves o many fun combinations for summer!

1950s Fashion: Women's Fashions for summer that go together and interchange. 1950s skirts with blouses and blouses with shorts or capri pants and jackets. Fun!

“New Junior Cottons” for young Women’s 50’s dresses.

1950s Fashion: Junior Women's Dresses for Summer as seen in a 1955 Sears Spring / Summer Catalog.

‘California styled separates of sportswear denim’. “Sun and fun fashion in brilliant colors to mix or max in the fashion fabric of sportswear…a superior quality denim with new depth and brilliance of color”

These fashions are SO FUN!! Bermuda shorts (love!), pedal pushers, culottes (can I have 2?!), matching bra and shorts, Italian pants and shirt and blouse. You will 100% be the best dressed at your Summer BBQ.

1950s fashion-1950s summer fashions for women featuring Bermuda shorts, pedal pushers, culottes, matching bra and shorts, Italian pants and shirt and blouse. as seen in a 1955 Sears Spring Summer Catalog

The “Sensational New TAB SHIRT” is what caught my eye on this page of fun 1950s tops and blouses. I love the jacket-style look that you can wear open or closed with a belt.

1950s fashion-women's tops and blouses for Summer as seen in a 1955 Sears Spring Summer Catalog

To have a standout Summer dress or skirt, you 100% need to start with a stunning novelty print fabric for your Butterick Pattern design. The “Signed Originals by Famous American Artists” is just what you need!

I love the boat print on the dress at the bottom. What is your favourite?

1950s Fashion: Women's 1950s cotton novelty print fabrics for your 1950s dresses and 1950s skirts as seen in a 1955 Sears Spring Summer Catalog

Women’s 1950s skirts-pleated, tiered, & patterned.

1950s Fashion: Women's 1950s Skirts-Full Skirts with pleats, patterned & tiered as seen in a 1955 Sears Spring Summer Catalog.

Women’s 1950s swimsuits-‘Kerrybrooke Sea Stars’.

Fantastic Women’s 1950s summer shoes (Oxfords, espadrilles & sandals). “Luscious Color!” “Breeze-cool Cotton Play Shoes to wear wherever your summer fun plans take you. Stay-bright colors was as easily as your nylons”.

Further Reading: “Kedettes”-Keds Stylish Women’s Shoe Division

1950s fashion: Women's summer shoes as seen in a 1955 Spring Summer Sears Catalog -Oxfords, espadrilles & sandals.

“Winsome Wedgies”. These wedge Summer shoes will be perfect with any outfit you chose to pair them with.

1950s Fashion: Women's 1950s shoes for Summer-Wedge Shoes as seen in a 1955 Spring Summer Sears Catalog.

1950s Men’s Summer Fashions

“OUTDOOR WEAR for Leisure Hours”. Men’s sports shirts and shorts.

1950s fashions for men-Summer fashions for men shorts and men's shirts from a 1955 Sears Spring Summer Catalog

1950s Men’s Short Sleeve Sport Shirts….”Cool as a Summer breeze”.

‘Sport Style Knit Shirts & Soft, Knit Cotton Terry Cloths shirts for men’.

1950s Fashion: 1950s Men's Sport Shirts for summer as seen in a 1955 Sears Spring / Summer Catalog

It’s swimming time! Summer Beachwear for men. Cabana beach set & swim trunks.

1950s Fashion: 1950s Men's Beachwear-Swim trunks and Cabana sets as seen in a 1955 Spring Summer Sears Catalog.

The “California-Styled Casual Coat & Tropical Slacks” are the perfect look for stylish men in 1955 Summer (and today!).

1950s Fashion: 1950s mens casual jackets, shirts and slacks / pants for summer as seen in a 1955 Spring Summer Sears Catalog.

Thanks for dropping by! Share what your favourite Summer fashions were in the comment section below (or anything else about this topic).

Further Reading: Vintage Summer Blog Posts & Vintage Catalogs (Archived Vintage Inn Blog Posts)

VINTAGE SHOPPING: If you like what you see and you would like to own your own vintage summer fashion piece, I highly recommend Etsy , eBay to do your shopping.

Enjoy your Summer Friends!

Liz

Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase

As vintage fashion enthusiasts, it’s always a joy to learn about the designers who made your favourite pieces a reality (and to see more of those designs). For today’s post, we will dive into the world of one such designer who has left an indelible mark on the fashion industry: Fred Perlberg.

Fred Perlberg was well known for his beautiful party dresses and I’m excited to showcase the vintage ads & real life dress examples of his stunning designs.

Let’s begin!

1950s Fred Perlberg Dress with a tulip / petal bust and a full skirt. Stunning 1950s Fashion inspiration.

Source: Reddit

Further Reading: This post is a series I have done on Vintage Fashion Designers / Brands that I have wanted to showcase not only for my readers but also for myself! Take a read after your done.

Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Fred Perlberg-Dance Originals Designs

About:

Fred Perlberg (1901-1991) began working in the New York fashion industry when he was sixteen. Three years later, at the age of nineteen, he started his own company (around 1920). Fred Perlberg Originals were mid-priced party and dance dresses and were marketed across the United States and Canada. Fred Perlberg retired in 1968, but the company continued with Roger Milot as the designer (Source-Vintage Fashion Guild).

1940s vintage clothing label for Fred Perlberg Dresses — 1940s Clothing Label

Vintage Inn Blog Note: I was unable to find any of his designs before the 1950s (a little bit in the 1940s) anywhere on the web. If any of my readers can shed light on this designer for the missing time periods that would be fantastic! Comment below.

Vintage Fashion Advertising

November 1940 advertisement: “Mountie Red”. Young Hollywood Fashions sponsored by Fred Perlberg, Inc.

1940s evening gowns inspired by the dramatic colors in Cecil B. DeMille, “North West Mounted Police” with Gary Cooper & Paulette Goddard.

1940s vintage advertisement / 1940s Fashions: 1940s evening gowns inspired by the dramatic colors in Cecil B. DeMille, "North West Mounted Police" with Gary Cooper & Paulette Goddard. Dresses by Fashion Designer-Fred Perlberg

“Holiday red…deep, glistening black-more festive this season because of Chromspun”.

In this 1950s ad, the Fred Perlberg designs highlight the Chromspun taffeta in the two gowns. A petal-skirted, matching sequin trim dress & a floor-length, with dramatic back black evening gown.

Chromspun (acetate fiber with the color locked in) is a trademarked product of the Eastman Chemical Company.

1950s fashion ad for Fred Perlberg evening gowns. One 1950s full skirt dress is in red, the other is a stunning black floor length evening gown.

Source: Pinterest

“Here comes the Bride”….This is an original 1956 color print ad for a princess-line wedding dress designed by Miss Lillian of Miriam Modes. Also featured is a long-bodiced bridesmaid dress of Chromspun taffeta with floating back panels, designed by Josephine of Fred Perlberg.

Further Reading – Vintage Photos: The 1950’s Bride

1950s Vintage Ad: This is an original 1956 color print ad for a princess-line wedding dress of Skinner's peau de faille with a deep box-pleated dust ruffle and a crescent inset of sequin-spattered re-embroidered Alencon lace, designed by Miss Lillian of Miriam Modes. Also featured is a long-bodiced bridesmaid dress of Chromspun taffeta with floating back panels, designed by Josephine of Fred Perlberg. Fantastic Vintage Wedding Inspiration!

Source: Period Paper

1950s vintage fashion ad featuring stunning full skirt gowns.

1950s vintage fashion advertisement for Fred Perlberg Dance originals featuring 1950s Circle skirt dresses. Fantastic 1950s fashions!

Source: Etsy-VintageVortex

1950s fashion ad featuring fashion illustrations of Fred Perlberg dresses for weddings, garden and even Halloween parties.

1950s vintage advertisement for Fred Perlberg dresses featuring an illustration of 1950s evening dresses. Fantastic 1950s fashion inspiration.

Source: Etsy-VintageVortex

“Dateline: Holiday Time U.S.A.” featuring pretty nylon tulle evening gowns in full length and waltz length.

1950s vintage ad for women's 1950s evening gowns by Fred Perlberg Dance Originals.

Source: Facebook

1stDibs has the actual dress in the ad above for sale on their website at the time of this blog post. I will share it below so that you can see the stunning details the advertisement just cannot show.

Description: 1950s Fred Perlberg white and Robin’s egg blue rhinestone encrusted strapless gown. Boned bodice. Hundreds of rhinestones really make this dress sparkle. Features layers of white tulle with blue silk satin around the waist (Source).

1950s Fashion: 1950s Fred Perlberg white and Robin’s egg blue rhinestone encrusted strapless gown ! Boned bodice. Hundreds of rhinestones really make this dress sparkle. Features layers of white tulle with blue silk satin around the waist

Real Life Examples of Fred Perlberg Dresses

(avail at time of posting)

Vintage Shopping: I have created a ‘Fred Perlberg Dresses’ Etsy Collection that is updated monthly. Happy Shopping!

(NOTE: If you click on any of the items featured below and they are not available, don’t fret! Hit the search button and see what else is on the websites).

The first Fred Perlberg 1950s dress reminds me of the dresses featured in the last advertisement above. A 1950s Prom Dress / Evening Gown in Taffeta (this one is dusty pink & sky blue (which can be seen in certain light) and tiered netting with a bodice that is boned and gathered. STUNNING!

Further Reading: Prom in the 1940s and 1950s

1950s Fashion: Fred Perlberg 1950s Prom Dress / Evening Gown in Taffeta (this one is dusty pink & sky blue (which can be seen in certain light) and tiered netting with a bodice that is boned and gathered.

Source: Etsy-SadieVain

1950s party dress with matching shawl. The fabric is textured and embossed. It is a strapless style with a heavily boned bodice and a nipped waist. The waist is pleated and the shelf bodice is sheer ivory fabric with a lace trim.

Fashion Note: I’m really starting to notice that Fred really liked dramatic bodices. Pleating, gathers, petal style designs. This will make it easy for all of you when you are out in the world to instantly recognize his designs.

1950s Fashion: A 1950s Fred Perlberg Dance Originals party dress with matching shawl. Fred Perlberg was well known for his party dresses and this is a beautiful example. The fabric is textured and embossed. It is a strapless style with a heavily boned bodice and a nipped waist. The waist is pleated and the bodice is sheer ivory fabric with a lace trim. There is a built in crinoline to give the dress structure but I have also shown it with an extra crinoline. The dress has a metal side zipper with a hook and eye. The shawl has tasseled ends.

Source: eBay

1940s lime green Fred Perlberg dress with beautiful buttons down the front and a sheer ribbon bust.

The ebay listing says it’s a 1950s dress but it reminds me of the dress in the 1940s ad featured further up in this post. Happy to be corrected if I am wrong.

Source: eBay

“Holiday Red” like in another vintage ad featured above. Stunning 1950s Evening Gown with a full skirt and lovely pleated details. Beautiful.

1950s Fashion: A 1950s Fred Perlberg Evening Gown-The dress is a gorgeous red color with spaghetti straps and a pleats off the shoulder sleeves/bertha collar that has a sweet little bow at the center. The bodice is fitted and it has a basque waistline. There are pleated swags on the sides and the skirt is wonderfully full. The dress is ballerina/ankle length and is unlined.

Source: Etsy- WoldsVintage

1950s dress with a fitted bustier boned bodice and a super full circle skirt with fantastic orange swirls on the fabric. A wonderful summer dress!

I am IN LOVE with this dress, but sadly I would not fit in it. But someone should buy it and then show it off to the world!

1950s fashion: a 1950s sundress, strapless by Fred Perlberg featuring orange swirls on the fabric and a full circle skirt.

Source: Etsy-VINTAGEVAVAVOOMZ

1940s dark mauve moire taffeta dress. The dress is unique, featuring side bustles with faux flower bouquet (closeup photo below) and rhinestone embellishments. The dress also has matching, open arm band gloves.

1940s Fashion: A Fred Perlberg 1940s dark mauve moire taffeta dress. The dress is unique, featuring side bustles with faux flower bouquet and rhinestone embellishments. The dress also has matching, open arm band gloves.

Source: eBay

1950s or 1960s emerald green satin fabric with a fitted bodice and full skirt, Fred Perlberg dress. Bodice is completely boned for support and ends in petal-like points of fabric at bust.

Source: Etsy-NostalgiaVintage2

1940s Fred Perlberg silk taffeta evening dress. Once again the cap sleeves and bust area is what stands out in the design of this dress.

1940s Fashion: 1940s Fred Perlberg silk taffeta evening dress with cute sleeves.

Source: Etsy-OffBroadwayVintage

Looking for a “Little Black Dress”? This 1960s Fred Perlberg dress with decorative buttons would be perfect.

1960s Fashion: A Fred Perlberg 1960s dress. Black dress with decorative buttons down the front. Perfect "Little black dress".

Source: eBay

1950s elegant ivory silk chiffon halter gown with large flowers on the fabric. What a statement dress!

1950s Fashion: A 1950s Fred Perlberg elegant ivory silk chiffon halter gown with large flowers on the fabric.

Source: Etsy-GlennasVintageShop

Question Time: Have you heard of this fashion Designer? Do you own a Fred Perlberg piece? What dress did you love above? Share any thoughts about this post in the comments section below.

Further Reading:

Vintage Fashion Designers (Archived blog posts)
Vintage Fashion 1920s-1960s (Archived posts)

Thanks for dropping by!

Liz

Tag: 1950’s fashion

1955 Sears Spring Summer Catalog-The Summer Fashions

The 1950s Spring / Summer Fashions for Women

1950s Men’s Summer Fashions

Vintage Fashion Designer Spotlight: Fred Perlberg Dance Originals

Fred Perlberg-Dance Originals Designs

About:

Vintage Fashion Advertising

Real Life Examples of Fred Perlberg Dresses