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Tag: Vintage images

My Recent 1940s and 50s Vintage Finds

This past weekend I attended a new event in Toronto called “The Toronto Antique & Vintage Market” at the CNE grounds. I was attending on behalf of the Toronto Vintage Society and also for my own pleasure..hello Vintage Shopping! The event was a pretty good size with booths selling everything from vintage clothing to vintage postcards and antique furniture.

I had a very limited budget so I knew that I was not going to go all hog-wild on buying things, plus my closet is getting so jammed I really have no space to store any new clothing items until I do a purge (which is going to be almost impossible). So my plan..keep it small and easy to store. Well the show had lots of that so I scored a few awesome finds, and here is what I found….

One of my favorite finds from the show-a 1940-41 Fall & Winter Eaton’s Catalogue (Take a look inside HERE).

Eaton’s was once Canada’s largest department store retailer. It was founded in 1869 in Toronto by Timothy Eaton, and it grew to become a retail and social institution in Canada. With stores across the country, buying offices around the globe, and a catalogue that was found in the homes of most Canadians (we always had one in my home). Sadly in 1999 the company went bankrupt, so now finding pieces of history like this is means just a little bit more for vintage history lovers like me (Source).

1940s Eatons Catalogue Fall & Winter Fashion
The jacket is absolutely DIVINE!

Find # 2: 1950’s Rosanna Knit Sportswear Bolero

This sweater has the most wonderful details as you can see below and is in MINT condition. I got it for a steal AND it’s small so it will fit in whatever remaining space is left in my closet.

1950s Sweater

Next Purchase a Vintage Brooch-It needs a bit of TLC but I actually don’t mind the fact that there is only a bit of green left on the palm trees. Adds Character 🙂

vintage brooch

Now my small but mighty finds-Several Vintage Photos from the 1940s and 1950s:

The below image has a story to tell and I love it! I believe that the couple is going on their honeymoon or something very important because air travel in the 1940s was not something you just up and did like we do today. Plus they look really really nice, which is nothing out of the norm for air travel in the early days but they just look like it’s a special occasion.

I think it is also great that the plane in the background is actually a Canadian airline (no longer around) called “Canadian Pacific Air Lines“. I love finding images like that this have a bit of Canadian history tied to them.

Lastly, lets talk about her outfit. Her hat is just amazing and so very different from what I normally see. She also has great peep toe shoes purse and her classic suit goes a long long way in the “simple but stylish” department.

1940s Vintage image of couple in front of Canadian Pacific airplane
1940s couple in front of Canadian Pacific Airplane

Next up we have this 1940s cutie in a double-breasted winter jacket, that just looks soooo warm! Hopefully warm enough to keep her exposed head and toes warm too. Aren’t her shoes great?!

I was drawn to this picture for the simple beauty coming off the paper. She looks very happy smiling for the camera, and I wonder what her story is? Maybe off to see a loved one return from war?

1940s women in a coat image
1940s Beauty

When I saw this picture my girlfriend and I tossed back and forth whether she was wearing a playsuit or not and finally after both agreeing that is was VERY clear that she was,  I had to buy it!

Her playsuit is just great and looks totally comfortable. I love how she paired the simplicity of the outfit with nice big flowing 40s hair, some sort of brooch and big bow peep toe heels.  Future Pinup Model? I think so 🙂

I am curious on where she is though? Those heels don’t look to easy to walk in for a stroll in the woods.

1940s woman in a playsuit
1940’s Playsuit for the Win!

Next up is a early 1940s (maybe late 1930s) beach photo from my hometown of Sarnia, Ontario. The beach was at Canatara Park a frequent hangout for those who wanted to catch some rays and go swimming in Lake Huron. I was super excited to find this picture because I have never really seen any cool “life images” from my hometown. So to stumble upon a postcard with this image was a wonderful surprise for me.

I’m totally digging the swimsuits and hair in this photo.

1930's swimmers on the beach

Next up we have the most stylish 1950s Housewife on the block. Lets call her Marge 🙂 Isn’t she just lovely?

What colour do you think her dress is? I can’t seem to decide personally.

1950s Housewife Image
1950s Housewife

I also found this super funny postcard that from what I can see was mailed in the 1950s (according to the back) from one woman friend to another. Isn’t it hilarious??!!

1950s funny postcard

Lastly I did NOT buy this at the show but I had to share it. I stumbled upon a 1930s Hair Perming Machine and had to take a picture of it. It was crazy cool and crazy scary at the same time! Can you imagine sticking your head under this thing?

1930s vintage hair perming machine
1930s Perming Machine-Made in Hamilton

And that was my finds friends! Did you do any recent shopping this weekend or week? If so what was your favorite find?

Liz 🙂

“Morgans Department Store”- Canadian Vintage History

Recently I went and visited an antique show here in Toronto at a local mall called “Cloverdale“, there was lots and lots of items for sale but nothing mid-century for this gal until I saw a really cool hat box at one of the tables. Seen here…

1950s Vintage Hat Box for Morgans Departmant Store.

The box was not in great condition but after quickly searching the name on the box “Morgans” I discovered that it was a little bit of Canadian history, so I ran back and scooped it up for a steal and a history lesson from its owners.

Morgans Department Store

Brief History of the Store:

Apparently, Morgan’s (formally Henry Morgan & Company) was a Montreal-based Canadian department store chain. The first store was opened in Montreal in 1845 by Scottish immigrant Henry Morgan with a second store not appearing till the early 1950s in the Snowdon section of Montreal. Other stores subsequently opened on the island of Montreal, and several Ontario cities (Wikipedia).

After being open for over 100 years, in the 1960s the Hudson Bay Company purchased Morgans and quickly converted the Ontario stores to “Bay’s”. By the early 1970s the Quebec stores followed suit and that was the end of the brand Morgans….until I found my box! Now we can share in a moment of Canadian history together and bring to life the department store once more.

The Early Days:

Morgans in 1890.

1890s Vintage Photo of Morgan's Department Store in 1890

Morgan’s department store in Montreal decorated for the 1939 Royal Tour of King George VI and Queen Elizabeth. So Elegant.

I wish we could see setups like this again when royalty comes to visit.

1930s Vintage photo of Morgan's department store decorated for the 1939 Royal Tour. Montreal, Canada

Here are some vintage images of other Morgans in the 1950’s

Hamilton’s Greater Shopping Center putting up the Morgans sign. Love the typography.

1950s vintage photo of Morgan's Department store sign going up at Hamilton's Greater Shopping Center
Source: henleyshamilton1.wordpress.com

Interior shots of the Hamilton store being prepared for opening

A miniature milk bar for the kids. Oh my how cute!!

1950s Vintage Photo of a milk bar featuring a display of stuffed animals at Morgans Department store
Source: henleyshamilton1.wordpress.com

Male Mannequins for the store. Kind of creepy I think. Actually really really creepy!

1950s vintage photo of male mannequins at Morgans Department Store
Source: henleyshamilton1.wordpress.com

Group of sales women attending a class to be able to work at Morgan’s.

What marvelous 1940s & 1950s hair all these ladies have.

1950s vintage photo of a Group of sales women attending a class to be able to work at Morgan's Department Store
Source: henleyshamilton1.wordpress.com

Learning how to use the cash register.

1950s vintage photo of two women learning how to use the cash register at Morgans Department Store
Source: henleyshamilton1.wordpress.com

Morgans 1950’s ad for Schiaparelli Hats (1958). Love this! How do I get this hat?

1950s vintage ad for Schiapareli hats being sold at Morgan's Department store in 1958

1950s vintage ad for the Smorgasbord at Morgans.

Hungry anyone? I will have the Roast Beef and Yorkshire Pudding (my fav!).

Gosh could you imagine if a Buffet (then called a Smorgasbord) was $1.19 today? Yikes!

1950s Vintage Department Store ad for a Morgan's Department Store Smorgasbord (aka buffet).
Source: torontoist.com

“As new as tomorrow”….How exciting, I love things that are as new as tomorrow!

vintage department store ad for Morgan's Department store at Eglinton Square.
Source: torontoist.com

Logo Designs:

1950s Morgans logo.

1950s Morgans Department store logo
Source: The Department Store Museum

1970s Morgans after the Hudson Bay took it over (this would be its last logo change).

Vintage Department Stores in Canada -1970s Morgan's Department Store new logo after joining with Hudson Bay Company.
Source: The Department Store Museum

Interesting Fact: It looks like Morgans was the first department store to move into family neighborhoods, as opposed to making a trip downtown to go shopping (as seen below). I’m sure this made many a family lives easier.

This ad makes me giggle. What is with the triangle people??

Vintage Department Store ad for Morgan's Department store at Lawrence Plaza, Toronto.
Source: torontoist.com

And that interesting fact ties in with the knowledge that where I bought the hat box was actually where a Morgans Department store once stood in the 1960s at Cloverdale Mall.  It was under my nose the whole time and I never knew! How exciting!

There you have it friends, a little bit of Canadian History.

Do you have a department store where you live that has been around for years or maybe know of one like Morgans that has come and gone? I would love to hear about it.

Liz 🙂