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Tag: vintage advertising

The Vintage Advertising for Campbell’s Soup Company

I love soup……a lot. Maybe too much. I could honestly eat it morning, new and night. And when my husband goes away on trips or even for just a night he always stocks up on yummy soups for me to eat. He knows me that well. HA!

Now one of the soups that has a strong hold on my childhood memories and is still a staple in my home today is Campbell’s Soup. I remember it being served when I was sick (chicken noodle), when I wanted grilled cheese and tomato soup and it is in my mom’s famous tuna casserole (nothing is better). It truly was & is loved.

So for today’s post I wanted to show a bunch of vintage Campbell’s soup ads from the 1920s-1960s that I found on the internet. Maybe it will bring back some nostalgia for some of my readers as well as give you ideas for your next dinner.

Let’s see what I found!

SEPTEMBER 24TH, 2024 UPDATE: Campbell’s Soup has removed the “Soup” out of their name to better represent all the items the company sells.

1920s vintage ad for Campbell's Tomato Soup

Source: eBay


Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 


Brief Early History of the Campbell’s Soup Company (Source):

The story of Campbell Soup began more than 140 years ago when Joseph Campbell, a fruit merchant, and Abraham Anderson, an icebox maker, formed the Joseph Campbell Preserve Company in Camden, New Jersey producing and selling canned fruits and vegetable preserves.

It wasn’t until 1897 that the concept of condensed soup was born with much thanks to John T. Dorrance. Condensed soup revolutionized how North Americans could easily and quickly feed their families with affordable, delicious and nourishing soup.

The new condensed soup was easier to transport and by reducing the quantity of water, the volume of an individual can was greatly reduced which made it economical.

Soon the Company expanded to 21 kinds of condensed soups, all of which sold for 10 cents a can.

1918 Campbells Soup vintage ad

1918 Campell’s Soup Ad. Source: Vintage Ad Browser

Campbell’s Soup Comes to Canada!

On November 28, 1930, the wholesome, convenient goodness of the famous “red and white label” finally came to Canada. Nine months later in New Toronto, just north of Lake Ontario, Campbell’s Toronto Plant opened its doors and quite literally fired-up the kettles!

Some can still remember the early days, when the start of tomato soup production season marked the town with “help needed” notices written on the sidewalks of Lakeshore Boulevard in chalk.

John Baycroft drives his wagon southbound onThird Street in New Toronto in the late 1940s. Behind him is the 1931 Campbell’s Soup plant at 60 Birmingham Street, which still operates there today. – Courtesy/John Baycroft

John Baycroft drives his wagon southbound onThird Street in New Toronto in the late 1940s. Behind him is the 1931 Campbell’s Soup plant at 60 Birmingham Street, which still operates there today. - Courtesy/John Baycroft

Source: Toronto.com

Cook with Campbell’s!

The idea to use condensed soup in recipes originated in a cookbook entitled “Helps for the Hostess” that was published in 1916

Campbell Soup Kids Helps for the Hostess 1916 recipes menus table settings holidays Joseph Campbell Company booklet staple bound illustrated

Source: Etsy

After the Second World War, Campbell home economists cooked up recipes like “GREEN BEAN CASSEROLE” (Created in 1955) that fed scores of baby boomers and became classic dishes that live on today.

Campbell's Green Bean Casserole recipe

Source: Pinterest

Last fun bit of history!

The classic red-and-white can design used by many Campbell’s branded products has become an American icon, and its use in pop art was typified by Andy Warhol’s series of Campbell’s Soup Cans prints (Source).

Andy Warhol's series of Campbell's Soup Cans print

Source: MoMA

Vintage Advertising for Campbell’s Soup Company

Now it’s time for the vintage ads!

1928 Campbell’s Vegetable Soup ad. “Why women like this modern way for “Making” Vegetable Soup”.

Vintage 1928 CAMPBELL'S Vegetable Soup Food Kitchen Art Decor

Source: eBay

1929 Vintage Ad. “Eat your vegetables children! They are good for you”!

1929 CAMPBELLS SOUP AD Original Soup Advertisement

Source: Etsy

“4 delicious ways to give your child more milk: Tomato Soup, Pea Soup, Celery Soup and Asparagus Soup”. 1937 Vintage Ad.

4 delicious ways to give your child more milk: Tomato Soup, Pea Soup, Celery Soup and Asparagus Soup". 1937 Vintage Ad.

Source: Flickr

“When they come for a minute and stay for a meal. Your’re always ready when you’ve Campbell’s Soups on hand-tempting, nourishing, satisfying. 1930s Vintage ad.

Vintage 1930s Campbell's Soup Food Ad  - Vintage Dinner Idea

Source: Etsy

“Soups….with IDEAS! Here are tempting dishes to go with each soup”-1944 Vintage Ad.

Examples of what to serve with Chicken Soup:

  • Stuffed Green Peppers
  • Frankfurter and potato salad

Examples of what to serve with Pea Soup:

  • Jellied Tomato and Chicken Salad
  • Corn Fritters with Bacon

Examples of what to serve with Vegetable Soup:

  • Creamed eggs on Toast
  • Chicken Shortcake

Further Reading:Vintage Cooking Recipes as seen in Vintage Ads from the 1930s-1950s

Vintage Recipe: 1944 Campbell's Soup Ad Soups with dinner Ideas

Source: eBay

1945 Vintage Campbell’s Soup Ad: “Wouldn’t I be silly to make it myself?”.

Liz Note: Her hair is so cute in this ad!

1945 Campbell's Vegetable Soup-Silly To Make Yourself Original 13.5 * 10.5 Magazine Ad

Source: Etsy

1945 Campbell’s Soup Christmas Print Ad- “3 Cheers for Mother”.

Vintage 1945 Campbell's Soup Christmas Print Ad - Vintage Dinner Idea

Source: Etsy

Vintage 1951 Campbell’s Soup Print Ad – “Soup for Lunch”. Survey says it’s the favorite noon dish! What is your favorite combo?

Further Reading: A Nostalgic Look: Vintage Back-to-School Photos and Ads from the 1930s-1960s

Vintage 1951 Campbell's Soup Print Ad featuring a 1950s housewife with her son.

Source: Etsy

1950s Vintage ad. Are you a Tomato Soup with water kind of person? Or a Cream of Tomato with milk person? I’m the cream kind.

1950s Vintage Campbell's Soup vintage ad featuring tomato soup

Source: Etsy

Campbell’s Tomato Soup Recipes, 1958. “Red, hot’n rave dishes-Tomato Soup Specials”.

  • Tomato Barbecued Chicken
  • Baked Creole Pork Chops
  • Chili Meat Balls
Vintage Ad Print Campbell's Tomato Soup Recipes, 1958 vintage recipes

Source: eBay

1952 Vintage ad for Campbell’s Clam Chowder.

Collectible Campbell's Soups original 1952 Ad for clam chowder

Source: Etsy

“Souper Special Budget Beaters” – Campbell’s Soup Ad from 1959 featuring recipes for a ‘Souper Casserole’ & a ‘Souper Scramble’.

1950s vintage ad: "Souper Special Budget Beaters" - Campbell's Soup Ad from 1959 featuring recipes for a 'Souper Casserole' & a 'Souper Scramble'.

Source: Etsy-VintageVirus

1964 Campbell’s Soup Home Economics Department Tested Recipes:

  • Biscuit Chicken Pie
  • Casserole Italiano
  • Pork Chop & Potato Scallop
1964 Campbell's Soup Canned Food Cooking Recipes Vintage Photo PRINT AD 1960s

Source: eBay

Hope you enjoyed these fun vintage ads!

Share your favourite soup or soup recipe using Campbell’s in the comments section below.

Further Reading: Vintage Food Blog Posts 1920s-1960s (Archived posts).

Liz

Vintage Advertising from a May 1939 Better Homes & Gardens Vintage Magazine

Hi Readers! We are digging right back into the collection of vintage magazines I received from a fellow collector recently. The first post in this gold mine of magazines series was entitled “A Vintage Magazine: McCall’s April 1943 Edition (go check it out after this post if you did not see it) and today’s post is featuring the Vintage Advertising from inside a May 1939 Better Homes & Gardens Magazine (seen below).

Let’s see what fun items were being advertised in May’s edition…….

Vintage Magazine-May 1939 Better Homes & Gardens featuring a little girl putting her shoes on in her bedroom.

May 1939 Better Homes & Gardens Vintage Magazine

The Vintage Advertising

Campbell’s soup has always been a staple in my home growing up and even today. I just love it and it’s probably because I am a HUGE soup fan. Now the choices for soup brands are endless, but Campbell’s seems to still be “The Pick of the Pantry” for my homes, even today. Not just in 1939 as per this vintage ad.

1930s Vintage Food Ad for Campbell's Tomato Soup fdaturing a mom and son in the kitchen.

General Electric Refrigerators in the 1930s were…”Beautiful”; “Thrify”; and “A Bargain!”. What a win for everyone!

1930s Vintage ad for General Electric Refigerator featuring an illustration of a man choosing a fridge and giving it first prize.

1930s Vintage Ad for Hellman’s Real Mayonnaise featuring a Garden Patch Salad recipe AND tips on how to make your husband eat a salad (oh boy Ha Ha!).

1930s Vintage Food Ad (1939) for Hellmann's Mayonnaise featuring a vintage salad recipe and an illustration on how to be a good housewife.

Not a smoker myself, but you could not open any magazines from the mid century and earlier without seeing a cigarette ad, typically featuring a pretty woman. Our 1930s vintage ad for Chesterfield Cigarettes is no different.

1930s Vintage Ad Illustraton for Chesterfield Cigarettes featuring a pretty 1930s woman with a top hat of smokes.

“Hoover is Years Ahead!” – 1939 Hoover Vacuum vintage ad.

1930s Vintage Ad for Hoover Vacuum featuring a dog and a 1939 Living Room

I’m a big fan of vintage cars from the late 1920s up to the end of the 1960s and the Hudson is right up there as a fav. Wow what a beauty of car! I can 100% believe the slogan “Once you drive a Hudson, No other car will do!”.

1930s Vintage Car Ad for a Hudson 1939.

“Treat your Home like an old Friend”…give it lead paint! Dutch Boy Lead Paint vintage ad.

1930s vintage ad for lead paint for your home.

I love late 1930s -1950s Linoleum flooring, it’s just so darn fun! Nothing like what you see today.

1930s vintage ad for Linoleum flooring

More Linoleum flooring advertising (from Armstrong) featuring a 3-way kitchen! Wow Cool! Sewing corner, study corner and the kitchen. Mom can keep an eye on you at all times!

More Linoleum flooring advertising (from Armstrong) featuring a 3-way kitchen! Wow Cool! Sewing corner, study corner and the kitchen. Mom can keep an eye on you at all times!

Did you know that Lysol Disinfectant has been in business since 1889 and was created by Gustav Raupenstrauch to help end a cholera epidemic in Germany? I did not! So I was quite surprised to see this cute vintage ad asking “how safe are a Mother’s Arms?” in this magazine.

Vintage Lysol Disnfectant ad featuring a young mother holding her toddler. 1930s Vintage ad.

In the 1939, Miracle Whip Salad Dressing was a fan favorite with all 5 of our women shoppers (especially Jean who brought up an angle nobody else saw…buy a larger size to save!).

1930s vintage food ad for Miracle Whip Salad dRessing by Kraft.

Mmmmm an Orange Glace Cake vintage recipe using Pillsbury Best Flour (not dough just yet). “The best baking Prize is a delighted husband!”.

1930s vintage food ad for Pillsbury's best flour

1939 Vintage Ad for Pittsuburgh Paint-Paint Yourself A New Home! Check out that bedroom with all the animal prints, how groovy for the late 1930s.

1930s vintage ad for Pittsburg Paints featuring a 1939 bedroom, bathroom kitchen and house illustration

Do you need inspiration for you next home remodel? Then look no further then these 1930s rooms featuring Pittsburgh Glass. I LOVE the “Build the outdoors into your home” room # 1. What is your favourite? Share in the comments section below.

1930s vintage ad for Pittsburg Glass featuring different rooms in a house for home decor inspiration.

A bad breakfast really can throw off you whole day and is truly important to do well at your job. A Shredded Ralston breakfast cereal ad.

1930s vintage food ad for Shredded wheat called Ralston. Featuring a cartoon of a husband and a wife.

Here is another company I did not know was around in the 1930s..Simmons Beautyrest Mattresses. So cool! And this ad is so luxurious, makes me want to run out and buy one today!

1930s vintage ad for Simmons Beauty rest mattress-1939. Featuring super 1930s fashions.

“Every house needs Westinghouse”. Vintage ad for Westinghouse Electirc Ranges, which helps mom to be a “Swell Cook”.

1930s Vintage Ad for Westinghouse Electric Ranges featuring a mother cooking and baking for her family.

This ad made me giggle, so I just had to share it with all of you. “Pineapple goes to a party…planned or impromptu”. You can never fail when you bring the Pineapple to the bridge parties, or to feed unexpected guests. Everyone will be happy!

1930s Vintage Food ad for Canned Pineapple from Hawaii.

The last vintage ad for this post is for ‘Heinz Pure Cider Vinegar’ featuring 4 different salad recipes you can enjoy with your vintage vinegar (say that 4 times fast. HAHA). Those salads look……interesting, but I’m sure they taste wonderful!

1930s Vintage ad for Heinz pur Vinegars-Cider Vinegar a vintage vinegar. The 1939 features 4 salad recipes you can enjoy with this topping.

Well friends, that is the end of today’s post featuring some fun vintage advertising from my May 1939 Better Homes & Gardens vintage magazine. Share what your favourite advertisements were in the comment section below.

Further Reading:

Thanks for dropping by!

Liz