Late 1930s / Early 1940s Old Fridge Advertisement / Vintage ad for a refrigerator featuring three stylish women standing around the fridge.

From the 1920s to the 1950s, vintage refrigerator advertisements were vibrant, creative and captivating – with promises of ice-cold beverages, stylish designs and reliable technology. These retro ads show us a different world – one that was full of optimism and faith in the power of technology. Jump in and take a look at this fascinating era of refrigerator advertising to gain insights about the culture and expectations of the time. Enjoy!

Vintage Refrigerator Advertisements

1920’s – 1950’s

“Quicker freezing of Ice and Desserts” “Now possible with the Frigidaire Cold Control – an exclusive General Motors development”. 1920 vintage ad.

1920s Vintage ad: Vintage 1929 Frigidaire Refrigerator Print Ad featuring an illustration of a husband and wife with their daughter standing in front of their fridge.

Source: Etsy –AmericanCenturyShop

“Economical, Quality Refrigeration”. 1933 Frigidaire advertisement.

1930s Vintage advertisement: 1933 Frigidaire Advertisement. Economical, Quality Refrigeration.

Source: Etsy – VintageAdReserve

“4 Refrigerators in 1” – 1933 Kelvinator advertisement.

About: Kelvinator was founded on September 18, 1914, in Detroit, Michigan, United States, by engineer Nathaniel B. Wales who introduced his idea for a practical electric refrigeration unit for the home. In 1925, the Kelvinator Corporation produced the industry’s first self-contained electric home refrigerator (Source).

1930s Vintage Advertisement / Old Refrigerator Ad: 1933 Kelvinator Refrigerator Vintage Ad - See the Automatic Electric Refrigerator at the Spring Showing! 4 Refrigerators in 1

Source: Etsy – PlentifulPages

“Stay Silent – Lasts Longer!” – SERVEL The GAS Refrigerator. 1940s vintage ad.

NOTE: In 1998 the “Consumer Product Safety Commission” in the United States issued a statement saying “Government safety experts continue to warn consumers to stop using Servel gas refrigerators manufactured between 1933 and 1957 due to the risk of carbon monoxide leakage in deadly quantities” (Source).

I guess it’s all that GAS that keeps it silent…oops.

1940s Vintage Advertisement / Old Refrigerator Ad: 1940s Servel Refrigerator featuring an image of a 1940s family and open fridge with all the things the fridge can do for you.

Source: Etsy – AmericanCenturyShop

“International Harvester Presents..The Defender Household Refrigerator for Farm or City Home”. 1946 advertisement.

1940s Vintage Ad / Old Refrigerator Ad: 1946 advertisement for International Harvester Defender refrigerator featuring a woman in 1940's outfit & hair posing with her fridge.

Source: Archive.org

“See all you get in this brand-new Frigidaire Refrigerator” – 1948 Frigidaire ad.

1940s Vintage Advertisement: 1948 Frigidaire Refrigerator featuring an illustration of a mother and daughter in front of the fridge in a late 1940s kitchen.

Source: Etsy – VintageAdReserve

“It’s first in food space – Refrigerated from Top-To-Bottom!”. 1948 Kelvinator vintage ad.

1940s Vintage Advertisement / Old Refrigerator Ad: 1948 Kelvinator Refrigerator Vintage Ad.

Source: Etsy – PlentifulPages

“Out in front with everything- New Hotpoint for ’50. World’s Most Convenient Refrigerator!”.

This ad is from the July, 1950 McCall’s magazine. I love the Blue & Green colours and the typography.

About: Hotpoint was formed in 1911 in California and entered the British market in 1920. It is well known for its refrigerators and washing machines. The company, including sister brands Creda and Indesit, at one time produced the largest amount of kitchen appliances in the United Kingdom. The headquarters was in Woodston, Peterborough with about 1,500 people based there making fridges and freezers. The refrigeration plant closed in 2008 (Source).

1950s Vintage Advertisement / Old Refrigerator Ad - Hotpoint Refrigerators.

Source: Etsy – PlentifulPages

1952 advertisement for Rotafrig – Revolving Shelves in your fridge. “Everything at your fingertips”.

I have to say…this would be helpful. Waste of space but helpful.

Source: Archive.org

“Pick a Color from the Rainbow!” “Door handles Color-Keyed to your Kitchen! Exclusive in International Harvester Refrigerators”. -1950s ad.

HOW FUN! Also it appears that the company is trying to make “Femineered” a catchy phrase (It’s seen on multiple ads).

1950s Vintage Ad / Old Refrigerator Ad: International Harvester Refrigerator ad, 1950s featuring Door Handles that are color-keyed to your kitchen.

Source: Flickr

The cool factor keeps coming from International Harvester..Decorator Refrigerator ad, 1953.

Only takes 7 mins and 1 3/4 of yards of fabric to personalize your fridge.

What one would you pick for the front of your fridge?

1950s Vintage ad / Old Refrigerator Ad: International Harvester..Decorator Refrigerator ad, 1953. Chose a cool designer for the front of your fridge.

Source: Design is Fine

“Put Kelvinator in your plan for happy ever after” – 1952 vintage ad.

1950s vintage advertisement / Old refrigerator ad: 1952 Kelvinator advertisement featuring an illustration of a bride and groom and then after they are married enjoying their new fridge.

Source: Archive.org

“Big, new shelves swing all the way out in today’s new General Electric Refrigerator-Freezers”. 1959 vintage ad.

I love the Pyrex that makes an apperance in the bottom left of the ad.

Further Reading: The Vintage Advertising of a 100 year old Brand-Pyrex

1950s Vintage Advertisement / Old Refrigerator Ad - 1959 GE Refrigerator Vintage Advertisement and Freezer ad. Featuring an image of a woman showing all the ways you can put things in your fridge.

Source: Etsy – RelicEclectic

Vintage Refrigerator Commericals

1956 Frigidaire Refrigerator Cold Pantry Commercial (video link).

Kelvinator Refrigerators 1957 commerical (video link).

I hope you enjoyed my latest vintage advertising post. It’s always a blast to step back into time and see what was popular in home decor & appliances. Please share in the comments section below, what your favourite was.

Further Reading:

Vintage Advertising 1920s-1960s (Archived Blog Posts)
Vintage Home Decor Posts (Archived Blog Posts)

Thanks for dropping by!

Liz

Disclosure: Some of the links on my blog from Etsy are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

At Easter time food is very important. Whether it is fun Easter desserts or a yummy ham, someone is always eating something.

Today’s post features all different kinds of vintage Easter advertising from 1940s to the 1960s for all kinds of food (mostly desserts) to maybe inspire you for your own Easter feast.

Let the fun begin!

FURTHER READING: Vintage Easter Advertising 1930s-1950s (various ads)

Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Vintage Easter Advertising

Easter Food 1940’s – 1960’s

1951 Springtime ad for Jell-O Puddings & Pie Fillings. Featuring cool dessert recipes for “Easter Sunday Pie”, “Chocolate Party Pudding” & “Butterscotch Jewel Parfait”. YUM!

1950s Vintage Ad /1950s Easter Advertising from 1951 for Jello Puddings and Pie Fillings featuring a recipe for an Easter Sunday Pie. 1950s Dessert Idea.

Source: Pinterest

Another Jell-O ad from 1946. Featuring an Easter Egg Pudding.

Did you know that Jell-O was scarce during WW2? I did not but the rationing of sugar played a part as the advertisement explains. Even after the end of WW2, Jell-O was still waiting for it to replenish.

1940s vintage Easter Advertising: 1946 Easter Egg Pudding dessert idea.

Source: eBay

So many Easter Ham advertisements out there. I should do a blog post on just ham!

1940s Easter Tradition ad for Swift’s Premium Ham as seen in a 1944 copy of American Home. Making the most of the holiday during wartimes.

Source: Pinterest

“Happier Easter – with America’s Luxury Ham!”. 1949 Armour Ham advertisement.

Source: eBay

“Easy Easter Fun Fare…Swift’s Preminum Ham”. Vintage 1953 Easter Swift’s Premium Ham ad.

1950s Vintage Easter Advertising: 1953 Easter Swift’s Premium Ham Ad

Source: Pinterest

Are you in need of an Easter menu to go with your ham? Then look no further then this 1957 French’s Mustard advertisement.

The Easter Menu:

Relish Tray
Baked Ham with a French’s Mustard Glaze
New Potatoes in their jackets
Sliced Green Beans with Sauteed Almonds
Green Salad
Rhubarb Sherbet with fresh Strawberries
Coffee

1950s vintage easter advertising for french's mustard for your Easter ham featuring an Easter Menu as well

Source: eBay

1951 ‘Duff’s Gingerbread Mix’ vintage ad. “Your youngster will love these cute Easter bunnies and eggs made with my Duff’s Gingerbrea Mix!”.

1950s Vintage Easter Advertisment: 1951 ‘Duff’s Gingerbread Mix’ featuring Easter goodies you can make with Gingerbread mix.

Source: Pinterest

1949 Vintage Easter Advertisement for Dexo sold at A & P featuring a vintage recipe for an Easter Surprise Cake.

FURTHER READING: Vintage Cake Ideas As Seen Thru 1920s-1950s Ads

1940s Vintage Easter Advertisement for Dexo sold at A & P featuring a vintage recipe for an Easter Surprise Cake. ad is from 1949

Source: eBay

You can’t have coloured eggs without food colouring. 1960s ad for McCormick-Schilling Food Colors dye & Vanilla flavor for cakes & cookies.

“Make Easter Gayer, Brighter this Popular, Colorful Way!

1960s Easter Advertising: You can't have coloured eggs without food colouring. 1960s ad for McCormick-Schilling Food Colors dye & Vanilla flavor for cakes & cookies.

Source: Flickr

What would Easter be without Chocolate & Candy? 1957 Brach’s Easter candy ad.

1950s Vintage Easter Advertising: 1957 Brach's Easter Candy Ad

Source: Pinterest

1954 Milky Way Chocolate Easter ad. “Even Easter Eggs want to eat a Milky Way”.

1950s vintage Easter Advertising for Milky Way Chocolate bars featuring Easter Eggs enjoying the chocolate bar

Source: Reddit

What should you do with those Easter Eggs after you cook them and colour them? Why not make a stuffed Eggs & Rice Creole with ‘Snider’s Old Fashioned Chili Sauce’? 1944 Vintage Ad.

1940s Vintage Easter Advertising - What should you do with those Easter Eggs after you cook them and colour them? Make a stuffed Eggs & Rice Creole with 'Snider's Old Fashioned Chili Sauce'. 1944 Vintage Ad featuring a vintage dinner recipe.

Source: eBay

Thank you for taking a look at these fun vintage Easter food ads. If I had an ounce of baking ability in me, I would try to make one of the fun recipes above. But I don’t so I will leave that to my talented readers. Good Luck and have fun!

Please share in the comments section anything you wish to share about today’s post. I love hearing from my readers!

FURTHER READING:

Vintage Easter 1920s-1960s (Archived blog posts)
Vintage Food Posts

Thanks for dropping by!

Liz

Tag: vintage advertising