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Tag: Canadian National Exhibition

Happy Birthday Toronto! Souvenirs of Toronto’s Past

Vintage Toronto: 1960s Original Air Canada Toronto Travel Poster

Today Toronto celebrates it’s 184 Birthday (at time of posting)! Happy Birthday!!! As many of you know my adopted hometown is Toronto and I have lived here since 1999 when I moved here for school and instantly fell in love (with the city and later with my husband). Where I live in the city, I can walk to local groceries, bars, restaurants and public transportation (that takes us to all the fun things in the city). Our little piece of paradise is perfect for our lives and it’s also a GREAT place to visit. So for today’s post I wanted to showcase some cool vintage souvenirs/items from Toronto’s past that one might of collected to remember their visit or time in the big city (p.s. the items below are all for sale at time of this post, if you wish to take a piece of Toronto history home with you).

Lets begin!


Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Note: If the item you clicked on is no longer available, don’t fret! The websites listed are updated daily with new product. Do a search and see what other fun vintage items you might find!


When you visit Toronto, attending the theatre was/is a must! Here is a vintage program from the Royal Alexandra Theatre (still standing) stating the upcoming announcements for the week of Dec 2, 1929.

Vintage Toronto: Royal Alexandra theatre toronto vintage program 1929
Source: Etsy

Inside of the Royal Alex program.

Vintage Toronto: Royal Alexandra theatre toronto vintage program 1929 inside page
Source: Etsy

Soldiers at Royal Alexandra Theatre, Toronto, Canada, which is showing the British film Balaclava (1928) after it was reissued as a talkie (Source).

Vintage Toronto: 1920s Vintage Photo: Soldiers at Royal Alexandra Theatre, Toronto, Canada, which is showing the British film Balaclava (1928) after it was reissued as a talkie
Source: Wikimedia

Postcards were once a very popular way of communicating with friends and family about the fun you were having on vacation (my husband and I still send postcards on our trips). This 1930s Toronto postcard featuring our city hall (this building still stands but is no longer our city hall), is a beautiful example of this mode of communication.

Vintage Toronto: 1930s vintage postcard for Toronto, Canada.
Via Etsy

1920/1930’s Felt Pennant for St. Hilda’s College. St. Hilda’s was founded in 1888 as a women’s college & residence affiliated with the University of Trinity College. Initially St. Hilda’s students took separate pass lectures, but in 1894 all Trinity classes were opened to women. By 1904 the colleges merged with the University of Toronto and eventually would cease to be used as a building for education (Source). The building still stands today.

Vintage Toronto: Vintage Original 1920s Felt Pennant Sewn Letters for St. Hilda's College, University of Toronto
Via Etsy

Vintage 1950s ladies wool school blazer jacket from Northern Secondary School in Toronto (avail as of July 20th, 2022 HERE).

Vintage Toronto: Vintage 1950s ladies wool school blazer jacket from Northern Secondary School in Toronto

Source: Etsy

Sweets for your Sweets-Signed 1930’s Willard’s Chocolates Box. Willards is a Toronto brand that opened it’s doors in 1917 (In 1954 Willard’s was purchased and their named remained till 1968).

Vintage Toronto: 1930s Willards Chocolates Box Vintage Toronto History
Via Etsy

Canadians love their hockey but we also love our Baseball and in Toronto it’s all about the Toronto Blue Jays.

The below item is a Vintage 1930s Novelty Popcorn & Salted Peanuts Glassine Bags – Toronto Made, used at Maple Leaf Stadium.

Vintage Toronto:  Vintage 1930s Novelty Popcorn & Salted Peanuts Glassine Bags - Toronto Made, Used at Maple Leaf Stadium
Source Etsy

Photo of a young boy with 2 members of the 1950’s Toronto Maple Leafs (not the hockey team).

Further Reading: The (Non Hockey) History of Toronto’s Maple Leaf Gardens-Pre 1970s

Vintage Toronto: Toronto Maple Leafs baseball 1950s vintage image
Source: Pinterest

Local magazines are a great way of taking home a piece of the city or country you were in. The Star Weekly magazine was founded by J.E. Atkinson, the publisher of the Toronto Star (newspaper) and began it’s life in 1910. It was an attempt to create a Canadian counterpart to the popular British type of Sunday newspapers. Initially the Weekly was a grab-bag of features, articles by the daily paper’s reporters, advertising and pieces purchased cheaply from syndicates. Before long, however, the Weekly had comic strips, good illustrations and cartoons, and by 1920 it was lavishly using colour (Source).

Vintage Toronto: 1940s Vintage Magazine Cover: Vintage (March 17, 1945) RARE! The Star Weekly | Toronto Star magazine WWII-era issue. Cover of a female soldier.
March 17th, 1945. Source: Etsy

Getting around the city is pretty simple (most times) because of our TTC system, the Toronto Transit Commission. We have streetcars, buses and subways to get you where you need to go and when you need to transfer onto another route, you need to take a ticket transfer. These tickets have been around for years like the vintage 1940s one seen below.

Further Reading: The “Kitschy” 1950s Toronto Subway Song

Vintage Toronto: TTC 1940s Vintage Ticket - Instant Collection- Toronto Transit
Source: Etsy

The T. Eaton Company (Once Canada’s largest department store chain) welcomes you to early 1950’s Metropolitan Toronto. The below guide was created for the American tourist to easily get around the city and point them to the direction of the Eaton’s flagship store.

Further Reading: Fashion Highlights of an Eatons Catalogue-Fall & Winter 1934-35 & Highlights of a Canadian Eaton’s Catalogue, Fall/Winter 1940-1941

Vintage Toronto: Eaton's guide to Toronto in the 1950s. The guide was created for the American tourist to easily get around the city and point them to the direction of the Eaton's flagship store.
Source: Etsy

One more city guide from 1953 calling Toronto, The “Queen City” (never heard this nickname before).Cover Art: Toronto skyline as seen from the Royal Canadian Yacht Club.

Vintage Toronto: 1953 Metropolitan Toronto Vintage Visitor's Guide
Source: Etsy

The Canadian National Exhibition is the last 2 weeks of the summer and is beloved by residents and visitors alike. It’s basically a giant fair, with rides, food building, exhibitors, shows and animals and so much more. The 1950’s souvenior scarf below is a marvelous way to remember the fun that was had.

Further Reading: See Vintage Photos from the Canadian National Exhibition

Vintage Toronto: Canadian National Exhibition 1950s vintage scarf
Source: Etsy

Just like how the CNE marks the end of summer, it also ends today’s blog post. I hope you enjoyed browsing souvenirs of Toronto’s past. Happy Birthday Toronto!

Lastly, if you have been following my blog for a while, you know that I like to post about cool and fun vintage history posts on my city. I have done several over the years, and if you click on the link HERE you can check them all out.

Question Time: When you travel what things do you like to bring back that will remind you of your trip? Let me know in the comments below!

FURTHER READING ON VINTAGE TORONTO:

Liz 🙂

Step Back in Time with The Canadian National Exhibition

I have written about the Canadian National Exhibition (CNE) a couple times on my blog, because it truly is one of my most favorite summer events. The CNE is an annual event at the end of summer held in Toronto and with approximately 1.3 million visitors each year, the exhibition is Canada’s largest annual fair and the seventh largest in North America.

CNE Souvenir Catalogue & Programme Cover, 1955

Source: CNE Heritage

Online, the CNE Heritage has an amazing collection of images & advertisements from its archives and for today’s post I wanted to pull some of my favorites from their collection (1920’s-50’s) and share them with you. Lets begin!

CNE-Vintage Images & Advertisements

Simpson’s Ad In CNE Programme, 1928. The illustration features an amazing Art Deco style 1920s evening gown.

Simpson's Ad In CNE Programme, 1928. The illustration features an amazing Art Deco style 1920s evening gown.
Source: CNE Heritage

CNE Programme Cover, 1931

CNE Programme Cover, 1931 featuring an illustration of a couple in 1930s fashions looking at the program.
Source: CNE Heritage

Suede Shoe Ad in a 1935 CNE Fashion Show Programme. In my personal collection, I have this exact show program.

1930s vintage ad: Suede Shoe Ad in a 1935 CNE Fashion Show Programme. The Ad features a woman in 1930s dress and coat & hat and an illustration of 1930s shoes.
Source: CNE Heritage

CNE Bandshell & Manufacturers Building, 1948.

1940s vintage photo of the Toronto CNE Bandshell & Manufacturers Building, 1948.
Source: CNE Heritage

CNE Guests in 1927. Super 1920s fashions in this crowd photo.

1920s vintage photo: CNE Guests in 1927. Super 1920s fashions in this crowd photo.
Source: CNE Heritage

This poster celebrates the opening of the new Ontario Government Building (now Liberty Grand) in 1926.

1926 Vintage CNE Poster -This poster celebrates the opening of the new Ontario Government Building (now Liberty Grand) in 1926.
Source: CNE Heritage

Hollywood Chimp Show, 1937.

1930s vintage photo of the Hollywood Chimp Show, 1937 at the Toronto CNE aka the Canadian national exhibition
Source: CNE Heritage

1939 CNE Poster-Transportation and Communications Year.

1939 CNE Poster-Transportation and Communications Year. The poster features a family in 1930s fashions in colour.
Source: CNE Hertiage

Auto Show, 1936. Fantastic 1930s cars on display!

1930s vintage photo of the Toronto CNE Auto Show, 1936. Fantastic 1930s cars on display!
Source: CNE Heritage

RCA Victor Display, 1940.

Further Reading: Exhibits & Displays Seen At The Canadian National Exhibition (CNE) From The 1920s-1960s

1940s vintage photo of a RCA Victor Display at the Toronto CNE.
Source: CNE Heritage

1940s photo of 3 young women and 1 man posing in a car for the “Safety Quiz’ of 1948. I think the first part of the quiz should be, “You should always keep your eyes on the road, Yes or No?” Fantastic 1940s hairstyles on our lovely ladies.

1940s photo of 3 young women and 1 man posing in a car for the "Safety Quiz' of 1948. Fantastic 1940s hairstyles on our lovely ladies.
Source: CNE Heritage

Canadian Women at War! 1942 CNE Poster.

1940s Canadian Women at War CNE Program from 1942 showcasing all the ways that Canadian Women are helping the war effort.
Source: CNE Heritage

1940s College Student Fashions of the Day on display in this 1940 photo. I love a good plaid pattern!

1940s College Student Fashions of the Day on display in this 1940 photo. I love a good plaid pattern!
Source: CNE Heritage

Miss Toronto Contest, 1951. Read all about Miss Toronto HERE.

1950s vintage image of women in 1950s bathing suits posing for the Miss Toronto Pageant.
Source: CNE Heritage

Swimming Sensation, Marilyn Bell in 1954 with Roy Rogers & Dale Evans.

From CNE Heritage:

In 1954, a 16-year old high school student named Marilyn Bell became a sensation when she became the first person to swim across Lake Ontario.

She became an instant celebrity, beloved by fans across Canada.

It all began on September 8th, when three swimmers began a 32 kilometre race from Youngstown, New York to the CNE grounds.

American marathon swimmer Florence Chadwick was the favourite, followed by Canadian swimmer Winnie Roach Leuszler; Marilyn was the underdog.

It became clear early in the race that she was a contender, remaining in the water after her competitors dropped out.

Newspapers covered her every stroke through the cold waves of Lake Ontario. After 21 hours, Marilyn made it ashore to the acclaim of the nation.

The following year, Marilyn was the star of the CNE’s “Canadiana” Grandstand show, sharing the stage with American television host Ed Sullivan.

The highlight of the show was Marilyn diving into a specially designed tank of water on stage.

1950s vintage photo of Marilyn Bell with Roy Rogers and Dale Evans at the Toronto CNE
Source: CNE Heritage

Pez Anyone? 1954 vintage photo of the Pez booth at the CNE.

vintage image of a young girl eating pez at the CNE 1954. Pez Anyone? 1954 vintage photo of the Pez booth at the CNE.
Source: CNE Heritage

Defying Gravity in the Rotor! 1953 vintage photo of a carnival ride at the CNE.

Defying Gravity in the Rotor! 1953 vintage photo of a carnival ride at the CNE.
Source: CNE Heritage

Jimmy Durante and young women in 1951 pose together in 1950s swimsuits and summer outfits.

Jimmy Durante and young women in 1951 pose together in 1950s swimsuits and summer outfits.
Source: CNE Heritage

Derby Race, 1950. A fun vintage image of a carnival horse ride at the CNE.

CNE vintage derby race ride 1950 vintage image
Source: CNE Heritage

Even TV’s Lassie made an appearance in 1955.

1950s vintage photo of TV's Lassie With CNE Visitors, 1955.
Source: CNE Heritage

Kitchen World CNE Booth with Marie Fraser in 1955.

Kitchen World With Marie Fraser, 1955 vintage image at CNE
Source: CNE Heritage

And that is it for today’s post friends, I really hope you enjoyed this walk down some of the CNE’s past.

Question Time: Do you have a big fair or exhibition that you like to attend every year? Share in the comments below!

FURTHER READING: A collection of past CNE posts I have done & a link to my Vintage Toronto Archive….

Liz