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Tag: vintage eatons catalog


Oct
2018

Fashion Highlights of an Eatons Catalogue-Fall & Winter 1934-1935

categories: Vintage Advertising, Vintage Fashion
1930s Fashion: 1934 -1935 Womens Fashion for Fall and Winter Eatons Catalogue Dresses colour illustration

I love a good vintage catalogue as they are excellent examples of what the average person was purchasing for their homes and closets. 

Now if you are not lucky enough to own one of these pieces of history, the Library and Archives of Canada has a large collection of online catalogues for lovers of all things vintage (like all of us) to browse and share. And for today’s Eatons Catalogue I would like to do just that.

So without further adieu….

Discover the glamorous world of the 1930s with our exclusive look at the Eatons Fall and Winter 1934-1935 catalogue! From elegant dresses to timeless accessories, get ready to dive into the style secrets of yesteryear.

Fashions of an Eatons Catalogue-Fall & Winter 1934-1935

Let’s see what fashions were inside the Fall & Winter 1934-1935 book:

1930s Vintage Catalog: 1934 1935 Womens Fashion for Fall and Winter Eatons Catalogue

1930s Dresses & Coats for Young Girls and Women

1930s Fashion: 1934 1935 Womens Fashion for Fall and Winter Eatons Catalogue Dress and Coats

What a fashionable little girl you could have. 

1930s fashions for Girls as seen in a Fall Winter Fashion Eatons Catalogue

The mini versions of adult women’s outfits for young girls is pretty fun to look at.

1930s fashins: 1934 1935 Young Womens Fashion for Fall and Winter Eatons Catalogue Dress and Coats

You can’t go wrong with any of these beautiful blouses and pullovers. 

1930s fashion: 1934 1935 Womens Fashion for Fall and Winter Eatons Catalogue Sweaters and Blouses

1930s skirts, breeches and skiing outfits for women.

1934 1935 Womens Fashion for Fall and Winter Eatons Catalogue Skirts and Skiing outfits

Smart Sports outfits are a MUST when stepping outside to do sports things. 

1930s Fashion: 1934 1935 Womens Fashion for Fall and Winter Eatons Catalogue Skirts and Skiing outfits

1930s formal fashions. The Bottom right dress in the black and gold is my dream dress. Stunning!

1930s fashions: 1934 1935 Womens Fashion for Fall and Winter Eatons Catalogue 1930s formal wear dresses.

Keep in mind the time…1930s dresses that help a woman appear slimmer.

1930s fashion: 1934 1935 Womens Fashion for Fall and Winter Eatons Catalogue Dresses for plus size ladies

1930s dresses for average and larger women (they all look slim to me).

1930s fashion: 1934 1935 Womens Fashion for Fall and Winter Eatons Catalogue Dresses for plus size women

1930s Accessories-Purses, Hats, Gloves and Shoes

1930s fashion: 1934 1935 Womens Fashion for Fall and Winter Eatons Catalogue handbags and purses

What I LOVE about 1930s hats is the “tilt” that was so fashionable. Everyone looks likes a movie star in them. 

1930s Fashion: 1934 1935 Womens Fashion for Fall and Winter Eatons Catalogue featuring hats for women

Berets are so very “IN” right now and these “In Star & Maple Leaf” designs are sure to turn heads.

1930s fashion: 1934 1935 Womens Fashion for Fall and Winter Eatons Catalogue featuring Berets, women's hats and trimmings

Women’s elegant gloves, and children’s gloves and mittens.

1930s fashion: 1934 1935 Womens Fashion for Fall and Winter Eatons Catalogue 1930s womens and kids gloves

Stunning women’s 1930s shoes and one set of boots. Gosh these are beauties!

1930s Fashion: 1934 1935 Womens Fashion for Fall and Winter Eatons Catalogue 1930s womens shoes and boots

I adore a “Rainette” Boot and I wish that they were available today to make my ugly rain boots fashionable again. Don’t you agree?

1930s fashion: 1934 1935 Womens Fashion for Fall and Winter Eatons Catalogue 1930s womens slippers, rain boots and shoes

Cosy Undies for Comfort and Dainty Lingerie for Charm

Further Reading: Vintage Pajamas & Loungewear of the 1920s-1950s

1930s fashion: 1934 1935 Womens Fashion for Fall and Winter Eatons Catalogue 1930s Underware, Lingerie and Pajamas

Real silk hose, seamless, full fashioned and more!

1930s fashion: 1934 1935 Womens Fashion for Fall and Winter Eatons Catalogue 1930s silk hosiery

Corsetry that controls and supports.

1930s Fashion: 1934 1935 Womens Fashion for Fall and Winter Eatons Catalogue for women's Corsets

That is it for this week, but I hope you enjoyed a look into Womens Fashion of 1934 & 1935 (I know I sure did and I’m sending off my order right now. ha!).

Did not see something you were hoping to see? Don’t worry! I will be posting more items from the Catalogue on another future post because there just was so much content (over 300 pages of items). So stayed tuned.

If you would like some further peaks into a vintage Eatons Catalogue, check out my past blog post ‘Highlights of an Eatons Catalogue, Fall/Winter 1940-1941‘. It’s filled with loads of goodies as well. 

Question Time: What was your favourite item for sale? Share in the comments below!

Liz

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1930s Womens Fall and Winter Fashion Collection of Fashions from Eatons Catalog by www.vintageinn.ca


Jan
2016

Highlights of a Canadian Eaton’s Catalogue, Fall/Winter 1940-1941

categories: 1940s, Vintage Fashion, WW2

Today’s post is about my Eaton’s Catalogue Fall/Winter of 1940-1941 that I picked up at the Toronto Vintage & Antique show last year. The catalogue was in great shape, considering it’s age and is filled with many wonderful images.

1940s vintage cover of an Eatons Catalogue 1940-1941 Fall Winter featuring a woman in a 1940s winter jacket and winter hat.

Some background information about this specific catalog:

What is interesting about this catalogue as you are about to see, is that at the time of the creation of this book Canada has been involved in the war now since Sept of 1939, so we are moving into year 2. However when you look inside the book you would NEVER of know there was a war on expect for some teeny tiny little hints (which I will be showing you).The catalog is filled with furs, silk, every piece of machinery you can find, rubber tires etc. etc. etc.

Why was it like this?

Well after some poking around I found out that Canada did not start coupon rationing till 1942 (we did have in place a system called ‘Honour Rationing‘ at the time of the creation of this book. How Canadian of us), and clothing items like Silk started to be rationed in the later part of 41’ so it would make sense that the Eaton’s catalogue would carry on like it always had because nothing had really changed at this point.

Now onto the shopping!

Canadian Eaton’s Catalogue, Fall/Winter 1940-1941

Our first grouping of ladies are sporting ‘that better-dressed’ look at an in-expensive price’. I would love the second last 1940s dress on the right.

1940s vintage photo of a Eaton's 1940-1940 Fall / Winter Catalogue featuring a collection of women's 1940s dresses. Fantastic 1940s fashions.

We do stumble upon a mention of the war with the bolero jacket dress description and the interesting colour choice you can have the dresses in called: ‘British Navy’. I’m wondering if it was changed from ‘Navy Blue’ to reflect our British ties?

1940s Fashion: A 1940s bolero jacket dress description as seen in a Eatons Catalogue 1940 -1941 Fall Winter Edition.

The Junior section is always where I tend to see of the cutest dresses like the plaid one on the right. She is ‘Mad for Plaid!’. PLUS you can clearly see the militant look that came into vogue during this time in the two dresses on the left.

Further Reading: Plaid…A Fall Fashion Trend. The Vintage Edition

1940s Fashion: 1940s Women's Dresses, one being in plaid as seen in a Eaton's 1940-1940 Fall / Winter Catalogue

It’s always a treat when the catalogue posts some of their items for sale in colour. Look at those wonderful patterns and dress designs!

1940s Fashion: Women's 1940s Dresses in various patterns as seen in a Eaton's 1940-1940 Fall / Winter Catalogue

More lovely 1940s dresses! Oh my…….I would like an order of all 3 please! Once again dress 2 & 3 are in the military style, and their hats are fantastic!

1940s Fashion: 1940s Women's Dresses, 1940s Hats and 1940s Jacket with skirt as seen in a Eaton's 1940-1940 Fall / Winter Catalogue

As I stated above rationing was not really mandatory in Canada, so seeing a full ad for ‘Silk Hose’ was still 100% okay. -1940s vintage advertisement.

1940s Silk Hosiery Advertisiment as seen in a Eaton's 1940-1940 Fall / Winter Catalogue

Your outfits are NOT complete without smart-looking 1940s shoes, that are moderately priced.

1940s Fashion: late 1940, early 1941's womens fall winter shoes ad seen in a Eaton's 1940-1940 Fall / Winter Catalogue

Even women’s dancing shoes are featured.

Further Reading: Time To Dance! Vintage Instructions To Get You Dancing In No Time

1940s women's dance shoes illustration as seen in a Eaton's 1940-1940 Fall / Winter Catalogue

Lets also not forget that this is the Fall/Winter CANADIAN Catalogue, so take your pick of the warmest, classiest winter footwear on the block.

1940s Fashion: late 1940, early 1941's womens fall winter shoes as seen in a Eaton's 1940-1940 Fall / Winter Catalogue

And now for most amazing shoes in the book. ‘Sled’ Heels!! WOW! Those are absolutely stunning!

1940 Fashion: A women's shoe with a cut out in the heel as seen in a Eaton's 1940-1940 Fall / Winter Catalogue

1940s Hats Hats Hats! Here is a small selection of what was posted in the catalog. I’m a huge fan of the ‘Sideliner’.

1940s Fashion: Late 1940, early 1941 women's fall winter hats as seen in a Eaton's 1940-1940 Fall / Winter Catalogue

Interesting find alert!, # 4 ‘The Crepe Topper‘. I have honestly never heard of this idea but now that I have, I want one…badly. According to the description below it’s “Finely pleated rayon crepe, encircling the neck and tying about the waist. It allows you to lend variety to a plain dress”. How cool!

1940s Fashion: Women's Earl 1940s Boleros, Jacket, Crepe Topper and blouse as seen in a Eaton's 1940-1940 Fall / Winter Catalogue

Don’t worry men, Eaton’s has stuff for you as well. Monogrammed ties, that go with any of the shirts featured are perfect for everyday wear.

1940s Fashion for Men: Late 1940, early 1941 Men's vintage shirts and ties as seen in a Eaton's 1940-1940 Fall / Winter Catalogue

I love how the men socks below in their vibrant colours and patterns are also very popular right now with the gentlemen of today. Good style never goes OUT of style.

1940s Fashion: Late 1940s, Early 1941 Men's socks and women's hosiery as seen in a Eaton's 1940-1940 Fall / Winter Catalogue

Other items you can purchase…Accordions!

1940s Accordions for sale in a Eaton's 1940-1940 Fall / Winter Catalogue

Power Tools and Accessories for the home craftsman.

1940s Power tools for sale as seen in a Eaton's 1940-1940 Fall / Winter Catalogue

Beautiful 1940s Jewelry like, fruit necklaces (very popular with the vintage crowd right now).

1940s Fashion: Early 1941 vintage fruit necklace as seen in a Eaton's 1940-1940 Fall / Winter Catalogue

And hair tools for the ladies. This page is always a favorite of mine, especially since I’m into vintage hairstyles and it’s fun to see the items I use today being sold 70+ years earlier.

Further Reading:

1940s Hairstyle: 1940 - 1941 women's hair styling accessories as seen in a Eaton's 1940-1940 Fall / Winter Catalogue

And that was the last image for this post today.  I will be doing a part 2 soon featuring other catalogues during this time period. Will the Eaton’s Catalogue change as Canada gets deeper into the war, or will it remain the same as we have seen here? Stay tuned!

Question time: Do you have a favorite item featured above? If you do please share.

Note! As of Nov 15th, 2023 there was a copy for sale on eBay, which you can find HERE.

Would you like to own a vintage 1940s fashion item (or a replica of one)? Then take a look at the items for sale in my 1940s Fashion Etsy collection page (updated regularly), found HERE.

FURTHER READING:

Liz 🙂

Disclosure: Some of the links on my blog from Etsy & eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.