This Sunday, Canada turns 151 (Happy Birthday Canada!) and as many of you know I’m a born and raised Canadian Vintage Gal and I love to show off my beloved country thru many of the vintage posts I share here. So for today’s post I have put together a collection of Vintage Canadiana that I found online. Enjoy!

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Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Roundup of Fun 1940’s & 1950’s Canadiana

Vintage Canadian Affairs Reconstruction Supplement Number 7 – Mining In Canada. Published for the Canadian Armed Forces by the Canadian Information Service….issued January 1946.

About:

This booklet features information on Canada’s booming Post War mining industry and how to get involved.

“Canadian Affairs Reconstruction Supplements are intended for those in the Services who want to discuss realistically the Canada in which they will work after the war. The Supplements are prepared by the Wartime Information Board and will appear fortnightly, alternating with the regular issue of CANADIAN AFFAIRS.”

It is part of the Canadian Affairs series issued to WW2 veterans returning home from service overseas and to people emigrating to Canada. The topics in the series range from Canadian politics, starting a business, investing, returning to school, avoiding scams, etc.

This Etsy seller is selling each one individually that you see in the below photo. Check out her page HERE.

Vintage Canadian Affairs Reconstruction Supplement Number 7 - Mining In Canada - 1940s Era Post War Time Veterans Booklet — Source: Etsy

1950’s Forestville Wall Clock-Made in Canada. So cool looking!

About:

The Blackforest Clock Company of Toronto, Ontario was founded by Leopold and Sara Stossel in 1928 and imported their clocks from Germany and sold in thru jewelery and department stores across Canada. Renamed Forestville Clock Company in 1941.During the war years this company imported its clock movements from England, the United States, and even France. However, starting in the mid 1950s German factories again became the source of most Forestville clocks (Source).

I believe you can still buy Forestville clocks today according to the website where I found info on this Canadian Brand (If any of my readers have info on this please share in the comments below).

1950s mid century Forestville clock — Source: Etsy

The Pride of London, Ontario! Guy Lombardo and His Royal Canadians, Vintage 1950’s Concert Program.

Further Reading: Guy Lombardo-Canada’s Famous Big Band Leader

Guy Lombardo 1950s Concert Program Vintage Collectible — Source: Etsy

Guy Lombardo 1950s Concert Program Vintage Collectible Inside — Source: Etsy

1950’s Wooden Bear Brooch from Banff, Alberta. Banff is the best! It is so pretty there.

Further Reading: Vintage Travel To Do List: Fairmont Chateau Lake Louise

1950s vintage wooden brooch of a bear and advertising Banff, Alberta Canada — Source: Etsy

Canadian Engineering Construction Toy Set, 1950’s by Multiple Toy Makers.

Vintage Canadian Engineering toy set 1950s — Source: Etsy

Montreal is a must see when you visit Canada. It’s truly beautiful and feels like you have stepped out of Canada into Europe. Below is a collection of 18 vintage snapshots that you could of purchased when visiting the city.

Montreal Canada vintage photo album. — Source: Etsy

Montreal Canada collection of vintage photos — Source: Etsy

1950’s / 1960’s brass hand painted enamel Canadian souvenir charm of Vancouver, BC.

Time to hit the road and visit Ontario (my province) with this 1958 Road Map (I’m sure this map looks very different from today’s roads).

Further Reading: Vintage 1950s Travel Brochures & Pamphlets

1958 Ontario Official Vintage Road Map — Source: Etsy

This is a brand new discovery for me and I went to school for Fashion. Canada once had a magazine entitled “Women’s Reporter-The National Magazine for the Fashion Industry“. Here is the January 1948 Cover.

Do any of my readers remember this magazine? Share in the comments below if you do.

Vintage Magazine Canadian Women's Reporter January 1948 — Source: Etsy

Late 1940s fashions for Women on display, including an Emma Domb design (who I have done a blog post on!).

Further Reading: Vintage Fashion Designer Spotlight: Emma Domb

“Wanted Magazines for our fighting Men”. 1940’s Original Canadian Propaganda poster.

We have now come to the end of my vintage Canadiana roundup. I hope you enjoyed the post (share what you liked in the comments below) and Happy Canada Day to all my Canadian Readers!

FURTHER READING: Vintage Canada Blog Posts from the 1920s-1960s (Archived)

Liz

Labatt Brewing Company Limited was founded by John Kinder Labatt in 1847 in London, Ontario (my mothers home town). Today it’s no longer a Canadian owned company but still very much part of Canadian life.

For this weeks post I wanted to show off some of the vintage advertising from it’s beginning days to the 1960’s when Labatt’s was still a Canadian brand. So please join me on this adventure down beer advertising lane.

Labatts London Ale Vintage Beer Advertising — Source: Wikipedia

The Vintage Advertising of a Canadian Beer Brand-Labatt’s

Cool Vintage Labatt Beer History (Source):

In 1847 the company produced 1,000 bottles of beer in its first year. Today, Labatt is a proud member of the global Anheuser-Busch InBev family and brews a total of about 10 million hectolitres annually – the equivalent of more than 350 million bottles of beer to customers across Canada.

1919 Labatt Beer vintage advertising — 1919 Ad. Source: Tavern Trove

In 1876, Canada’s first prime minister, Sir John A. Macdonald proposed a “national policy” to protect domestic manufacturers from foreign competition. It was the same year that Labatt took on the competition at the World’s Fair in Philadelphia and proved that not all Canadian manufacturers needed protection: The fair attracted brewers from all over the world – but when the judging was done, Labatt had bested them all, when its India Pale Ale won the gold.

Vintage John Labatt Ale & Stout advertisement from the 1970's. — Source: Strategy

1932 Labatt received a powerful and instantly recognizable identity when its bright, bold red, aerodynamicly designed streamliner trucks first appeared.

1930s Vintage Truck: Labatt's Brewing Company 1939 tractor trailer beer delivery truck — Source: Pinterest

Labatt's delivery truck vintage truck as seen at Expo 86 in Vancouver, BC.

When the Second World War broke out, Labatt stepped in and supplied “cold comfort” to soldiers fighting in Europe, North Africa and East Asia. They did the same during the Korean War, when Labatt sent its Anniversary Ale – which was subsequently renamed “50” (to celebrate it’s 50’s anniversary under the leadership of the grandson’s John S. and Hugh Labatt) – to the Canadian troops who were fighting for the United Nations.

1950s Vintage Ad for Labatt's 50 Pale Ale Beer featuring an illustration of men and women sailing. — Source: Brookston Beer Bulletin

1946- In the immediate aftermath of World War II, Labatt develops a program to train amputee veterans to be drivers; the instructor is Fred Hamilton, a World War I amputee.

1940s vintage photo: Labatt's brewing amputation driver training program 1946 — Source: UWO.ca

Now it’s time for more vintage beer advertising!

1950s /1960s vintage ad for Labatts 50 Ale Beer featuring an illustration of people — Source: Pinterest

1934 Print Ad. “Labatt’s India Pale Ale – When you serve Ale to people who know see that it’s brewed in the old country tradtion:.

Labatt's 1934 vintage beer ad — Source: UWO.ca

Bottom’s Up! “Easy-Going ’50’ Ale”

Labatts 50 Ale Beer vintage alcohol advertising — Source: Retro Metal Signs

1954-“For an UnBEARable thirst, there is only one cure…Labatt’s Pilsener.”

1950s Vintage Ad: Labatt's Pilsener Beer John Labatt Ltd. London Ontario Canada

1954. “It’s lighter than Ale, it’s drier than lager”.

1950s vintage ad for Labatt's Pilsener Beer (1954) — Source: Tavern Trove

1955. “Mmmm! So Light!”

1950s Vintage Ad for Labatt Pilsener Beer from 1955. — Source: Tavern Trove

1958 “Friendly” Beer & Backyard Party.

1950s vintage ad for a 1958 Labatt's Beer advertisement featuring beer for your backyard BBQ. — Source: Brookston Beer Bulletin

Meet Me at the Fair! Expo 67 in Montreal Canada.

1960s vintage ad for Labatt Beer at expo 67 — Source: Expolounge

This last image is not an ad, but it was just so cool I had to share.

In the early 1940s, Labatt employees put together an official company songbook, which included the anthem “Glorious Beer” (Source). The below image is from 1942.

If any of my readers have heard this song, please share in the comments below I’m very curious to know what the words were. Thanks!

Labatt Beer Songbook Vintage Advertising 1940s — Source: UWO.ca

And that my friends is just a “taste” of Labatt’s Brewery so I hope you had fun learning a bit about this beer. If you are interested in learning more, please visit UWO’s full timeline website on this brand. It’s quite well done and very interesting. You can see it HERE.

Question time: What was favourite Ad (or image)? Have you heard of Labatt’s beer? Fan? Not a Fan? Share in the comments below!

Further Reading:

Liz

Tag: vintage Canada

Happy Canada Day! Roundup of Fun 1940’s & 1950’s Canadiana

Roundup of Fun 1940’s & 1950’s Canadiana

The Vintage Advertising of a Canadian Beer Brand-Labatt’s

The Vintage Advertising of a Canadian Beer Brand-Labatt’s

Cool Vintage Labatt Beer History (Source):

Now it’s time for more vintage beer advertising!