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Tag: 1960’s

“Morgans Department Store”- Canadian Vintage History

Recently I went and visited an antique show here in Toronto at a local mall called “Cloverdale“, there was lots and lots of items for sale but nothing mid-century for this gal until I saw a really cool hat box at one of the tables. Seen here…

1950s Vintage Hat Box for Morgans Departmant Store.

The box was not in great condition but after quickly searching the name on the box “Morgans” I discovered that it was a little bit of Canadian history, so I ran back and scooped it up for a steal and a history lesson from its owners.

Morgans Department Store

Brief History of the Store:

Apparently, Morgan’s (formally Henry Morgan & Company) was a Montreal-based Canadian department store chain. The first store was opened in Montreal in 1845 by Scottish immigrant Henry Morgan with a second store not appearing till the early 1950s in the Snowdon section of Montreal. Other stores subsequently opened on the island of Montreal, and several Ontario cities (Wikipedia).

After being open for over 100 years, in the 1960s the Hudson Bay Company purchased Morgans and quickly converted the Ontario stores to “Bay’s”. By the early 1970s the Quebec stores followed suit and that was the end of the brand Morgans….until I found my box! Now we can share in a moment of Canadian history together and bring to life the department store once more.

The Early Days:

Morgans in 1890.

1890s Vintage Photo of Morgan's Department Store in 1890

Morgan’s department store in Montreal decorated for the 1939 Royal Tour of King George VI and Queen Elizabeth. So Elegant.

I wish we could see setups like this again when royalty comes to visit.

1930s Vintage photo of Morgan's department store decorated for the 1939 Royal Tour. Montreal, Canada

Here are some vintage images of other Morgans in the 1950’s

Hamilton’s Greater Shopping Center putting up the Morgans sign. Love the typography.

1950s vintage photo of Morgan's Department store sign going up at Hamilton's Greater Shopping Center
Source: henleyshamilton1.wordpress.com

Interior shots of the Hamilton store being prepared for opening

A miniature milk bar for the kids. Oh my how cute!!

1950s Vintage Photo of a milk bar featuring a display of stuffed animals at Morgans Department store
Source: henleyshamilton1.wordpress.com

Male Mannequins for the store. Kind of creepy I think. Actually really really creepy!

1950s vintage photo of male mannequins at Morgans Department Store
Source: henleyshamilton1.wordpress.com

Group of sales women attending a class to be able to work at Morgan’s.

What marvelous 1940s & 1950s hair all these ladies have.

1950s vintage photo of a Group of sales women attending a class to be able to work at Morgan's Department Store
Source: henleyshamilton1.wordpress.com

Learning how to use the cash register.

1950s vintage photo of two women learning how to use the cash register at Morgans Department Store
Source: henleyshamilton1.wordpress.com

Morgans 1950’s ad for Schiaparelli Hats (1958). Love this! How do I get this hat?

1950s vintage ad for Schiapareli hats being sold at Morgan's Department store in 1958

1950s vintage ad for the Smorgasbord at Morgans.

Hungry anyone? I will have the Roast Beef and Yorkshire Pudding (my fav!).

Gosh could you imagine if a Buffet (then called a Smorgasbord) was $1.19 today? Yikes!

1950s Vintage Department Store ad for a Morgan's Department Store Smorgasbord (aka buffet).
Source: torontoist.com

“As new as tomorrow”….How exciting, I love things that are as new as tomorrow!

vintage department store ad for Morgan's Department store at Eglinton Square.
Source: torontoist.com

Logo Designs:

1950s Morgans logo.

1950s Morgans Department store logo
Source: The Department Store Museum

1970s Morgans after the Hudson Bay took it over (this would be its last logo change).

Vintage Department Stores in Canada -1970s Morgan's Department Store new logo after joining with Hudson Bay Company.
Source: The Department Store Museum

Interesting Fact: It looks like Morgans was the first department store to move into family neighborhoods, as opposed to making a trip downtown to go shopping (as seen below). I’m sure this made many a family lives easier.

This ad makes me giggle. What is with the triangle people??

Vintage Department Store ad for Morgan's Department store at Lawrence Plaza, Toronto.
Source: torontoist.com

And that interesting fact ties in with the knowledge that where I bought the hat box was actually where a Morgans Department store once stood in the 1960s at Cloverdale Mall.  It was under my nose the whole time and I never knew! How exciting!

There you have it friends, a little bit of Canadian History.

Do you have a department store where you live that has been around for years or maybe know of one like Morgans that has come and gone? I would love to hear about it.

Liz 🙂

Ethel of Beverly Hills-Beautiful Vintage Sweaters

About a year or so ago, I purchased a gorgeous cardigan and it has quickly become a standard item in my wardrobe (scroll to the end to see my Ethel cardigan).  The tag said that the brand was “Ethel of Beverly Hills” and a quick search on the internet brought up multiple gorgeous sweaters, each more beautiful than the next.

Ethel of Beverly Hills vintage clothing label on a vintage sweater.

I did find one Etsy seller (MsAnetVTG) who is selling 2 sweaters and she said that “The company was in business in the Los Angeles market from 1958 until the 1960’s, and even back then these sweaters were considered expensive”. So there is your brief brief history lesson on Ethel of Beverly Hills.

However, even though I cannot seem to find any information on them, I still think that their sweaters are absolutely gorgeous and I think I might start to turn into a collector very soon.

Lets take a browse shall we?


Disclosure: Some of the links on my blog from Etsy are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 

Note:If you click on a link and the item you are looking for is no longer available, don’t fret. Etsy & eBay are filled with 1000’s of options and updated daily. Do a search and see what comes up. You just never know what you will find!


Ethel of Beverly Hills

Beautiful 1950s & 1960s Sweaters / Cardigans / Boleros

This Ethel is wool with gorgeous pearls and rhinestones creating the letter “A” I believe. I have seen a couple of sweaters with a letter on it, so I wonder if this was something that made them standout?

Ethel Of Beverly Hills Wool Beige Sweater Cardigan

Etsy seller-MsAnetVTG

As I just mentioned above, here is another beautiful black knit Monogram D bolero sweater.

Ethel of Beverly Hills -Black Knit Monogram D Bolero Sweater.

One more Ethel 1950s Sweater with an 8 inch monogrammed C on the left front outlined in pearls and rhinestones.

1950s vintage womens sweater/ cardiganwith an 8 inch monogrammed C on the left front outlined in pearls and rhinestones from Ethel of Beverly Hills

Source: Etsy

I love the cutouts in this 1950s sweater!

1950s Fashion: Ethel of Beverly Hills 1950s vintage sweater

Etsy Seller-WhynaughtShop

As we move down the list, it’s becoming clearer and clearer that you can’t miss an Ethel sweater can you? They have a very distinct style that was unique to their brand.

Like this wonderful arrow design in this sweater, it’s lovely!

Ethel of Beverly Hills vintage sweater with an arrow design

Etsy Seller-wearitagain

The blue sweater colour is perfect and I love the tree design that is made up of metallic gold stitched with applied pearl discs.

1950s Fashion: Vintage 1950s Ethel of Beverly Hills vintage sweater with a tree stitched into it.

Seller-Poppy’s Vintage Clothing

If your name started with a “C” this would be perfect for you! Well… it’s not actually initials in this knockout number but it almost could be with what we have seen above.

vintage sweater from Ethel of Beverly Hills. featuring a stiched in design.

Etsy Seller-greenthreadsboutique

Now an Ethel that does not fit the mold like the ones shown above….

I LOVE IT!! Vintage 1950s Hand-Knit Black Bolero with Cotton Fringe Accents by Ethel of Beverly Hills

Vintage 1950s Hand-Knit Black Bolero with Cotton Fringe Accents by Ethel of Beverly Hills

Source

A 1950s Cardigan/ sweater in a pretty cream colour that is different from the others above (avail as of April 2023 HERE).

1950s vintage womens sweater/ cardigan by Ethel of Beverly Hills

Source: Etsy

Here is another style similar to the sweater above (this time from the 1960s). I feel as the brand moved into the 1960s they got away from their signature monogram look. Do you agree?

1960s Fashion: Blue mohair cardigan from Ethel of Beverly Hills.

Source: Etsy-AndSheWoreVintage

Here is a picture of one of my Ethel 1950s cardigans. Isn’t it a beauty?

1950s Fashion-Ethel of Beverly Hills 1950s sweater as seen on Liz from the Vintage Inn Blog.

Do you own an Ethel Sweater or did you have a favorite above? Maybe you happen to know the history of this brand? If so, please share!


Vintage Shopping: Do you love vintage cardigans? Then head to my Etsy Collection of vintage cardigans for sale (Including Ethel ones if they are avail).


Further Reading:

Liz 🙂